Native Mobile Monthly Report - June 2012

MOBILE MONTHLY REPORT / JUNE 2012

CONTENTS
» Section 1: Mobile Events and Happenings
» Section 2: Mobile Landscape
» Section 3: Smartphones
» Section 4: Tablets
» Section 5: Mobile Networks
» Section 6: Social Media
» Section 7: Mxit
» Section 8: Applications
» Summary: Key Trends in Mobile for June 2012

2 MOBILE MONTHLY REPORT/JUNE 2012

SECTION 1

MOBILE EVENTS &
HAPPENINGS


APPLE UNVEILS iOS 6
AT WWDC
• At its 2012 World Wide Developer Conference
(WWDC), Apple unveiled its latest operating system
for mobile devices
• iOS 6 for iPhone 3G, 4 and 4S, 4th generation iPod
Touch, iPad 2 and the new iPad, will come with new
features: INSERT VIDEO HERE
• FaceTime over 3G ,

• Facebook integration,
• Siri smarter and integrated, 3D Maps to compete with Google
Maps,
• Mail update,
• Passbook,
• Photo-sharing through Photo Stream,
• Safari iCloud tracking
• Guided access for those with special needs

Design Taxi, 12 June 2012

APPLE REVEALS
STATS AT WWDC
• There are over 365 million iOS devices in use,
80% of which are running iOS 5
• Apple also claims to have 140 million
iMessage users, with 1 billion messages sent
a day
INSERT VIDEO HERE
• The App Store has 400 million user accounts,
with a total of 650 000 applications – 225 000 of
which are designed for the iPad

ITWeb, 12 June 2012

GOOGLE REVEALS STATS
AT I/O CONFERENCE
• The Internet Giant revealed that there has been a
total of 400 million Android activations, with 1
million activated per day
• This is substantial growth from the 700 000
INSERT VIDEO HERE
activations Larry Page said the mobile OS was
getting in January 2012
• Google says much of the growth occurred in
emerging markets such as Indonesia
• Android is the worlds most popular smartphone
OS and owns 56% of the market
• There are approximately 600 000 games and
applications available for Android devices with 20
billion downloads
Memeburn, 27 June 2012 The Next Web, 27 June 2012

MOBILE MAKES ITS
FIRST APPEARANCE
AT CANNES LIONS
• A new category for 2012, Mobile received 965
entries from 47 countries

• INSERT VIDEO HERE
Leading the jury for the inaugural category was
Tom Eslinger, digital creative director, Saatchi &
Saatchi. 99 entries were shortlisted with 11 going
on to win Gold, 14 Silver and 28 Bronze

• Jason Xenopoulos, CEO of NATIVE, attended this
years Cannes Lions festival

Bizcommunity, 20 June 2012

MOBILE HEALTH
SUMMIT HELD IN
CT
• GMSA, in partnership with mHealth Alliance,
hosted the 2nd annual GSMA-mHealth Alliance
Mobile Health Summit 2012 in Cape Town to
encourage the collaboration and relationshipsINSERT VIDEO HERE
needed to realise the potential of mobile health
• Industry leaders discussed the role mobile
platforms can have in the delivery and
distribution of healthcare services around the
world as well as driving the sustainability of
mHealth

Memeburn, 1 June 2012

MOBILE IN THE
ENTERPRISE
• The Mobile Monday event themed “Mobile in the
Enterprise” provided expert opinions about driving
operational efficiency through mobile technologies
• Some of the trends discussed included:
• Mobile data is faster and cheaper INSERT VIDEO HERE
• Innovation in mobile phone hardware
• Smartphones becoming cheaper
• Competition among vendors
• Growth of the ‘prosumer’
• Availability of enterprise mobility apps


SECTION 2

MOBILE
LANDSCAPE

COCA-COLA USES MOBILE
AS PRIMARY CHANNEL IN
OLYMPIC CAMPAIGN
• In its largest digital campaign ever, Coca-Cola
leverages music to target teenagers and bring
them closer to the Olympic Games, with mobile

•
playing a key role
INSERT VIDEO HERE
The Move to the Beat campaign includes the My
Beatmaker application for smartphones, which
enables teens to create their own beat through the
motion of their phone
• The mobile aspect of the campaign will be
activated in more than 50 countries around the
world with QR codes in store, SMS activation at live
music events, links within the brand’s desktop and
mobile experience for the Olympics and
augmented reality associated with packaging

Mobile Marketer, 6 June 2012

AFRICA - A MOBILE
FIRST CONTINENT
• Andile Ngcaba while speaking as part of a
panel emphasized Africa is a mobile-centric
society, noting that there are 95 mobile
devices for every one PC.
• Derek Wilcocks added that Africans were INSERT VIDEO HERE
some of the early adopters of technology and
while he stressed that technology was not
always available to support some of the early
innovation he noted that this is changing due
to the Sea Cable landings on South African
shores

Image by Paul Butler, employee at Facebook

Business Tech, 10 June 2012

INMOBI SHOWS
IMPROVED USE OF
BLACKBERRIES IN SA
• Recent research conducted by InMobi into its South African
network revealed steady growth of 14% in advertising
impressions for the first quarter of 2012
Total advertising impressions recorded on its South African
network for the first three months of 2012 grew to over 5,4
billion, from the 4,7 billion recorded in the last quarter of
2011
• Advertising is clearly growing as an effective marketing
channel in South Africa
• Advertising impressions recorded from Blackberry 8520
mobile phones grew substantially from 9,8% to 32,6%
since the last quarter
InMobi, 6 June 2012

