The document discusses two options for MySpace's social platform: using Google's Open Social platform or creating their own platform. While Google's platform offered prestige and an already built infrastructure, it also meant sharing user data with third parties and lacking customization. Creating their own platform would be higher risk but allow MySpace to meet their specific needs, differentiate themselves, and have more control over future growth. The document concludes that MySpace should create their own platform given the potential for greater reward compared to the risks.
