Neeley Design Challenge
- 1. Redesigning Neeley School of Business
- 4. Key Insights From Interviews Prac?cal, specific advice Digital Sharing PlaOorm Neeley Advisors agreed that there is room for improvement
- 5. Persona • Cassandra is a sophomore, pre-business student at TCU. • Very organized & well prepared as a student - s?ll feels behind in the decision process for choosing a major. • Chose pre-business because her father is an entrepreneur & knew it was a broad field with many possibili?es. • She has no idea what area of business she would like to major in and feels stressed to choose quickly. • Feels like she could make a wrong decision due to her lack of real-world experience.
- 7. Point of View Statement • We met Cassandra, a sophomore, pre-business student who feels pressure to quickly choose a major upon admission to the Neeley school. • We were surprised to learn that talking with her academic advisor only made Cassandra feel more rushed and overwhelmed. • It would be game changing if Cassandra could decide on a major later without it compromising her academics or planned graduation date.
- 8. Ideate • Web Seminar • Mentor Program • Live Q and A • Real World Exposure More Elec?ves E-Classes Student Forum - Chat Room Major Symposium Shadow Program Guest Speakers “Day in the Life” Themes
- 9. Key SoluAons Useful Realis?c Feasible • Crowdsourced Mentoring Program • 360 Degree Video PlaOorm