Neil's presentation for london workshop v2
- 1. How to create video as part of your content marketing strategy. Neil Murphy London filmmaker Hoxton, London.1st March 2013
- 2. Who am I?
- 4. The Power of Film Why video is so important as part of your content mix
- 5. The power of film • Emotional connection – connect & communicate • Succinctly conveys message – scripting & editing • Changes the mood - the feel-good factor
- 6. What makes a great video? The Process
- 7. Great video formula • Pre-production – key message & a hierarchy of ideas into a satisfying narrative arc • Production – collecting image & sound for edit • Post Production – finesse message; added value of grading & music/sound "Films are 50 percent visual and 50 percent sound. Sometimes sound even overplays the visual.” David Lynch
- 8. How to make a video that people want to watch
- 9. Videos that people want to watch • Script – the narrative, message or brand • Characters – to identify with • Trends – longer & episodic adverts playing to strength of narrative & character; feel-good factor; valid visual style • Authentic message – Stand for something; Link brand to social issues; Ethics
- 11. Examples
- 12. Take away tips • Show, don’t tell • Narrate your story • Characters to fit your brand • Be natural & engage