A Social Media Content Creation Course
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The document provides an overview of popular social media platforms and their typical content formats. It also discusses tools and techniques for creating different types of social media content like photos, videos, graphics and text. These include photography and video editing apps, design software, online resources for images, fonts and more. Formats, codecs and resolutions are outlined for optimizing content on platforms like Instagram, YouTube, Facebook and others.
A Social Media Content Creation Course
- 1. SOCIAL MEDIA CONTENT CREATION Ecosystem Content Creating Videos & Photos Applications Photography
- 2. Famous Platforms: ● Facebook (network: 60% Text & Photos, 40% Videos) ● Twitter (microblog: 70% Text, 30% Photos & Videos) ● Google Plus (important network: 100% text photos and Videos) ● Linkedin (business network: 80% text and links, 20% Visual ) ● Pinterest (70% photos, 30% video links) ● YouTube (100% videos + Music Playlists) ● Instagram (network: 30% audio, 70% visual) ● SnapChat (network: 50% audio, 50% visual) ● Vine (network: 50% audio, 50% visual) ● Tumblr (blog: 100% photos, videos, and texts) ● Blogger (blog: 100% photos and text) ● WordPress (blog: 100% photos and text) ● Medium (blog: 30% photos, 70% text) ● Reddit (forum) (100% photos, texts, and links) Social mediahas become the main area to share information in, and one of the most important source of traffic for the media.
- 4. The Full Social Media Ring
- 5. CONTENT PHOTO VIDEO CINEMAGRAPH GRAPHIC DESIGN INFOGRAPHICS TEXT ANIMATION MOTION GRAPHICS Voice Sound Effect Music SOUND SHOOT WHITEBOARD CARTOONS TYPOGRAPHY VISUAL EFFECTS SHOOT
- 6. PHOTOGRAPHY & VIDEO SHOOT Check the the Art of Video Editing PRESENTATION uploaded to your folder. Camera Shots: ECU, CU, MCU, M, LS, ELS, 2S, OTS, POV Camera Movements: Pan, Tilt, Pedestal, Trucking/Tracking, Dolly, Crane Lens Movement: Zoom and Rack Focus
- 7. CREATING SOCIAL MEDIA ADVERT DESIGNS USING PHOTOSHOP CC ● JPEG or JPG are lossy compressed RGB Photos ● PNG extensions are lossless compressed RGBA Photos (with Alpha transparent layer) ● PSD are uncompressed Photoshop Documents that can include multiple layers. Importing PSDs to Premiere Pro, we can create either Sessions with seperate multilayers or a whole Photo of the PSD session by merging down the layers with a click)
- 8. CREATING SOCIAL MEDIA VIDEOS USING PREMIERE PRO Instagram: Square Videos are usually : 1080 x 1080 pixels (25 frames per second), square pixel, Progressive scan (no field), max 30 sec | InstaStories: are reversed Full-HD videos: 1080 x 1920 pixels (25 frames per second), Progressive scan, with a duration of 15 sec max. YouTube: 8K, 4K (3840x2160), Full-HD Videos: 1920 x 1080 pixels (25 frames per second), square pixel, Progressive scan, duration 10+ hours! Facebook: 8K, 4K, Full-HD, reversed Full-HD, Square, or HD/semi-HD Videos: 1280 x 720 pixels (25 frames per second), square pixel, Progressive scan, duration of 240 min
- 9. For the Internet, it is best to export our video clips with the H.264 codec to a .MP4 extension For High Resolution videos, it is recommended to export our video clips with Quicktime (Animation, ProRes 444/422) codec to a .MOV extension CODECS & CONTAINERS
- 10. DESIGN RESOURCES Free Color Options …… www.coolors.co Free Transparent PNG Elements ….. www.PNGtree.com | www.PNGimg.com | www.pixabay.com | www.freePIK.com Free Photographs …. www.unsplash.com | www.pexels.com | www.pixabay.com Free Icons …. www.flaticon.com | www.freePIK.com Free Content Aggregators ……….. www.feedly.com | www.flipboard.com
- 11. ANDROID APPS FOR RETOUCHING PHOTOS & DESIGNING LAYOUTS SNAPSEED by Google - Photo Retoucher PHOTOSHOP EXPRESS by Adobe - Photo Editor CANVA - Advert Design Studio APRIL - Layout Photo Collage PIXOMATIC - Background Remover + Editor VIMO - Motion Graphics and texts on Photos TOUCHRETOUCH - Remove Items VIMAGE - Effects on Photos PICSART - Full Photo Studio MOTION ON PHOTO - Loop Motion on Photos VSCO - Elegant Photo filters
- 12. iPHONE APPS FOR RETOUCHING PHOTOS & DESIGNING LAYOUTS ASSEMBLY BRUSHES REDUX SNAPSEED FONTLI 3DMARK SLING SHOT PRISMA PHOTO EDITOR ADOBE ILLSTRATOR DRAW ADOBE SPARK POST
- 13. MOBILE APPS FOR VIDEO PRODUCTION PREMIERE CLIP by Adobe (iPhone, Android) iMOVIE (iPhone) POWERDIRECTOR ( Android) VU EDITOR (iPhone, Android) QUIK by GoPro (iPhone, Android) FILMORAGO (iPhone, Android) MAGISTO (iPhone, Android) VLOGIT (iPhone, Android) KINEMASTER (iPhone, Android) VIVAVIDEO (iPhone, Android)
- 14. FREE PHOTOSHOP-like APPS ONLINE: -WORK FROM YOUR BROWSER- PHOTOPEA | PIXLR | OnlinePhotoshopFree (make sure to Allow FLASH in Chrome by pressing the “i” or the “Secure” sign on the left side of the URL)
- 15. SOCIAL MEDIA RESOURCES Free & Free Trial Post Scheduling Apps Buffer.com | Hootsuite.com | Likeablehub.com TweetDeck.twitter.com | SocialOomph.com SproutSocial.com | FriendsPlus.me Zoho.com/social | HubSpot.com
- 16. ONLINE AUTOMATION IF THIS THEN THAT IFTTT.com: It is the free way to get all your apps, platform accounts, and devices talking to each other.
- 17. FURTHER LINKS TO FREE STUFF FOUND ONLINE http://mediashare.joenasr.net http://www.audiovideo361.com