The naïve bayes classifier uses Bayes's theorem to estimate probabilities of events based on independent features, making it a simple yet effective probabilistic classifier. It has applications in various fields, including medical diagnosis and text categorization, and can operate on different types of data through implementations such as Gaussian, multinomial, and Bernoulli naïve bayes. The classifier is popular for its efficiency, requiring minimal training data and is implemented in multiple programming environments, including Weka, R, and Python.