MOBILE MEDIA
CONSUMPTION
• A recent study conducted on mobile media
consumption (InMobi & Decision Fuel, Mobile
Media Consumption Research, Feb 2012), indicated
that people are spending an average of 43 minutes
or 11,3% of their day using online newspapers,
INSERT VIDEO HERE
magazines, radio, television and web browser
platforms
• This increases to 113 minutes or 29,7% when
taking into account mobile web browsing only
• Combined, these figures indicate that 40,9% of the
public's total day's media consumption is taking
place online

InMobi, 6 June 2012

KALAHARI’S MOBILE
SHOPPING RESULTS
• Online retailer kalahari.com revealed 2012 Mobile
Shopping Survey findings, analysing behaviour of over
4 000 connected South Africans
• The survey revealed that 73.4 percent of tablet owners
INSERT VIDEO HERE
were using the device to shop online, and that the
Apple iPad was the most popular tablet in South
Africa, followed by the Samsung Galaxy
• It also showed more than a third of connected
shoppers owned a tablet and used it to shop online for
items such as electronic books, music, flight tickets,
or for banking
• A growing number of South African women were
buying tablets, as from August 2011 to date, 54% of
tablet buyers are male and 46 percent female.”
Techsmart, 11 June 2012

KALAHARI’S MOBILE
SHOPPING RESULTS
(CONT.) TABLETS
• 78.3% of SA’s connected shoppers own
smartphones
74.2% of shoppers access internet via smartphones
everyday
• Blackberry is the most popular Smartphone
followed by Apple’s iPhone
• Close to 98% feel accessing the mobile internet is as
safe as accessing it through a fixed line
• More than a quarter of SA’s connected are already
shopping online using their phones, an 11.3%
increase from last year
• 63.2% plan to shop on their phones in the near
future MyBroadband, 11 June 2012

DELOITTE’S ANNUAL
TECHNOLOGY TRENDS
REPORT
• The 2012 report lists 10 trends grouped into 2 categories:
• Category 1: Disruptors
Social Business, Gamification, Enterprise
mobility, User empowerment, Hyper-hybrid
cloud
• Category 2: Enablers
• Big data goes to work, Geospatal
visualisation, Digital identities, Measured
innovation, Outside-in architecture
• Deloitte believes that these trends have the potential to
elevate the business game with technology
ITWeb, 14 June 2012

E-REPORT ON NEW
URBAN TRIBES OF SA
• Dion Chang’s trends analysis company Flux
Trends defined 12 new South African urban
tribes to help people connect with their
customers in meaningful ways
• Some names include “Diamond Chips”, “FaithINSERT VIDEO HERE
Based Youth”, and Technohippies”
• The report is available as an eBook through
Amazon, Exclusive Books and Kalahari


GLOBAL MOBILE
ADVERTISING MARKET
WORTH $5.3BN IN 2011
• This number comes out of a report done by the IAB
Mobile Marketing Center of Excellence together with
AIB Europe and HIS Screen Digest
•
INSERT VIDEO HERE
The report also shows the regional shares with the
Middle East Africa region making up 3.2% of the
$5.3bn
• Mobile advertising is the fastest growing part of the
advertising industry
• This was the first report initiated by Industry to size
the mobile advertising market globally

Mobile Magazine Magazine, 6 June 2012

SA 2ND IN ACCELERATING
MOBILE-DRIVEN
INTERNET GROWTH
• This comes out of Cisco's annual Visual Networking
Index (VNI), where after Country lead, systems
engineering at Cisco SA, Leon Wright said “SA's rapid
INSERT VIDEO HERE
growth curve is hugely driven by consumer devices.
The average person accessing the Internet via mobile
means has three IP-enabled devices
• Cisco projects mobile data traffic will grow 49-fold
from 2011 to 2016
• Cisco says the proliferation of tablets, mobile phones
and other smart devices, as well as machine-to-
machine connections, are driving up the demand for
connectivity
ITWeb, 1 June 2012

Mobile subscriptions by region Q1 2012

“THE INTERNET IS
GOING MOBILE”
• Ericsson released their “Traffic and Market Report”
looking at the mobile landscape for the next 5 years
• Ericsson’s head of strategic marketing and intelligence
Patrick Cerwall says “The Internet is going mobile.
Mobile PC and tablet subscriptions will, by 2017 be at the

•
same level as fixed broadband subscriptions”
INSERT VIDEO HERE
In the first quarter 2012, globally there were 6.2 billion
mobile subscriptions, 170 million net additions with
smartphones accounting for 35-40% of all new phones
sold
• In Africa, there were 680 million mobile subscriptions in
the first quarter, with 30 million net additions during the
same period. This places the continent’s overall mobile
subscription penetration rate at 55%
• In sub-Saharan Africa, mobile subscriptions are
expected to increase by 200-250 million in the next 5 ITWeb, 26 June 2012
years

NEW VERSION OF
WASPA’S CODE OF
CONDUCT
• The Wireless Application Service Providers
Association (WASPA) recently added a “strong
consumer protection clause” relating to WAP, to
its Code of Conduct

The WASPA receive 150 000 complaints a month
from people who want billing to stop on the Version 12.0 of the WASPA Code of Conduct
services can be found here:
• Russel Stromin, Chairperson of WASPA’s Code of http://www.waspa.org.za/code/archcoc.shtml
Conduct committee said the new clauses
represent a commitment towards ensuring South
Africans mobile users feel secure when they
interact with WASPA’s member services
ITWeb, 18 June 2012 Bizcommunity, 20 June 2012

PMAILER CHANGES
NAME TO EVERLYTIC
• Philani Mdingi, Digital Marketing Manager
says the name change reflects its product,
Everlytic, as a unified platform for sharing
content via email, mobile and social media
with powerful analytics INSERT VIDEO HERE
• The new name Everlytic is derived from its
philosophy of being an ever evolving
product that is always there for you and its
powerful analytics that enable you to keep
an eye on the bottom line, your
campaigns' return on investment


