My new evaluation part 3 okay.
- 2. What have you learned from audience feedback?
- 3. Positivefeedbackreceived… Here I have included a clear example of our audience feedback on our album cover from our web 2.0 software. This was very helpful in being able to see whether or not we was successful in targeting our audience and how we could improve. However on this production the feedback we received was purely positive. We had good comments made revolving around the colours used and how professional our album cover looked. This clearly shows the impact our ancillary task has had on our target audience and the successes we encountered throughout the creation.
- 4. Negativefeedbackreceived Here I have included some negative feedback we received. One of the constructive criticisms was from a male commenting on our album cover. From this he stated that it was ‘too girly’. This in some aspects was seen as a positive as our main audience in which we was targeting was primarily females. However, in terms of our print advertisement one of the comments stated that our advertisement lacked in colours. This in many lights is true, and is something in which should be developed. However we decided to create our print advertisement like this to portray to our audience the personal feelings in which our artist showed throughout the creation of our music video.
- 5. What have we learnt from feedback? Based on audience feedback we found that our print advertisement needed to be changed due to the fact that it was too dark. This without audience feedback would not have been recongised. From this, it was decided that we would change our print advertisement to something much brighter which corresponded hugely with our CD front cover. Therefore, based on research we found that our audience would probably take to something which was considered ‘different’ in terms on conventions of the Pop genre. Where our previous print advertisement was too different, we decided to keep our new one simple. Therefore by adding the CD as the main focus point to our advertisement. By using the same colours and maintaining our artists appearance, I believe we created a print advertisement which is hugely representative. After we created our new advertisement, we decided that organising a focus group would give us in depth accurate feedback of our production as the people we asked were focused around our primary audience. From this, we would be able to understand our audience further, and see if the creation of our new digiapk was a success or not.
- 6. What would we have changed based on audience feedback? Based on our audience feedback, it became clear that our print advertisement was perhaps too dark for our audience, and that more colours would have brightened up our advertisement and made it clearer for our audience. Therefore this needed to be changed to give our audience the advertisement they wanted which would attract them more. This process helped hugely in the understanding of our target audience and what they liked and didn’t like. It was also decided that we should change our back cover to correspond closer with the rest of the digipak. As we understood that our new print advertisement would have to be a lot lighter, we found that changing our back cover to match this concept would also be beneficial. As the dress our artist is in is black, we decided we should put her in a patterned bright dress to change the feel of the back page. We also changed the writing techniques on the back to italics as that attracted our female audience as it was considered to be very feminine. Before After
- 7. Focus Group… Here I have included a video of some students from our target audience. When creating this focus group, I was hoping to achieve positive audience feedback on the creation of our ancillary task and music video. This helped hugely in the understanding of my target audience further, and I therefore reallised that as a group, we had targeted our audience very well. Based on this focus group, we found that our use of colour was something in which attracted our audience, and the narrative/performance style of music video appealed to them further. Overall, based on feedback I believe that our productions were successful in targeting our audience whilst still maintaining a professional level of work.
- 8. Changes made… Based on the audience feedback we received, it was decided that our print advertisement was too dark, and that our target audience may not understand the reasons as to why we chose to do it that way. Therefore we made clear changes to our print advertisement which I believe made it look more professional, and allowed it to correspond a lot more with our CD front cover. After this was created I conducted the same survey using Facebook to see if the changes made were representative of our target audience. Based on the feedback it was made clear that the changes made were representational as the comments said that our digiapaks ‘colour schemes contrast well’, and our ‘layout clearly fits its purpose’. This helped hugely in knowing whether or not we were successful in our changes made.
- 9. Concluding Audience feedback allowed us as a group to understand what needed to be done in order to create a music video alongside our ancillary tasks in which would be hugely conventional of our target audience. Overall, our target audience feedback helped hugely in the changes in which were made to our ancillary tasks throughout their production. Even though this was not recorded, feedback from our target audience throughout our production kept us focused around the task in hand. As shown to the left, we created a Web 2.0 Facebook account as we understood that this was one of the main social networking sites for our target age group. which therefore ensured feedback. If we was to complete this task again, I believe that target audience feedback would play more of a significant role, as had we had more time, the changes in which would be made to our ancillary tasks all originated from our audience feedback.