Nested Content Strategy: adding layers to rally content teams
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The document discusses using a "nested content strategy" approach to build consistency across communication channels. It involves creating layered content structures like nested dolls that fit within each other. The outer layer identifies core values and priorities, while inner layers specify how stories are told and messages reinforced. This provides flexibility while keeping audiences central. The approach was applied by identifying university priorities, storytelling categories, and editorial themes to focus content. It improved quality over quantity and showed the value of social media distribution. Adapting this model for other strategies and getting cross-team buy-in are also discussed.
Nested Content Strategy: adding layers to rally content teams
- 10. Key characteristics • Nesting dolls are similar, but not exact copies – They fit into and compliment one another but can have unique distinctions. • Nesting dolls get smaller and more narrow – Just like a content strategy, the further you go narrower and more intricate they become. Source: http://review.content-science.com/2015/10/stuck-on-creating-a-single-content-strategy-take-a-cue-from-nesting-dolls/ @amygracewells #heweb16