STELLENBOSCH
BECOMES A WI-FI
TOWN
• According to a report by the Cape Argus,
Stellenbosch will become the first town in South
Africa to offer the entire town free Wi-Fi
•
INSERT VIDEO HERE
The “Internet Connectivity Project” initiative is a
joint operation between the town, Stellenbosch
University and Mxit
• Pieter Ventor, Head of the Stellenbosch
municipality’s finance portfolio states: “By the end
of the year, the entire Stellenbosch area will have
free Wi-Fi”

Cape Argus, 20 June 2012

CLICKS TARGETS LOWER
END CONSUMERS WITH
MOBILE HEALTHCARE
• Clicks has teamed up with healthcare purchaser Health
Connects to launch cellphone healthcare vouchers that

•
can be redeemed at its pharmacies
INSERT VIDEO HERE
The prepaid vouchers, branded 'Impilo', which is a Nguni
word for 'health' or 'wellbeing', are aimed at people who
do not belong to medical schemes
• The vouchers, which are loaded onto a cellphone, are
transferrable to other people and can be used to pay for
consultations with nurses and over-the-counter
medicines at any Clicks' clinic. They are bought and
redeemed in much the same way as prepaid electricity
and cellphone airtime

SECTION 3

SMARTPHONES


SMARTPHONE WARS
MEANS NO SPACE FOR
NEWCOMERS
• A new report by ABI Research confirms that the
smartphone market truly is a “two horse race” with
results showing Apple and Samsung garner 50% of
INSERT VIDEO HERE
the global smartphone market and 90% of its profits,
leaving RIM, Nokia and new-comers sitting in the
wings
• Smartphone shipments grew 41% year on year to
144.6m as of March 2012
• RIM and Nokia find themselves caught between a
rock and a hard place - at the high end of the
smartphone market is Samsung and Apple. At the
low end cheap market is China’s Android devices
becoming popular in emerging markets ITWeb, 20 June 2012 Tech Central, 1 June 2012

RIM DELAYS
BLACKBERRY 10
LAUNCH
• RIM has delayed the launch of its next
generation Blackberry phones until next
year- more than a year later than initially
promised, causing its shares to drop 14%
INSERT VIDEO HERE
• RIM’s board is under mounting pressure
to consider unpalatable options such as
selling its network business or forming
an alliance with Microsoft
• One of these options is to for RIM to
abandon its own operating system and
adopt Microsoft’s upcoming Windows
Phone 8 as Nokia has

ITWeb, 29 June 2012

SAMSUNG GALAXY
SIII LAUNCHED IN
SA
• The Galaxy SIII is believed to be the one phone
that can compete with the iPhone
• It became the fastest selling gadget in history
when it was launched in Europe a few days
earlier with 9 million pre-orders INSERT VIDEO HERE
• Even after the next iPhone is released, around
October this year, the S3 will outsell it in South
Africa simply on the basis of greater availability
• In the past, Samsung has ensured that the South
African market is well-supplied with its devices

Gadget, 8 June 2012

MTN SCORES
EXCLUSIVITY ON NOKIA
LUMIA 900 IN SA
• Serame Taukobong, Chief Marketing Officer at
MTN SA: “The award-winning smartphone is
scheduled to arrive at MTN stores across the
INSERT VIDEO HERE
country on June 28th and available on an MTN
Anytime 200 contract for R369 per month over
24 months including 75MB Internet bundle for
the duration of the contract. MTN customers
can experience world-class Internet
connectivity in the palm of their hands.”
• Nokia’s flagship Windows Phone Device, the
Lumia 900 is Nokia’s top Windows phone-
powered device

ITNewsAfrica, 20 June 2012 Tech Central, 1 June 2012

VODACOM FIRST
NETWORK TO OFFER
HUAWEI FLAGSHIP
SMARTPHONE
INSERT VIDEO HERE
• The dual-core Ascend P1 will be available from 7 July
2012
• South Africa is the first country outside China to see
the long awaited P1 launched
• The Vodacom deal is a coup with Huawei which has
struggled to make inroads into the mobile market in
SA despite being dominant in the supply of 3G
modems
• The exclusivity negotiated with Vodacom signals a
new network war, following Nokia striking a deal with
MTN for its Lumia 900 phone
Gadget, 22 June 2012

NEW CATEGORY OF MOBILE
USERS: SMARTPHONATICS
• Research by ACI Worldwide and Aite Group details
specific geographic ad demographic trends among
emerging market segments
• A smartphonatic is someone who changes their
INSERT VIDEO HERE
shopping, financial and payment behaviour as a result of
owning a smartphone. These smartphonatics are driving
the demand for mobile payments and banking
• Globally, nearly 25% of consumers can be classified as
smartphonatics
• Identified smartphonatics by country represent a
country’s mobile maturity level
• South Africa ranks 2nd at 42% of smartphonatics in the
world with the majority (36%) of smartphonatics are aged
between 20 and 31 years old MyBroadband, 23 June 2012

SAMSUNG INTRODUCES
NFC TAG SOLUTION
• NFC stands for "Near Field Communication”, where you literally tap
your phone against something to initiate the transfer

• NFC tags are little stickers that, when touched by an NFC-enabled
device, can then cause an action to happen

Samsung have launched their own version of NFC tags called
TecTiles whereby the phone reads a TecTile chip in seconds and
sends you straight to the programmed command

• There are four link categories: location-based (Foursquare check-
ins, Google Maps locations), social (Facebook Like, Facebook status
post, Twitter profile), settings and apps (join Wi-Fi, turn phone on
vibrate), and communication (send text, make a call

