NAI Search Engine Optimization Report
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SEO is the process of improving the volume and quality of traffic to a website from search engines through organic search results. When implemented correctly, SEO is a cost-effective form of advertising. Key factors in search engine rankings include domain age, authoritative backlinks, keyword research, and optimizing website content like titles, headers, and images with target keywords. Patience and planning are required as top rankings take time.
NAI Search Engine Optimization Report
- 1. NAI Global SEO & Web 2.0 Integration Presented by Four Elements LLC
- 2. What is SEO? SEO is short for the term Search Engine Optimization. Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. When implemented correctly, SEO is a cost-effective form of advertising and brand building.
- 4. The Starting Point Domain age and number of authoritative inbound links. The two most valuable factors in Google’s ranking algorithm. Patience, Planning and Passion. Number one rankings don’t come over night. Ready for the long haul? Where is your expertise?
- 5. The Facts 72.5% of the population of the United States is online. (Internetworldstats.com. Retrieved on 2008.) There were 11.7 billion searches in the month of August 2008. (Comscore.com. Retrieved on 2008.) The number of internet users who use search engines has increased from one third to 49%. (PewInternet.com. Retrieved on 2008.)
- 7. Optimizing Your Site Your final list of target keywords will be integrated into your websites: URL Title Tag Metadata Headers Body Content Navigation Links Image Names ATL Attributes Without substantial research, you will waste a great deal of time and money.
- 8. Your Arsenal of Tools