Netflix Presentation Final

Netflix began in 1997 as a DVD rental service and has since expanded into video streaming. It has over 10 million subscribers and aims to provide the best online rental movie experience. Netflix uses data mining and customer analysis to personalize recommendations and matches. Technological tools like streaming devices and strategic partnerships help Netflix achieve its goals of leadership in the industry through an aligned IT and business strategy. While Netflix has strong brand recognition and market share, it faces threats from competition and potential substitutes like streaming services.