• Future Samsung devices will contain the NFC capabilities to read
TecTiles
Digital Trends, 13 June 2012

STUDY SAYS
DEVELOPERS PREFER
IOS OVER ANDROID
• According to the latest findings from research
company Flurry Analytics, nearly 70% of new apps

INSERT VIDEO HERE
are built for iOS, while the other 31% are built for
Android
• While Google is winning the the mobile OS wars in
number of handsets it ships out, its not winning
with developers
• While Google made some gains in Q1 2012, edging
up to over 30% for the first time in a year, we
believe this is largely due to seasonality, as Apple
traditionally experiences a spike in developer
support leading up to the holiday season

GOOGLE CONFIRMS
NEXT VERSION OF
ANDROID IS “JELLY
BEAN”
• Google accidentally spilled the “beans” about

•
the next big Android release
Users who tried to purchase an unlocked
INSERT VIDEO HERE
Galaxy Nexus from the Google Play store
were greeted by a message describing the
device as “the first phone with Android 4.1
Jelly Bean”
• It can be confirmed that the operating system
will be coming to the Galaxy Nexus HSPA+
version first
• Google officially launched Android 4.1 at the
I/O with the release of Jelly Bean
Engadget, 21 June 2012

SECTION 4

TABLETS


NO. OF TABLETS USED
IN SOUTH AFRICA
• Speaking at the Flux Trends Review 2012
conference, Arthur Goldstuck provided the
latest World Wide Worx research on tablet
penetration in South Africa
•
INSERT VIDEO HERE
The statistics show there are roughly 240,000
Apple iPads, 215,000 Samsung Galaxy Tabs,
and 5000 Blackberry Playbooks
• This number would likely have increased as a
result of the new iPad launch in April 2012

Gadget, 7 June 2012

WINDOWS 8 TABLET
REVEALED
• At a mysterious, last minute press conference,
Microsoft confirmed it would be selling its own
Microsoft branded Windows RT tablet under the
Surface badge
• Surface is Microsoft’s first attempt at
developing its own hardware for Windows
INSERT VIDEO HERE
• Early hands-on reports are praising the Surface
and it’s high build quality

Tech Crunch, 18 June 2012

GOOGLE INTRODUCES
NEW NEXUS 7 TABLET
• At the I/O conference, Google debuted its co-
branded tablet with Asus, barely a week after
Microsoft revealed its first entry into the tablet
market
•
INSERT VIDEO HERE
The new Nexus 7 tablet, priced at $199, the 7”
device is a tough competitor to the Kindle Fire
• The device is designed to display Google Play
content like magazines and movies
• It features Wi-Fi, Bluetooth and NFC with a 9
hour video playback battery life, while only
weighing 340g
• The device will run on the new Android v4.1

Tech Crunch, 18 June 2012

AMAZON TO LAUNCH
TWO NEW KINDLE FIRE
TABLETS
• The e-commerce giant is expected to launch the 7”
“Coyote” and the 10” “Hollywood” tablets as early a next

•
month
INSERT VIDEO HERE
The announcement comes hot off the heels of Google’s
announcement of the Nexus 7 tablet – an inexpensive
tablet that many are calling the “Kindle Fire Killer” as it is
specifically designed for users who enjoy watching
movies, playing games and reading e-magazines- directly
playing the Kindle territory

Mashable, 28 June 2012

NEW SMART CASE
FOR APPLE IPADS
• The company has offered a
magnetic Smart Cover since the launch
of the iPad 2, but that doesn’t protect the
back of the device
• The R629 Smart Case covers the front
and back of your iPad, leaving space for INSERT VIDEO HERE
your camera, flash and dock connector,
and comes in a variety of colours


SECTION 5

MOBILE
NETWORKS

MARKET SHARE
OF MOBILE
TELECOM
NETWORKS IN INSERT VIDEO HERE
SA

Tech Talk Africa, 6 June 2012

BLACKBERRY BIS
WARS
• This month 8ta announced it would be offering
a Blackberry Internet Service (BIS) package
for half its usual price
• A few days later, Cell C hit back with two
offers of its own
INSERT VIDEO HERE
• These offering are making Blackberry a
competitive option in the lower income groups


8TA PROVIDES BEST
BROADBAND SERVICE
• MyBroadband conducted its latest broadband survey
this month, revealing that 8ta mobile broadband
services tops the list of the best mobile broadband
products in South Africa
• The latest MyBroadband survey was completed by
over 5,000 people, of which around 1,550 were
INSERT VIDEO HERE
wireless broadband users
• 8ta received the highest average score which was
boosted by a particularly high value for money rating
• The table provides an overview of the average scores
(out of 10) of the prominent mobile broadband
services in South Africa

MyBroadband, 27 June 2012

TELKOM LOOKING
INTO 4G
• Telkom could win the race to be the first large
telecommunications operator in SA to launch a
commercial fourth-generation (4G) mobile
network using long-term evolution (LTE)
technology
Telkom’s chief financial officer and acting CEO of
its mobile unit, 8ta, Jacques Schindehütte,
confirms that the company is planning the
network and that the company believes its future
lies more in mobile broadband services than in
legacy cellular voice offerings

Tech Central, 8 June 2012

8TA SHOWS LIGHT AS
TELKOM PROFITS
SLUMP
• In the face of a multimillion rand loss, 8ta subscriber
numbers are up by 213.2% to nearly 1.5 million
• The number of broadband users has also risen by 10% to
827 091
The number of fixed lines in service fell below 4 million
for the first time in decades
• Perhaps this demonstrates how the dependence on fixed
lines is decreasing as the number of mobile phone
subscribers increases
• The fixed line penetration rate has fallen to 7.9% of the
population, from 8.3% previously, while mobile phone
penetration rate is over 100% of the population


