Myeventapps event app 101 j2015
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This document provides an overview of event apps and how they can inform, engage, and monetize audiences. It discusses key features like calendars, maps, lists, photos, alerts, surveys, and social media integration. Native apps are highlighted as having advantages over mobile websites like offline access and customization. Considerations for app development include content management, promotion, and monetization through sponsorships and exhibitor services. Overall, the document promotes event apps as a turnkey solution for events to connect with attendees.
Myeventapps event app 101 j2015
- 1. Allan Isfan, CEO @isfan @myeventapps Event Apps 101 – The Basics
- 2. Answering Some Basic Questions and Much More Can I change my app after launch? Can I make money from apps? Confused when people talk about “web” apps vs. “native” apps? Are smartphones phones with an IQ over 130? How do I get the word out? We’re here to help …
- 3. The Day things Changed
- 4. 4 Smartphones are the fastest spreading technology in history! More smartphones than toothbrushes! 4x more new phones bought per day than babies born More smartphones than PCs
- 5. 5 There are now more smartphones than computers! We’re well into the post PC world where smartphones matter more than computers
- 6. 6 How many times do people check their phone per day?
- 8. Mobile Only Internet Generation = those who use the mobile internet, but have either never used or only use the desktop internet once a month or less. 25% of U.S. mobile users are part of the “mobile only” internet generation! If you don’t have a mobile presence, you’re missing out on a large and growing segment of the population
- 9. Source: 11mark 75% of Americans use their mobile phones in the bathroom
- 10. What we do Online Dashboard Web-in-a-box (WordPress Bridge) or drop-in widget MyEventApps is a turnkey mobile app and website service – you make the decisions and we do the work Scrape Content Scrape your site for content
- 11. Key advantage of Native Apps over web solutions 11 People love apps: 100M downloaded/day1 Top of Mind & Easy to access Offline Access Premium Features: Photo tools, GPS, calendar integration Easy to personalize 2 3 4 5
- 12. 12 Apps are eating mobile web Although responsive websites are getting better, native apps continue to dominate the mobile web
- 13. People love apps! 13 People download 100M apps per day!!!
- 14. Four Key Considerations 14 INFORM ENGAGE SERVICES MONETIZE
- 15. Core Features Lists Maps FrameItCam Win a car lease from Tesla! Your email Submit SponsorsAlerts Surveys Social Connect Home Page Schedule
- 16. 16 Inform: Home page & banners Customizable background Customizable buttons Rotating Banners •Fully branded and customized graphics •Ultra easy to use (we’ve heard this over and over) •Many sponsor opportunities
- 17. Inform: Calendar with itinerary builder and push to phone calendar 17
- 18. •Dynamic GPS map with directions •Customizable pin graphics (ex: promote sponsor) •Interactive Indoor Maps available (additional fee) 18 Inform: Indoor and Outdoor Maps
- 19. Inform: Lists such as Artists, Shows, Exhibitors, Sponsors, Speakers … 19
- 20. Inform/Engage: Event Pages with social integration & notes 20 Register
- 21. Engage: FrameItCam Photo Tool 21 Really fun and easy to use photo tool with social media and contesting. Can consist of a simple frame with a logo but can also include people or objects to pose with. Fun & sponsorable
- 22. •Send alerts and push notifications •Messages received even if app is not active - key value of native apps vs mobile websites •Pre-schedule alerts ahead of time 22 Inform/Engage: Alerts and Push Notifications
- 23. Engage: Links to social media presence (opens in app) 23
- 24. Win a car lease from Tesla! Your email Submit •Provide “something” in exchange for your contact information •Can be a service, prize, discount or contest •Sponsors LOVE this! 24 Engage/Monetize: Sponsor Activation Win a car lease from Tesla!
- 25. •Engage the audience with interactive polls •Have users send questions to panels 25 Engage: Audience Polling
- 26. Engage: Mobile Surveys & Session Ratings 26
- 27. Engaage: Delegate Connect 27 Enable attendees to chat through the app even if they don’t have each other’s contact info.
- 28. QR Code Based Check-in 28 Scan QR code on badge to confirm attendance at course Export spreadsheet of confirmed attendees for accreditation Can be used for lead capture, gamification and more
- 29. Monetize: 10 App Sponsorship Tips 1. Apps are cool 2. In-app logo opportunities 3. Activations! 4. Mobile & Social Contests 5. Promote early and often 6. Include in ALL promos 7. Your audience matters 8. Make it Exclusive 9. Educate 10.Get help 29
- 30. Monetize: Exhibitor Services available or in development ($500/exhibitor?) 1. Featured exhibitor 2. Enhanced listing 3. Videos 4. In app messaging 5. Meeting requests 6. Integrated scanner 7. Gamification 8. Lead capture 9. CRM Integration 10. Pre-event outreach (via app) 30 Ecommerce Portal coming soon
- 32. Content Management System 32 Importing from spreadsheets is also possible
- 33. Scraping = Pulling Content from your site 33
- 34. Save time - Pushing Content to your site 34
- 35. Beyond the software: other stuff to think about • Whose app is it? • DIY or turnkey? • Who manages the project? • Who does data entry? • Who does graphics? • Who tests the app? • Do you have access to CMS/Dashboard to make changes? • How do I make money? Do I get some help? • How long does it take? • Do I get to use the app year round? • What if I have many large events or locations? • How long does it take? • How do I launch and market the app? 35
- 36. 36 Mobile: +1 613-799-6300 allan.isfan@favequest.com twitter: @isfan linkedin: linkedin.com/in/allanisfan Allan Isfan, CEO
Editor's Notes
- #5: We have achieved product-market fit, 100% growth per year, 200 customers and most importantly, Happy Customers that refer us and keep coming back.
- #8: http://www.nielsen.com/us/en/insights/news/2014/mobile-millennials-over-85-percent-of-generation-y-owns-smartphones.html Fairs need to attract youth – they re nearly all using smartphones. However, nearly 50% of those 65+ have smartphones!
- #11: The solution consists of a proprietary content management system for customers to manage their apps and proprietary software for iOS, Blackberry, Android, HTML5 and web widget. This proprietary technology has been in development for 2 years.
- #12: People love apps: has anyone every shown you an awesome mobile website?