Nekuda DM 2011

September 2010

© All rights reserved Nekuda DM 2011 NEKUDA DM I Confidential I 2011 I 1

ABOUT NEKUDA
WHO WE ARE

Nekuda DM is a full turnkey product design & development firm
driven by a multidisciplinary team of designers & engineers.
Established in 1996.


ABOUT NEKUDA
WHAT WE DO

On the coast of Tel-Aviv, at the heart of “start-up nation”.
We specialize in transforming new technologies into category leading
product solutions, responding to emerging needs.

Electrical Vehicle Charging Spot for Better Place
ID: NewDealDesign LLC
Product development: Nekuda DM


ABOUT NEKUDA
APPROACH

We believe that a successful product development process requires
the correct balance of observation, innovation & implementation
to serve as an engine for company growth.

Family for Strauss Water (Tami 4)
Industrial design: NewDealDesign LLC
Product development: Nekuda DM


ABOUT NEKUDA
KEY BENEFITS

Our methodical & time-tested process is geared to maximizing
innovation-driven business success while minimizing
development risks.


ABOUT NEKUDA
PRODUCT DEVELOPMENT STAGES

Research & Framing Creation Implementation Production support

Q.

A.
initiation product framing & conceptual design detailed design design validation NPI
solution architecture
Opportunity Product Validation Conceptual ID freeze Design validation to Production file
framing (analysis) engineering design comply with product
Q. Design freeze definition (tests on Production
Consumer profile Product definition Conceptual prototypes) validation to comply
& needs document Industrial design Production with production file
framework validation process
Product roadmap Design validation definition
process definition
Initial idea
generation
A.
Core technology
Validation

Development outcomes
Control tools
Control process


ABOUT NEKUDA
DESIGN @ ALL TOUCH POINTS
CAPABILITIES Visual identity
ID (Industrial Design)

Optimized UX (user experience design)
Packaging & POP
Product
ENGINEERING
PROGRAM MANAGEMENT Functional engineering
Project planning Product design engineering
& monitoring Design validation

PRODUCTION SUPPORT
Vendors analysis
DEVELOPMENT FRAMING Production files
Consumer profiles & needs framework NPI (new product introduction)
Consumer insights & trends analysis Manufacturing support
Strategic positioning Product certification
Product (including technology) validation Manufacturing tools contracting
Product definition & solution architecture (plastics, metal, composite etc.)
Roadmap planning Manufacturing & integration liaison


ABOUT NEKUDA
PRODUCT INNOVATION ON A GLOBAL SCALE


ABOUT NEKUDA
GLOBAL SCALE CLIENTS & PARTNERS


ABOUT NEKUDA
FIELDS OF EXPERTISE

Consumer Electronics (CE) HMD Medical & Aesthetic

User Experience (UX) Water Appliances DIY & Professional

Safety & security Consumer Products Sustainable


RECENT WORK


IM500 for ALTEC LANSING
Design & development of Altec’s portable
iPod docking line of products - "In Motion“.
Establishing new category in portable audio.

The dock is a response to versatile use
patterns, balancing style & performance.

Slim and clean design that echoes the iPod
Nano design.

1.2 Million units
2007 No.2 on Apple store


IM600 for ALTEC LANSING
Part of the In Motion product family line, the iM600 is
designed to compliment the iPod line of products.

The iM600 design development leveraged its
predecessor’s platform with higher end features

1.4 Million units
2007/8 Best selling iPod sound system


TCS3200 for TOMMYCA
The TCS is a detachable bike mounted
sound system designed specifically for
the bicycle rider. It provides an
enhanced biking experience by
combining an mp3 player, radio and
lights with a one-click UI.

Simple, honest and rugged design
provides directional high-quality sound
and safe interaction on the go.


SI SERVICE GATEWAY for ALVARION
Wireless WiMax VOIP product line for indoor use.
As member of Alvarion's "Si" commercial WiMAX
products family.

A modular design enabled by a simple “plug & play”
actuation, optimized for use scenario, and indoor
and outdoor installation requirements.

An innovative chimney-chamber based heat
dispensing scheme enables a clean look & feel.

Ot Haitzov design award
Israeli Ministry of Industry, Trade & Labor sustainable
& environment friendly products Design award


NEGEV for QUALCOMM
Innovative key-fob combining functionality of
emergency call center activation & speed-
dialing to three dedicated numbers.

