NativeAI Analytics Tool for Publishers
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Nativeai provides an analytics platform that uses machine learning to understand and optimize audience engagement with articles by classifying content and generating actionable insights. The tool allows for improved audience segmentation, performance tracking, and content recommendations while facilitating better decisions across editorial, marketing, and audience development teams. With capabilities for robust reporting and understanding engagement quality, nativeai aims to enhance publishers' understanding of their audience and boost overall performance.
NativeAI Analytics Tool for Publishers
- 1. True Publisher Analytics Analyze, Optimize & Grow your Audience with a platform that understands your articles using Machine Learning Read More NativeAI – Analytics with Intelligence
- 2. Actionable Audience Intelligence Data overload - too little time to process & use data Analytics tool doesn’t ‘understand’ stories Inability to group reports by Author, Topic, Tags or Category Challenges in quantifying Audience Engagement “Great data, but what next?” No Actionable Insights Dashboard and Data is too complex to be used by all teams and many more... Most publishers share some of these pain points around data: NativeAI – Analytics with Intelligence
- 3. Our Platform ‘Understands’ Content Recognizes >1 Million topics & objects in your articles using Machine Learning Classifies your articles into Audience Interests with affinity scores Analyzes reader engagement with articles to segment audiences by interests NativeAI – Analytics with Intelligence
- 4. Every team can benefit from NativeAI EDITORIAL MARKETING & ANALYTICS AUDIENCE DEVELOPMENT MANAGEMENT NativeAI – Analytics with Intelligence
- 5. EDITORIAL Simplify Decisions - Enable authors to drive higher views per article & EQ with easy reports Prioritize Better - Optimize article count in each topic using reads & engagement metrics Smarter Insights - Get topic recommendations, behavior reports on current vs evergreen articles AUDIENCE DEVELOPMENT Understand your audience - Demographics, Behavior and Interests Quantify Engagement - Scroll depth, time on page, clicks, homepage features etc. Execute Campaigns - Improve re-circulation, conversions & cross-selling Every team can benefit from NativeAI NativeAI – Analytics with Intelligence
- 6. MARKETERS & ANALYSTS Promote smarter - Identify ideal audience segments to promote stories Optimize distribution - Monitor channel mix and story performance in real-time Delight advertisers - Enhance performance reports for sponsored content campaigns with EQ & Interests AUDIENCE DEVELOPMENT Boost Revenues - Optimize for subscriptions or ad CTRs; attract better & more advertisers Boost Audience Loyalty - Make data-informed decisions on your subscription model and also attract better advertisers Boost ROI - Improve targeting for promotional campaigns with filters by audience interests Every team can benefit from NativeAI NativeAI – Analytics with Intelligence
- 7. Drill down into performance metrics for specific topics or categories See which stories and/or authors are performing the best Identify the topics that generate the most real engagement to assist editorial decisions Interest Intelligence What you can do with NativeAI Interests: NativeAI – Analytics with Intelligence
- 8. Quantify Engagement Engagement Quality is a metric developed in-house by NativeAI that allows you to compare Engagement Quality between different types of content, topics or authors NativeAI – Analytics with Intelligence
- 9. Robust Reporting Real-time Dashboard Automatic Author tagging & reporting Daily Digests on email Opportunities report with under / over-served interests CSV Exports from dashboard for deeper analysis NativeAI – Analytics with Intelligence
- 10. More than just numbers NativeAI gives you a competitive edge that most platforms cannot match Standard Analytics Tools NativeAI Publisher Analytics Content Analysis — ✔ Segment Audience by Interests — ✔ Engagement Quality — ✔ Real-time reports only on select platforms ✔ Smart Recommendations — ✔ Visits, location, sources etc. ✔ ✔ NativeAI – Analytics with Intelligence
- 11. The tools we were using didn’t give us the metrics needed to gauge content quality, know when articles were becoming less engaging, and make comparisons in content performance. NativeAI allows us to see performance and gauge what our readers are interested in with just a few clicks. Top Publishers Rely on NativeAI Erik Nelson Euronews ” NativeAI – Analytics with Intelligence
- 12. Get in Touch to get your NativeAI superpower Send email Caitlin FitzGerald cfitzgerald@native.ai Win with NativeAI Several factors impact your traffic and business - Search and Social Algorithm updates, campaigns by competition, evolving media habits. There is only 1 secret of success that every publisher we know has vouched for, it is - “Know your Audience” NativeAI deep content intelligence gives you an unmatched competitive advantage. Try it now! NativeAI – Analytics with Intelligence