My radio survey analysis
- 1. My radio survey analysis Mahfuza Chowdhury
- 2. Question 1 42.86% of my respondents said that they listen to radio news. However 57.14% said that they don’t. From this I can infer that they probably listen to the radio but they listen to music and not the news. Using this information, I can use it to make my radio news broadcast more entertaining to my target audience. I can do this by adding theme music or an enjoyable and memorable jingle at the beginning and end of my radio newscast.
- 3. Question 2 78.57% of my respondents said that they listen to the news 0 – 2 times per week. This is the majority of my respondents, which conveys that making a radio newscast would be successful. From this, I need to find out what type of news grabs their attention and what type of news interests them. By using this data, I can see that since the majority of my target audience listen to the news 0 – 2 times a week, they must be interested in recent events and daily news broadcasts. My radio newscast could be based on a tragedy that has happened during the day. This helps me get my target audience to listen to my radio news broadcast.
- 4. Question 3 10 of my respondents said that they listen to Capital FM whilst 8 said they listen to BBC radio news, and 6 said they listen to LBC news. From this I can infer that my audience like music and news together but some like formal news from the BBC. These are the majority of responses to this question. I could combine these responses together and add music / theme song into my radio news broadcast.
- 5. Question 4 My prediction from the Question 2 analysis was right, as the majority of my respondents said that they would listen to news about recent events instead of a funny or serious news story. However some of my audience have said that they would rather listen to something funny and others would listen to something serious. I could combine all these responses together and include it in my radio news broadcast. I could do this by including the most recent and serious event that has happened at the beginning of my radio newscast (headline and the news) and the least serious/ kind of funny news story could come last in my news headlines.
- 6. Question 5 64.29% of my respondents said that they would prefer news about celebrities, 39.39% said they would prefer news about politics and another 39.29% said that they would prefer news about the weather forecast. In formal news broadcasts such as the BBC radio news station, they would not include news about celebrities. Perhaps if something bad were to happen, but they mainly include political headlines and end the news off with the weather forecast of the upcoming week / the next day. From this analysis, I could include politics in my radio newscast, such as David Cameron’s decision the resign from being Prime Minister. I could also include the weather forecast at the end of the newscast, because that would be one of my own conventions that I believe a radio newscast should require. Since the majority of my target audience want celebrity news, I could include it in my news broadcast too.
- 7. Question 6 39.29% of my target audience said that they would not get bored if a newscast was over 2 minutes. 35.71% said that they would get bored if the newscast was over 2 minutes. The people who left their own comments, said that it depends on the news story and if it is interesting or not. If it is interesting then they would keep on listening but if it is boring then they will stop listening. From this, I know that I need to keep my radio broadcast in a specific time frame and make my new stories interesting so that my target audience keep on listening and don’t get bored.
- 8. Question 7 It is obvious from this analysis that my target audience would prefer to have theme music to play at the beginning of the radio newscast. I will include this in my radio newscast by creating my own jingle and inserting it at the beginning and end of my radio broadcast.
- 9. Question 8 My target audience is not stereotypical in any way. All of my respondents said that the news presenter can be either male / female or both. If I was to add a male anchor to my radio news broadcast, then I would either have to find a male that can act as an anchor or I could edit the voice on an editing software to make it sound like a man is speaking instead of a woman.
- 10. Question 9 A majority of my respondents said they would prefer music in broadcast. This could be because a majority of them said that they listen to Capital FM. I could input music into the background if we interview someone in a different location, but other than that, I could stick to the theme music to my radio newscast only.
- 11. Question 10 The majority of my respondents said that they think the voice of the presenter attracts them to the radio station. Others said that the theme music attracts them and some said that the content itself would automatically attract them to listen to the radio news. From this analysis, I know that I will definitely have to use the sound of voice in my radio news broadcast and that the voice must be “monotone free”. The presenter must have emotion whilst they talk.