Product design is optimized for emergency use
pattern, with a compact, robust and sleek
look & feel.

Ot Haitzov design award


WASTE MANAGEMENT SOLUTIONS
for VILEDA PROFESSIONAL
rothopro designs, manufactures and markets advanced
waste management solutions for professional users and
B2B enterprises.

Rothopro & Nekuda strategic partnership created an
innovative range of waste bins, defined & designed to
provide improved durability and usability with a premium
look & feel. State-of-the-art metallic IML technology was
developed & implemented on selected bins for indoor use.

The outstanding quality and design were instrumental in
the recent strategic agreement signed between rothopro
and Vileda Professional, to cooperate in creating a ‘robust
solutions provider for the growing needs of environmental
waste management.’


ONE-TOUCH TOOL BOX LINE for STANLEY
Stanley asked Nekuda to help reinvent the icon for its basic toolbox
targeting both professional & DIY (Do It Yourself) market segments.

Our research uncovered that pro users pay attention to their image
while carrying the gear. They articulate a need for frequent access
to tools, followed by a quick & secure carrying.
In the DIY segment we’ve noticed an increase in use by women and
a growing need to store tools in smaller spaces.

Our experience in mass produced Polypropylene products enabled
our multidisciplinary team of designers & engineers to break the
“ box with a lid” paradigm. One-Touch Toolbox is an integrated
continuous form incorporating the auto-latch & storage
compartments features. The iconic toolbox side walls were
designed to function as bumpers & provide structural integrity. The
toolbox received warm reviews for its seamless usability & design.


ELECTRIC VEHICLE CHARGING STATION
for BETTER PLACE
Through a visionary venture, Better Place is enabling
electric vehicle charging infrastructure – a key
component in making the electric vehicle a tangible
reality.

The efficient, safe and refined charge spot solution is
an essential component of the Better Place network,
and as such it transforms the electric vehicle from an
esoteric option to an elegant necessity.

Strategic planning & product design engineering: Nekuda DM
ID : NewDealDesign LLC


EMATRIX for Syneron LTD.
Clinical desktop appliance for skin rejuvenation.

Professional, approachable design optimized for high-
end dermatologists’ clinics.

The light weight, cost effective product configuration
fits in the clinic environment and supports use
scenarios & environmental requirements .

Israeli Ministry of Industry, Trade & Labor
Equipment products design award


RESP@RATE for INTERCURE LTD.
A new type of device that lowers blood pressure
by guided and monitored breathing regulation
exercises.


STOP & POSE for ULTRAGEN
Personal anti-aging skin care technology product line.

STOP for the face and POSE for the body.

A gender neutral design inspired by premium jewelry.
Stop & Pose bring professional skin care treatment
into the home in a handheld, personal form factor.


AIRGENT for PerFaction
Airgent is a professional esthetics
applicator designed to restore and
rejuvenate skin volume – resulting in a
fresh, revitalized complexion.

A minimally-invasive platform offering a
unique combination of both immediate
and long-term skin remodeling.


REGEN & APOLLO for POLLOGEN
High-end aesthetic medical device for
cellulite reduction and skin tightening.

Designed to fit with professional clinic’s
environment requirements supporting a
wide variety of treatments.


TARGO for ELBIT SYSTEMS
Targo helmet-mounted avionics (HMA)
provides real time information on-site,
to high-performing civilian , police &
emergency pilots.

The design balances high technology,
precision & heritage.


FAMILY for STRAUSS WATER (TAMI 4)
Family is an advanced water- cooling/heating &
filtration system that has become a break out
success establishing a new category.

Tami bar Family was designed specifically for
home and small business.
TAMI4 HOLDS APPROXIMATELY
90% OF THE WATER PURIFIER
MARKET.

Strategic planning & product design engineering:Nekuda DM


PRIMO for STRAUSS WATER (TAMI 4)
Next generation, high performing Tami bar.
Primo is an advanced kitchen appliance assigned to
purify and serve water for home & small business.

Strategic planning & product design engineering:Nekuda DM


Passion. The rest will follow.


Nekuda DM
T +972 3 5163733
F +972 3 5163713
contact@nekudadm.com
73 Ha’yarkon st. Tel Aviv Israel 63432


Nekuda DM 2011

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