MTN DEFENDS ITSELF
IN IRAN MOBILE
LICENSE SCANDAL
• In the last month, MTN has faced allegations of bribery
relating to a mobile license in Iran and has come under
intense public scrutiny over its non-controlling 49% stake in
Irancell
INSERT VIDEO HERE
• In March 2012, Turkcell filed a US$4.2bn civil claim
accusing MTN of bribing Iranians and South Africans to get
the license which was originally awarded to Turkcell
• MTN Group CEO Sifiso Dabengwa: “MTN has been
threatened and attacked by a disappointed competitor and a
disgruntled former employee”
• Former MTN Group CEO Phuthuma Nhleko has also denied
allegations of bribery

VODACOM, RIM GIVES
CUSTOMERS A NEW
WAY TO BUY APPS
• Together with BlackBerry maker Research In Motion
(RIM), the cellphone operator has devised a new
billing service that enables Vodacom customers to
INSERT VIDEO HERE
buy apps by charging the transaction directly to their
contract or prepaid account
• “Vodacom customers will also be offered the
flexibility of charging in-app purchases to their
regular bill, or deducting the costs from their
prepaid account”
• According to Richard Boorman, Vodacom's Head of
Corporate Affairs, the operator has a base of roughly
two million BlackBerry users in SA
ITWeb, 18 June 2012

VODACOM MD SIPHO
MASEKO RESIGNS
AFTER 9 MONTHS
• MD of Vodacom SA and COO of the Vodacom
Group since September last year, Maseko will

INSERT VIDEO HERE
be stepping down from all his directorships of
the group's companies, says Vodacom.
“[Maseko] has decided to leave the company to
pursue other interests”

ITWeb, 14 June 2012

EX VIRGIN CEO
TAKES JOB AT GLO
NIGERIA
• Steve Bailey has been appointed Chief
Commercial Officer at Glo
Glo is the largest mobile operator in Nigeria
with more than 25 million subscribers after
MTN who has more than 35 million
subscribers in Nigeria


CELL C TO GET NEW
HEAD OFFICE CAMPUS
Artists impression
• The 50 000sqm campus north of Sandton will
integrate all of Cell C’s disparate offices
• It will include the head office, a national network

INSERT VIDEO HERE
operations centre, customer walk-in centres, the call
centre and a distribution warehouse
• It will be located opposite Top TV’s head office across
the Buccleuch interchange and will form part of the
Waterfall Business Estate development
• It will house 2500 people including Cell C staff,
contractors and suppliers
• The expected move in date is December 2013


SECTION 6

SOCIAL MEDIA


WORLD MAP OF
SOCIAL NETWORKS
• Facebook is the most popular social network
in 137 countries worldwide – at least
according to a combination of Alexa and
Google Trends for Websites traffic data
• This map shows how dominant Facebook has INSERT VIDEO HERE
become

The Next Web, 10 June 2012

FACEBOOK TO BE
BUILT INTO iOS 6
• During Apple’s keynote at the Worldwide
Developers Conference, Senior Vice
President of iPhone Software Scott Forstall
announced that the company’s mobile iOS 6
software — in beta now — will feature deep
Facebook integration INSERT VIDEO HERE
• Users who sign-in to Facebook via iOS will
have access to the social network within
popular apps such as calendar and contacts
• Other features include uploading your
Facebook location information right from
Apple’s new Maps app, and posting a game
score from Game Center

FACEBOOK LETS
USERS FIND
FRIENDS NEARBY
• Users can now find fellow Facebook users
who are in close proximity and add them
without actually doing a search using their
name
• It is available on the mobile web and is now
a feature for Facebook’s iOS and Android
INSERT VIDEO HERE
apps
• Users concerned with privacy need not
worry as you can only appear on the list of
nearby people if you are logged onto
Facebook and have the “Find Friends
Nearly” page open at the time
• This service has not been officially
announced and may still be tweaked to curb
any other privacy issues
ITWeb, 25 June 2012

FACEBOOK
LAUNCHES MOBILE-
ONLY ADVERTISING
• Marketers can now buy Sponsored Stories in the News Feed
and specify where they would like those advertisements to
appear: the desktop, mobile or both
Nearly half of Facebook’s more than 900 million users
access the site via a mobile device. The more time users
spend accessing the social network through its — until
today, ad-free — mobile versions, the more ad revenue
Facebook stands to lose. Thus, it is critical that Facebook
develop mobile ad offerings that bring in as much revenue
as its desktop ad products
• In the two weeks since Facebook began selling mobile
advertising separately, mobile sponsored stories got 13
times the click-through rates, and 11.2 times the money per
impression on mobile compared to all of Facebook’s
desktop ads
Tech Crunch, 19 June 2012 Mashable, 7 June 2012

FACEBOOK
LAUNCHES APP
CENTRE
• The app centre currently has around 600 apps
available with big names on board like Draw
Something, Pinterest, Nike+GPS and more
• What makes it different? INSERT VIDEO HERE
• It lets you browse the apps your friends use
• Claims to only list high-quality apps based on
recommendations
• You can send apps from your computer to
your mobile device with the “Send to Mobile”
feature
• Only available in the US for the moment

IMPROVED FACEBOOK
TWITTER
INTEGRATION
• There has been no official announcements but
Facebook status updates will now carry links to

INSERT VIDEO HERE
hashtags and user handles
• This will include additional rich media
experiences related to a photo @mention or
#hashtag
• This will be helpful to people who like to manage
their social media from one place


