netCORE's Webinar - Live content in email
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The email marketing webinar, hosted by Atul Shinde, focuses on innovative strategies including countdown timers, social media integration, and video content in emails to enhance customer engagement and drive conversions. Atul's expertise in email marketing is shared through practical examples and real-time applications. Key takeaways highlight the importance of urgency, personalization, and interactive elements in email campaigns.
netCORE's Webinar - Live content in email
- 1. content in email { } EMAIL MARKETING WEBINAR Friday 24 April 2015
- 2. Atul, an Email Marketing Consultant at netCORE, brings 4 years of experience in online marketing, managing Email and Cross-channel programs for some of the top retail customers. From strategic planning to implementation, Atul has led clients to successfully meet aggressive revenue and performance goals through his expertise in Email. Spends his free time watching Sci-fi & Horror Movies & travelling to unexplored destinations. Meet the Presenter Atul Shinde Email Marketing Consultant
- 3. Post your questions on #LiveContentInEmail We'll take up after the Webinar
- 4. Real time counter Animated gif
- 6. Talk in real time Countdown Timer in Email
- 9. THE TIME GAME---------------- Countdown Timer Excellent tool for moving people from unawareness & disinterest to preparedness & action
- 10. Influencing customer action using Countdown Timer
- 11. Influencing customer action using Countdown Timer Time bound Deals Impromptu Purchase Servicing and Warranty nearing Expiry Product Replenishment Events Announcement Season Timeout Policy Renewal Vacation
- 14. Deal ends in Captures attention Travel Some examples..
- 15. Let’s see a live example..
- 16. Please SMS LIVETICKER <Your Email ID> TO 99020 99020 Let’s see a live example..
- 17. Making email social Live Social Feeds in email
- 18. Follow me on @atul_shinde27 Post your questions on #LiveContentInEmail Stay tuned on @netcoresolution Let’s get Social
- 19. Driving discussions on social media Contest Participation Important Announcements Enhancing Brand Awareness Driving Curiosity Influencing customer action using Social Feeds in email
- 20. Real time Twitter feeds How Live Twitter feeds looks in email..
- 21. 3 Latest Instagram feeds How Live Instagram feeds looks in email..
- 22. Please SMS TWITTERFEED <Your Email ID> TO 99020 99020 Let’s see a Live example..
- 23. ‘Watch’ emails Video in Email
- 24. Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign ~ Key takeaway ~ If you're not using video marketing, you're losing customers to those who do DigitalSherpa
- 25. Please SMS VIDEOEMAIL <Your Email ID> TO 99020 99020 Let’s see a Live example..
- 26. Draws immediate attention Saves Time Enhances Virality Positive Response Increases Shareability Benefits of Video in Email
- 27. Be in the Now Real time Personalization
- 28. Let’s see some examples..
- 29. Sizes remaining for the particular shoe Let’s see some examples..
- 30. Real time offers which is promoted on website Let’s see some examples..
- 31. Let’s see some examples.. Safe driving tips shared based on location and current weather
- 32. Let’s see some examples.. Live seat availability
- 33. Innovatively integrating all solutions we discussed.. Live Ticker Video in email Live Twitter feeds
- 34. Make Calls from Email Click-to-Call feature
- 35. Email has always been strong in the Upper funnel - Engagement, awareness, creating moments Emails will focus more on lower funnel conversion oriented goals with Click to Call embedded within email
- 36. Let’s see an example..
- 37. BFSI Instant connect to Financial Advisor
- 38. Contact your financial advisor Financial Advisor Customer Call Patching Customer satisfaction Brand recognition Call patching How it works
- 39. 50% of Inbound callers are 10 times more likely to make a purchase than leads that simply clicked a link. BIA Kelsey study Why bother
- 40. you take back home Ideas 1. Talk in real time with Countdown timer (Ticker) in email 2. Make your emails Social with live Twitter feed integration 3. Add videos in email to make them interesting 4. Be in the now with real time personalization 5. Focus on conversions with Click to Call feature embedded in emails
- 41. CORPORATE OFFICE 8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai - 13 Email: sales@netcore.in Phone: +91 22 6178 2222| Missed Call: 022 6155 0888 BRANCHES New Delhi | Chennai | Bengaluru | Hyderabad | Gandhinagar | Pune Thank You For participating in our webinar Session open for questions
Editor's Notes
- #8: Having a limited amount of time to do something forces us to take action.
- #9: Having a limited amount of time to do something forces us to take action.
- #10: Having a limited amount of time to do something forces us to take action.
- #18: a study from The Relevancy Group highlighting what consumers don’t like about mobile email
- #24: a study from The Relevancy Group highlighting what consumers don’t like about mobile email
- #28: a study from The Relevancy Group highlighting what consumers don’t like about mobile email
- #40: http://searchengineland.com/marketers-spent-4-billion-click-call-advertising-2014-report-214232
- #41: a study from The Relevancy Group highlighting what consumers don’t like about mobile email