Myspace project
- 1. Chris Traendly Frank Zemick Xinzhou Du (Portia) Xinxian Ni (Eva)
- 2. The LARGEST online social network by late 2007 Experienced phenomenal growth Continued to add new features and innovations
- 3. Facebook releases its Facebook Platform MySpace had to respond to the Facebook threat. Two options: (1) Build our own proprietary platform (2) Join OpenSocial
- 5. Discussion Points More secure Differentiation Huge uncertainty Question
- 6. Information is more secure with creation of own platform Joining Open Social may pose a privacy risk
- 7. Differentiate itself from Google with creating their own platform Not be held to Google’s restraints Provide a better fit with My Space’s specific requirements
- 8. Huge uncertainty with what Google’s Open Social platform would look like The possibility of months before decisions would be made The possibility that the platform would not materialize at all.
- 9. Q: Has money to cover the costs? A: Fox Interactive turns annual profit; MySpace revenue to top $800 million in fiscal 2008 (Larry Dignan) News Corp loses $6.4 billion, but MySpace revenue is flat in 2009 (Janet Thaeler)
- 11. There is a possibility that the company’s valuable corporate data may be under the control of the outsourcing vendor.
- 12. Applications designed for OpenSocial would work without any major modifications on any other site that joined the project, including competitors such as
- 13. My Space will incur huge costs to develop their own platform.
- 15. My Space utilizing in-house development they will make use of various methodologies.