Generating Buzz Online - Claire Baumann, UN Foundation
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The document outlines strategies for engaging and building an audience for global issues related to the UN's Sustainable Development Goals through digital communication and collaboration with various networks. It highlights initiatives such as training journalists, partnering with media outlets, and creating a large digital community called Global Daily, which effectively informs the public on global development topics. The campaign's success is measured by increased public conversation and engagement, particularly among young professionals globally.
Generating Buzz Online - Claire Baumann, UN Foundation
- 2. How to engage and build an audience with limited resources
- 3. Link the UN’s work with others around the world, mobilizing organizations to help the UN tackle global issues Our networks and networks of networks: • UN Foundation Campaigns and Initiatives (Girl Up, Shot@Life, Nothing But Nets, Global Alliance for Clean Cookstoves) • +SocialGood Advisors and Connectors • NGO networks (Action/2015 coalition partners, Earth To Paris partners) • UN Foundation Influencers • Communications Corps What We Do
- 4. Our Challenge: How do we engage people around complex policies that impact their lives?
- 5. The Sustainable Development Goals A 17-point plan to end poverty, tackle climate change, and fight injustice and inequalities #GlobalGoals
- 6. • Goal: • Improve and escalate coverage of the Global Goals and global development issues • Theory: • With more coverage, UN global policies have a greater chance to be realized, thus improving the lives of millions • Actions: • Trained more than 500 journalists and spokespeople in more than 30 countries • Partnered with more than 25 prominent media outlets • Launched Global Daily, a digital news aggregator and social media community Our Global Communications Campaign @GlobalDaily
- 8. Who We’re Reaching The Next Generation of Digitally Engaged Influencers Young professionals, ages 25-34, are the leading group of viewers, representing countries from every continent Reaching nearly every country across the globe. Top five: US, UK, Kenya, Philippines, Netherlands During the UN General Assembly week, more than 100,000 people visited Global Daily, making it the largest news aggregator on the global goals and a trusted source for information on global development
- 9. External evaluation and research shows the public conversation on global development issues has increased exponentially since we started our Global Communications Campaign in 2015 Impact
- 10. Daniel: please insert picture or graphic please Created moments through Twitter Chats and editorial campaigns to convene our networks and lead on key issues Employed networks and networks of networks to support our content and digital activations Strategic use of resources for syndication Emerged as neutral space for global development and businesses to post op-eds for our niche audience How Global Daily Broke Through the Noise
- 11. Additional Campaigns Built Through Networks
- 12. #ShareGood: In Partnership with Kenneth Cole
- 13. #EarthToParis: A Climate Movement
- 14. Takeaways Get ahead of a big event by creating a moment where you are the convener Employ networks and networks of networks to break through the noise Build out lead time to promote your campaign Syndicate content that is doing well organically Keep your Starbucks card handy to build your personal networks