My key insights from traffic & Conversion Summit for Agency Growth

Key Insights for Agencies
Land Clients • Deliver Results • Retain Longterm • Scale

www.SevenFigureAgency.com
• 100+ Sessions
• Over 6,000 in attendance
• Some of the brightest & best digital marketers
from across the world
• Billionaire Sr. Richard Branson
Key Insights

• 5 Stages of Technology
✴ Discover
✴ Standardization
✴ Proliferation
✴ Standardization
✴ Consolidation
Ryan Diess - The end of Marketing as we

We Must Start Doing the Opposite
•Fast - Slow
•Big - Small
•Small - Big
•Funnel To Journey
•Automation to Conversation
•Scalable to Unscalable
Key Insights

Must be more personal in our marketing
•Use automated bots to start REAL conversation
•Send emails without links that invite replies for
REAL conversations
The future belongs to those that invest in
CONVERSATIONS
Key Insights

We MUST Innovate
•Send emails with out links (SPEARs)
•Manage FB Groups for community
•Post unrelated content
•Answer stupid questions
•1-on-1 on boarding
•Write a book
•Publish a podcast
Key Insights

$75M AGENCY -  
HAWK MEDIA - ERIK HUBERMAN

The Future of Agencies
•$75M Agency in 5 years
•Background in eCommerce
•If you want to start an agency you better be a GOOD
marketer
•Its hard to maintain culture & control with distributed
•You must educate your clients & be transparent. It’s a
collaborative relationship / process
Key Insights

Keep your Business Model & Financial Simple
•18% Overhead
•30% cost of services fulfilled (COGS)
•27% Sales & Marketing
•25% Expansion & PRofit
Key Insights

RAPID AGENCY GROWTH PLAN -
DOMINIC CUMMINS

Rapid Agency Growth Plan
•You are the Guide not the Star
•11% is the average close rate for digital marketing
services
•Most sales processes fail because they focus on
extracting value
•80% see NO value in interacting with Sales People
Key Insights

Key Insights
https://www.digitalmarketer.com/digital-marketing/digital-marketing-strategy/

GOOGLE ADS AMPLIFICATION -  
DEV BASU

Google Ads Amplification
•Ads are Getting LESS clicks
•The best of the best focus on INTENT not just
relevance
 
Divorse Attorney Seattle 
VS 
Is he with her now 
(Much Higher Click Rate)
Key Insights

WHAT THE TOP 1% OF AGENCIES DOING-
MARCUS MURPHY

What the TOP 1% of agencies doing
•Focusing on 1 NICHE
•Cross Chanel Marketing (Not just 1 service)
•Onboarding Experience
•Training clients & team
•Conversation Marketing (SPEARS)
•Developing Community
Key Insights

ATTRACT MORE HIGH TICKET CLIENTS  
MICHAEL KING

Attract more High ticket clients
•Focuses on LASIK
•Your client is the hero…you are Yoda
•The #1 thing they wat is a predictable way to get clients & convert
them into sales
•You don’t have to do it all - build a world class sphere of providers
•The pricing page was the focus page that drives conversion -
Pricing Opt-In Kit
•Focus on SALES not just leads for your client
•Setup OptiCall to reach out to unbooked leads via phone
Key Insights

IMPROVE RETENTION WITH 3 MOVES  
MIKE ARCE

Improve Retention with 3 moves
•Works with Fitness Centers - $600K per mo
•Improved retention from 42% to 92%
•Understand 3 types of business - Fit Guy, Biz Guy & Transition
Guy
•Build great relationships with TOP clients (in person, wine/dine,
interviews)
•Create training & establish reputation for helping (Let top clients
lead the conversation)…the cool kids
•Build Community - Client FB Group that starts to be a value in
and of itself
Key Insights

BUILDING YOUR BRAND WITH SOCIAL 
FRANK KERN

Building your brand with Social media
•If you publish stuff people like & it helps them…they will hire you.
•Facebook LIVE video is the play (3-8 min)
•Frequency is key and its a lot more than 7 times more like
hundreds of times
•3 Keys
•Provide Value (they don’t care about you)
•Build Good Will
•Every piece of content needs to make an offer
•The amount of revenue is in direct proportion to the value you put
into the market
Key Insights

WHAT’S WORKING WITH GOOGLE ADS NOW
MIKE RHODES

What’s working with Google Ads Now
•Gogle is ALL in with Artificial Intelligence - Deep Mind is their AI
Engine that they invested over 1/2 Billlion for
•Already beat the words best at GO & Starcraft
•Future = Smart People, Working With Smart Machines
•Smart bidding is NOT there yet. Text & never set it / forget it
•Occasionally better CTR but worse Conversion Rate
•Don’t optimize for lowest cost per lead. Optimize for maximize
exposure & profit.
•A great shortcut for hiring a good AdWords Guy…find out if they
play strategy games
Key Insights

THE ULTIMATE AGENCY FUNNEL
JOSH NELSON

The Ultimate Agency Funnel
•Get clients coming to you rather than chasing them down
•You don’t need a fancy funnel…just 3 simple steps - Opt-in,
Appointment, & Hot Lead Follow Up
•The money is not in the list…it’s in the relationship with the list
•Monthly topical webinars are the ultimate content lever
•One webinar per month can drive your entire content & lead gen engine
•You can get people to meet with you even if they don’t sit on your
webinar
•You can build a 7 Figure Agency in 1 Year by landing 5 new clients per
month at $1,350 per month recurring
Key Insights

0
Impact
Money
Freedom
Land Clients
Deliver
Results
Retain
Longterm
SAl
esMastery
BUILD AUTHORITY
FillFunne
l
Dev
elopTeam
Package&
Choose Model
Syetematize
SEEDTHEVI
SION
Strong Kickoff
Rhythm

7 FIGURE AGENCY / $83K PER
MONTH
$50K+ PER MONTH
$15K - $50K PER MONTH
NO CLIENTS / $0
MONTHLY
SIGNIFICANCE
SUCCESS
SCALE
STRUGGLE
START UP
$10K PER MONTH

My key insights from traffic & Conversion Summit for Agency Growth

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My key insights from traffic & Conversion Summit for Agency Growth

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My key insights from traffic & Conversion Summit for Agency Growth