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Naked Insights

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frog

The document discusses research conducted by Frog Design in over 100 programs across six continents, emphasizing the importance of everyday life and people in deriving unexpected insights. It highlights the advantage of hiring local crews to access diverse subcultures and reflects on themes like unobtrusive observation and user-centric design. Overall, it advocates for a respectful and immersive approach to research to foster innovation.

DesignTechnologyBusiness
Related topics:
Design Research Themes
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Naked Insights Kajal Vatsa / @kaj186 May 2012
We run over a 100 programs every year... DESIGN RESEARCH frogs have conducted research on 6 continents, in 41 countries and 164 cities, towns and villages. 2
Inspiration comes from every day life...
... and everyday people
Our research programs always result in unexpected insights - and great fun!
frogLagos: Pop Up Studio 2011
frogSG: Pop Up Studio 2012
Hiring a local crew gives us access to the sub cultures of a city
Project X, Nigeria
Project M
Movirtu
Folk Art/ India
The booklet
The extraordinary in the everyday
Take and give
Get close.... then keep a distance
Unobtrusive observations
Respect traditions
Beautiful Limitations
Headspace
Be the user, not the designer
Return of Control
A privilege, an opportunity to change...
© 2012 frog. All rights reserved.

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Naked Insights