Confab Higher Ed: Nested Content Strategy

This document discusses using a "nested content strategy" approach to align content teams around common goals. The nested approach involves creating concentric "layers" or levels of content, from broad core values and priorities on the outside to more specific editorial themes and content categories inward. This mirrors the Russian nesting doll concept. The document advocates discussing key organizational priorities, storytelling approaches, and message reinforcement techniques to develop these nested content layers. It also shares results of increased long-form content and multi-channel distribution when this approach was implemented at a university.