NetPlus SM Tip Sheet
- 1. Social Media Tip Sheet January 2010 Available Online ‐ Visit http://bit.ly/foewsm to download this document. Learn: (some blogs, columns, books and other places to gain understanding and get you started) Books Blogs Columns Groundswell: Charlene Li and Mashable: ClickZ : Dave Evans on SM Marketing Josh Bernoff http://www.mashable.com http://www.clickz.com/experts/brand/social‐ media‐marketing Trust Agents: Chris Brogan Chris Brogan: MediaPost: SM Insider David Berkowitz http://www.chrisbrogan.com http://www.mediapost.com/publications/?fa=Ar chives.showArchive&author=443 Six Pixels of Separation: Mitch Web Strategy by Jeremiah Adweek: Benjamin Palmer Joel Owyang: http://web‐ http://www.adweek.com/aw/community/colum strategist.com/blog ns/benjamin‐palmer/index.jsp The New Community Rules: PR 2.0 : Examiner: Ellie Behling Tamar Weinberg http://www.briansolis.com http://www.examiner.com/x‐13525‐Social‐ Media‐Examiner The Social Media Marketing Seth's Blog: Article: Debunking Six Social Media Myths: Book: Dan Zarrella http://sethgodin.typepad.com http://is.gd/6kYgW Twitterville: Shel Israel Jaffe Juice: Article: Top 10 most memorable social media http://www.jaffejuice.com moments of 2009: http://is.gd/6kWS9 Others: Cluetrain Manifesto, Being Peter Kim: Article: 10 Web trends to watch in 2010: Naked Conversations, Social http://beingpeterkim.com http://is.gd/6kWZP Media Marketing: An Hour a Day, The Twitter Book Experiment: Popular social media tools and networks for business, fun, connecting, etc… though all can be leveraged for business by reaching consumers. LinkedIn Foursquare Facebook Ning Loopt Twitter YouTube Last.fm Friendster Flickr Yammer Wikipedia Tumblr TripIt Blip.fm Experience: (top conferences, trade shows and other places to go and learn firsthand) SM Specific Local Organizations & Events General Digital Conferences SXSW PhIMA Ad:tech Social Media Conference Philly Ad Club Search Engine Strategies UGCX (User Generated Content) Philly Social Media Club OMMA Blog World & New Media Expo PANMA Web 2.0 Expo Media Convergence Forum AMA Philly Online Marketing Summit ©2010 NetPlus Marketing, Inc. All Rights Reserved. RN@netplusmarketing.com 610‐897‐2382
- 2. Connect: (active brands and SM experts to follow or friend/fan) Twitter Facebook Experts @SouthwestAir facebook.com/CocaCola Brian Solis ‐ @briansolis @ComcastCares facebook.com/DebShops Chris Brogan ‐ @chrisbrogan @Wachovia facebook.com/RalphLauren Robert Scoble ‐ @scobleizer @Zappos facebook.com/BlackBerry Guy Kawasaki ‐ @guykawasaki @WholeFoods facebook.com/DunkinDonuts Shel Israel ‐ @shelisrael @Ford facebook.com/PapaJohns Twitter Tips ‐ @twitter_tips @TwelpForce, @BestBuy facebook.com/HM Mashable ‐ @mashable Get Started: Personal Roadmap for a Social Media newbie: • Learn and listen first. Lurk in SM to get a feel for things. Start small and personal. Get comfortable in a few top level applications (LinkedIn, Facebook, Twitter). Begin by connecting with your friends and colleagues. • Make sure you understand your own objectives and the time you are willing to commit. If this is a business endeavor make sure you have a strong and complete understanding of the efforts already in place and any guidelines or parameters set by your company. • Integrate your SM contact points into your email signature, website, business cards and other connection points. • Pick a topic where you can offer valuable insights and start to give, give, give. Nurture the relationships that come about and don’t forget to be yourself and be transparent. • Think broadly about online – synergy is important. Include mobile, video, out of home and other digital options in your planning. Further Reading & Resources: • Get Started with Social Media (Inc.com) • Get Started with Social Media (Dave Evans, ClickZ.com) • Social Media Revolution (YouTube.com) • 5 Starter Moves (Chris Brogan, ChrisBrogan.com) • 100 Personal Branding Tactics Using Social Media (Chris Brogan, ChrisBrogan.com) • The 10‐Minute Daily Guide to Building Your Social Media Profile (Ben Yoskovitz, Instigator Blog) • The Essential Guide to Social Media – A Free eBook (Brian Solis, PR 2.0) • Tweeting for Companies 101 (Tara Hunt, HorsePigCow) • Social Media for Business: The Dos & Don’ts of Sharing (Sarah Evans, Mashable) • 100+ Smart Ways to Use LinkedIn (Linked Intelligence) ©2010 NetPlus Marketing, Inc. All Rights Reserved. RN@netplusmarketing.com 610‐897‐2382