TWITTER STATS
IN SA
• Portland Communications and
Tweetminster monitored more than 11.5
million location-tagged tweets in Africa
and conducted a survey of the
continents 500 most active Twitter
users to deliver what can described as
the first comprehensive report on
INSERT VIDEO HERE
Twitter use on the continent
• South Africans generate about 80
tweets per minute from its 1.1m
registered twitter users

Tech Talk Africa , 5 June 2012

TWITTER BIRD
GETS A
MAKEOVER
• Twitter’s creative director Doug Bowman
explains the design of the new bird: This bird is

INSERT VIDEO HERE
crafted purely from three sets of overlapping
circles — similar to how your networks,
interests and ideas connect and intersect with
peers and friends
• What does this mean for advertisers?
• From now on, the new bird will be the
universally recognisable symbol of
Twitter
• There is no longer a need for text,
bubbled typefaces, or a lowercase “T” to
represent the Twitter brand Mashable, 7 June 2012

FOURSQUARE MOVES
FROM CHECK-INS TO
RECOMMENDATIONS
• The location-based social network
Foursquare wants to help users find more
INSERT VIDEO HERE
things to do, rather than just arriving and
checking-in
• It has launched Version 5, changing the
user experience to encourage discovery
• Foursquare has also added a ‘like’ button
onto friends check-ins


MICROSOFT
PURCHASES YAMMER
• So, what exactly is Yammer? Well, it's a simple
social network designed not to connect you with
family, but with your co-workers

INSERT VIDEO HERE
• Microsoft has purchased the company for $1.2
billion
• Yammer will continue to live as a stand alone
service, which should make its 5 million users
and countless Fortune 500 customers happy
• But Microsoft will certainly be looking to fold its
features into its own suite of enterprise offerings
like SharePoint and Office 365

Engadget, 25 June 2012

LINKEDIN GETS
HACKED
• LinkedIn experienced a security breach
when 6.5 million hashed LinkedIn
passwords were posted online by a Russian
hacker
• The company promised to add another layer INSERT VIDEO HERE
of security by salting as well as hashing its
database for account passwords, which
makes the encrypted passwords harder to
crack
• The company has urged users to change
their passwords


EXCLUSIVE BOOKS
GAMIFIES ITS
WEBSITE
• Exclusives.co.za has introduced
“Stickers”, a first for online shopping in SA
• Visitors to the website can now earn
Smileys and Personal Discount Stickers INSERT VIDEO HERE
and unlock group discounts
• You now get rewarded for rating their
products and sharing them via Twitter and
Facebook
• Exclus1ves.co.za customers can now earn
up to a 25% discount on books, ebooks,
music, movies and games just by dragging
and dropping stickers on to items they
Exclusives Blog, 18 June 2012
want

SECTION 7

MXIT


ALAN KNOTT-CRAIG
JR LAUNCHES BOOK
ON MXIT
• Mxit is Africa's largest social network, connecting
users who have a mobile phone that connects to the
Internet.
INSERT VIDEO HERE
• More than that, it has become a cultural force, a
community of millions, with its own economy, its own
infrastructure, its own systems, its own traditions
• With 50-million users, in 120 countries, 23-billion
messages a month and up to 50 000 daily signups, this
is a story that needed to be told.

Memeburrn, 1 June 2012

MXIT RELEASES
USER API
• Developers now have the ability to release
social apps that build upon user information. In
addition, it provides users the ability to control
when their non-public personal information is
shared with a third-party application
• The User API opens up new API calls across 3
INSERT VIDEO HERE
key areas for Mxit application developers to
build upon: social graph, profile information,
and media library

Memeburrn, 1 June 2012

INSIGHT INTO MXIT &
ITS FUTURE PLANS
• In an interview, Alan Knott-Craig Jr gave the following
insights into Mxit’s business model and future strategy for
its expansion into Africa
• Mxit makes its money from selling content
30% of its revenue is from advertising
• 70% is from users paying for digital content
through its Moola currency
• 80% of Mxit’s active user base is from South Africa at
10 million
• Mxit has users in every African country – none over a
million users (except SA with 10 million users)
• Mxit has never spent any money on advertising- its
name has spread purely through word-of-mouth
Balancing Act, 5 June 2012 Polity, 13 June 2012

INSIGHT INTO MXIT & ITS FUTURE
PLANS (CONT.)
• How do people use Mxit?
• Connect: to communicate with the outside world
• Entertainment: to escape from the real world
• Self-help: to learn in an anonymous and private environment
• What makes Mxit so attractive?
• Its handset agnostics- it works on both feature phones and smartphones
• Its free
• Where is Mxit going?
• Help people build digital communities
• Give people the means to make money
• Connect every person in the world to one platform

INSIGHT INTO MXIT & ITS FUTURE
PLANS (CONT.)
• There are four things that Mxit is chasing:
• Engagement with consumers
• Real world payments- act as a plug-in/means of accessing money
• In the pipeline with two major banks which is going to be announced soon
• Mxit Reach – creating tools that enables Government and NGO’s to use Mxit as a
communication platform and a means of delivering applications in an African context
• Future vision:
• To be the biggest platform in Africa for connecting people


THE MOBILE GATEWAY
TO CONSUMER
INSIGHTS
• Pondering Panda, part of the World of Avatar, group
which also owns Mxit, is a consumer insights company
that uses the connectedness of mobile & digital
technology to find out what people really think
With exclusive access to Mxit (Africa’s largest social
network), it engages with millions of people, across the
demographic spectrum, in real-time
• With Butch Rice on board, Pondering Panda has
completed over 1 million interviews using mobile
technology in 6 months and shows no sign of slowing
down, receiving between 1000 and 3000 responses within
a 24 hour period


PONDERING
PANDA
RELEASES
SURPRISING INSERT VIDEO HERE
LSM STATS ON
MXIT USERS


TRADEPOST TO BE
RENAMED TO SHOP
• Mxit is planning a new Tradepost Structure,
starting with renaming it to “Shop” and a

INSERT VIDEO HERE
redesign
• Mxit is in the process of researching and
testing the prototype on its users
• The new structure should improve sales and
the ability to find content easier
• The new structure is available to test: “16)
The Laboratory -> 8) Test the NEW
Tradepost!”

MXit Forum, 22 May 2012

PHOTO SHARING,
FILTERING NOW
POSSIBLE ON MXIT
• Motribe has launched a new photo-based app called
MxPix for people with feature phones

INSERT VIDEO HERE
• Not surprisingly, the Mxit community have embraced the
app, particularly when the most commonly used device
on Mxit is the Samsung E250 and Nokia 3110
• In the first 3 days after its launch it got:
• Signups: 33,245
• Photos uploaded: 16,955
• Likes: 37,059
• Page views: 1,540,944

• Motribe has also added a ‘share to Facebook’ feature to
MxPix Memeburn, 8 June 2012

SECTION 8

APPLICATIONS


VODACOM ASKED
THEIR FACEBOOK
INSERT VIDEO HERE
FANS WHAT
MOBILE APPS
THEY DOWNLOAD

Vodacom Facebook, 5 June 2012

GOOGLE, COCA-COLA
WIN FIRST EVER
MOBILE GRAND PRIX
• Grow Interactive Norfolk / Johannes Leonardo New
York took home the first Mobile Grand Prix for their
INSERT VIDEO HERE
Google entry 'Hilltop Re-imagined for Coca-Cola’

• Google created an Android and iPhone app in which
people could actually send people free Cokes (from
specially made and strategically located vending
machines) from their phone. Users could send a
personalised message along with the Coke—using Watch the video below to see Google's mobile
ad:
Google Translate to convey the message in the
http://youtu.be/k8PEZz-IOtI
recipient's language
Business Insider, 20 June 2012

MOBILE APP
FACILITATES FACEBOOK
PAYMENTS
• New Zealand ASB, will be launching in July
a mobile banking app that will allow people
to make payments through Facebook
• ASB Mobile will allow people to pay their
Facebook friends without using a bank
INSERT VIDEO HERE
account number, regardless of whether they
are an ASB customer
• Anna Curzon, ASB GM of brand experience
and digital channels says “The next step in
this evolution is being able to seamlessly
make payments from their smartphones
using Facebook as a channel

ITWeb, 25 June 2012

TELKOM RELEASES
FINANCIAL RESULTS
APP
• Designed and built by Telkom, the free app allows
users to read annual reports, check annual and
INSERT VIDEO HERE
interim results as well as stay up to date with
SENS announcements

• The free iPad app is now live on the Apple App
store and is available for public download in
preparation for Telkom’s Annual Results
Presentation on 8 June

Gadget, 7 June 2012

IPAD APP FOR 8TA
CUSTOMERS
• 8ta has recently launched a self-service iPad
app that will assist prepaid and contract
customers in managing all their 8.ta data
needs, even when the customer has no airtime

•
or data bundles.
INSERT VIDEO HERE
The app can be downloaded for free from the
Apple App Store onto an iPad
• With this app, the customer is able to manage
their airtime and data bundle balances,
redeem airtime vouchers, top-up online as
well as purchase data bundles anywhere,
anytime

Gadget, 12 June 2012

NEDBANK INTRODUCES
MOBILE BANKING APP TO
EMPLOYEES
• The Nedbank App Suite has been launched internally
to the bank’s staff members for testing before being
rolled out to the public
• The app has been in development for 2 years
• Nedbank CEO Mike Brown says the app will be INSERT VIDEO HERE
available on smartphones and a variety of feature
phones
• Upon commercial launch, Nedbank says the App Suite
will include a “first to market” online share trading
offering, corporate batch authorisations and business
banking password reset capability
• “Other useful NedApps include mobile banking,
balance enquiry, payments, transfers, branch locators,
forex calculators, application lead forms and more”
ITWeb, 26 June 2012

STANDARD BANK LAUNCHES
OWN APP TO PUBLIC
• A day after Nedbank launched a beta app to its staff, Standard Bank
launched its own mobile banking app directly to the public
• In just over 48 hours of launching, the Standard Bank transactional
banking app was downloaded 7 389 times. According to stats

INSERT VIDEO HERE
provided by Standard Bank, the majority of downloads were to
Apple devices, with 4 215 Apple downloads, 1 783 Blackberry
downloads and 1 397 for Android devices
• “It was the number one free app to be downloaded from the South
African Apple App store,” Itumeleng Monale, head of self-service
channels for Standard Bank, told Moneyweb
• This transactional banking app comes post the development of
Standard Bank’s research app, launched in October 2011,
which provides research and information services
• The app is available for iPhone, Android and Blackberry
Memeburn, 27 June 2012 MoneyWeb, 29 June 2012

CEO OF FNB REVEALS APP
NUMBERS ALMOST ONE
YEAR SINCE LAUNCH
• Since launching its mobile banking application on
the 20th July 2011, FNB has seen over R4 billion
in transactions go through the app. This is
INSERT VIDEO HERE
according to Michael Jordaan, who announced the
figure via his Twitter account
• The figure shows two-fold growth in transaction
value going through the app, since the R2 billion
landmark Jordaan reported in February
• Jordaan also tweeted that the FNB App had over
200,000 transacting users, making over two
million transactions

MyBroadband, 26 June 2012

GOOGLE CHROME
NOW AVAILABLE ON
APPLE DEVICES
• One of the world’s top Internet browsers
can now be found on the iPhone and iPad,
as Apple finally granted access to its arch-
foe’s more popular browser INSERT VIDEO HERE
• Chrome has 310 million “active users”,
says Google Senior Vice President Sundar
Pichal
• Google’s browser, along with Google
Drive, the cloud storage service, will begin
to appear on in the Apple store for
download

ITWeb, 29 June 2012

YELLOW PAGES BULKS UP ITS
DIGITAL OFFERINGS
• Telkom’s latest annual results say that Trudon (who
publishes the printed pages on behalf of Telkom) is moving
on to become a local online solutions provider in order to
keep up with changes in the market
•
INSERT VIDEO HERE
It will still continue to print the physical book for a period
of time, as there is still demand - about six million books
are dropped off each month
• Trudon is adding QR codes into the advertisements in the
Yellow Pages to “close the loop”
• In the last seven to eight months, since launch of its app,
the app has been downloaded more than 200 000 times and
the digital platforms combined have about 800 000 unique
users each month
• The sites also have responsive design capabilities whereby
the sites detect devices and render the screen accordingly Bizcommunity, 22 June 2012

APPLE ANNOUNCES NEW
MAPS APP AT WWDC
• Soon after Apple’s Maps announcement, Garmin —
one of the world’s largest GPS device providers —
watched its stock drop nearly 10 percent for the day
• With Maps for iOS 6 , the new app leverages the
INSERT VIDEO HERE
data connection on the device, something dedicated
GPS units aren’t always equipped with
• Apple listed a range of features, including local
point-of-interest search; Yelp integration with
reviews and photos; over 100 million business
listings; and traffic data all packed in
• More importantly, the all-new Maps app includes
something Android users have enjoyed for years:
integrated turn-by-turn navigation
Wired, 12 June 2012

LAYAR MAKES
STIKTU AVAILABLE
GLOBALLY
• The social augmented reality app Stiktu, lets
users mark up the real world with graffiti and
stickers using only their smartphones. With the
app you can take a snapshot of anything, andINSERT VIDEO HERE
then use the built-in editing tools to draw on the
photo, add messages, or place virtual stickers
• These creations can be shared on Facebook and
Twitter, but they'll also show up when another
user scans the same item — and those users
can then like and comment on what you've
made

The Next Web, 1 June 2012

CONSUMERS CAN NOW
CONTROL VIDEO ON
MOBILE
• Condition One is a technology company developing next
generation immersive video applications

•
INSERT VIDEO HERE
Its flagship product is an embeddable immersive video player
for the iPad / iPhone, which they license to media companies
and brands

• Pivoting and tilting an iPad 2, it manipulates the
corresponding field of view

• It has just announced that Mercedes, Discovery
Communications, XL Recordings, The Guardian and Popular
Science will be participating in its pilot launch
The Next Web, 13 June
2012

FLIPBOARD NOW
AVAILABLE ON
ANDROID
• Flipboard is an award winning app that helps
people “stay up to date with the things that matter

INSERT VIDEO HERE
most”
• The popular news app presents content in an
attractive magazine-style format
• Until recently it has only been available on iOS
• Flipboard also announced it has incorporated
Google+ and YouTube into the app


ONLINE SHOPPING AID
FOR BEAUTY INDUSTRY
• Kaboose is an easy-to-use free mobile and web-
based shopping aid, which enables shoppers to get
the best deals on over 20 000 beauty products sold
at over 4000 stores countrywide, all in real-time.

INSERT VIDEO HERE
Described as a first for South Africa, the launch has
two parts - one for retailers and the second for
consumers
• The launch of the manager site for brands and
retailers, facilitates the upload of product, price,
promotion and store information for the brands they
represent or stock is now live.
• The consumer site for shoppers is scheduled to go
live in July


INSERT IMAGE IN BACKGROUND
MAKE SURE IT FILLS THE SCREEN 100%

AND SO…

THE KEY TRENDS IN MOBILE FOR JUNE 2012

» The gloves are off! With “mobile wars” becoming the buzz word in the mobile technology
space, competition has intensified in the month of June
» The wars also continue locally between network operators for lower data costs and the race
to be first to market
» We are seeing competitors becoming more comfortable with collaborating or integrating
their systems for the benefit of consumers. As they say “keep your friends close and your
enemies closer”
» The mobile smartphone world is clearly dominated by two key players, however the African
market does not reflect this. Smartphones are the future, but feature phones are the
present
» Mobile banking is a key emerging trend in South Africa, with clear evidence that banks are
making aggressive inroads with the launch of smartphone banking apps
» Mobile is increasingly playing a pivotal role in digital marketing strategies, and we are
seeing more purpose-driven mobile applications being introduced into the market. Again,
we are seeing brands compete aggressively to be first to market


CONTACT US
Should you have any mobile insight, strategy, campaign or
solutions requirements please contact any one of us.

Angus Robinson | Director: Mobile, Content, Community & Media
[tel] +27 (11) 555-3800

INSERT VIDEO HERE
[cell] +27 (83) 635 4400
[fax] 0867210884
[email] angus@native.co.za

Tracy Aberman | Mobile Strategist Vuyisile Sisulu | Mobile Technologist
[tel] +27 (11) 555-3800 [tel] +27 (11) 555-3800
[cell] +27 (82) 754 6111 [cell] +27 (82) 679 5415
[fax] 0867210884 [fax] 0867210884
[email] tracya@native.co.za [email] vuyilisle@native.co.za


Native Mobile Monthly Report - June 2012

Native Mobile Monthly Report - June 2012

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Native Mobile Monthly Report - June 2012