Nettl Partner guide:: Do more web
- 1. DELIGHTFUL TOWN PARTNERin your EXCLUSIVE An invitation to be our
- 3. DO MORE THINGS WEB Nettl is a bolt-on formula for established design & print businesses. It’s an end-to-end solution which helps you do more things web, for more of your clients, in a streamlined manner. Nettl simplifies the world of web. It’s a toolkit of software, technical support, training, marketing, back office systems and a robust supply chain. It’s a brand to position our partners as the go-to place for local business. Nettl allows you to focus on selling, whilst making the most of your internal graphic design resource. It’s a smarter way of working. 3
- 5. We’ve designed Nettl to address the new cross-media things your clients now want. Times change. The way businesses promote themselves has changed. It’s a familiar story. Printers and designers we’ve spoken to tell us they feel if they don’t offer web services they risk losing the client – to someone who offers both web and print. To offer web is just the start though. Delivering projects in a streamlined, profitable way, is the path to growth. This is the Nettl way. Today, if you’re a graphic professional, you must have web in your armoury. That’s why back in 2014 we converted all printing.com studios we owned to pilot the Nettl formula. We developed marketing to help them win new clients, cloud based tools to help manage the projects, Geeks to support the technical elements, and software to help them deliver beautiful websites and web shops. Since then we’ve partnered with graphic designers, print studios, sign companies and web designers to bolt-on the Nettl formula. The Nettl toolkit has helped these businesses to add an average of 6 projects per month, within the first 6 months. THE JOURNEY 5
- 6. Pilot studios open the number of training hours for a graphic designer to turn a Photoshop skill set into web design with the Nettl system 4 typical order value for ecommerce Click & Collect web shop 30%of revenue derived from ecommerce projects the number of sold/ delivered web projects in one quarter for a leading Nettl studio 22 80independent businesses added the Nettl formula since Sept 2014 statistics average realised revenue generation per hour for Nettl projects the average order value for a Nettl site £1,500 £99 the highest value Nettl project delivered to date £8,500 Nettl saves a minimum of 30 minutes of install admin per site 6 projects on average per month £4,000 time it takes to generate client proposal using Nettl system 15 minutes €1,875 €5,000 €10,625 €125 6
- 7. “I already offer web, but I want to do more.” “I know I need to start, but I don’t know how.” “I don’t find design for web as simple as design for print.” “I think web involves too much faff and takes too much time.” “I subcontract the work to a local techie but I’m mindful this isn’t a scalable, long term solution.” “My web projects don’t hang well together from proposal to project, to the delivery.” “Higher value projects like click and collect are proving a challenge.” “I don’t have time to create my own marketing.” “I want to grow but don’t know how.” “I worry about the risks of loss of staff.” “As an independent business, I don’t have the credibility to win the web work I want.” “Projects are taking longer than I’m getting paid for.” “I can’t distill projects down to my more junior staff.” “Invoicing and admin are a burden to my time.” SOME THINGS WE’VE HEARD “I need more support to do web.” 7
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- 9. Become a Nettl partner and join the largest network of web studios in the UK & Ireland. Feel confident about selling and delivering projects in a more streamlined and profitable way. Use our brochures, marketing and brand to help reach out to your existing clients and win new ones. Get access to a dedicated Partner Development Manager and the Nettl ‘Geeks’ to help support you to do more things web, with more certainty. Attend classroom and ongoing on-site training for your team. Get them using Brambl, Wordpress and WooCommerce. We’ll show them how to configure domains, setup SSL certificates, install and launch websites with one click from within the Nettl system. Along the way, they’ll learn how to make accurate pricing judgments and present beautiful proposals efficiently. All this means you get paid for more of the time spent on projects. Especially if you use our automated invoicing, subscription and payment systems – saving you valuable time on admin. Start building a more consultative relationship with your clients. Do more web with Nettl. GROW WITH NETTL 9
- 10. RESPONSIVE like a There's NO PLACE HOME PAGE (not) Judy Garland, The Wizard of Oz
- 11. More web pages are now accessed using smartphones and tablets than conventional desktop computers. This means businesses need responsive websites that adapt and reflow to suit the device they are being viewed on. The majority of websites are still not responsive. That means they’re clumsy to navigate and visitors may not find what they’re looking for. They could abandon their journey altogether. That’s an opportunity for Nettl partners. To market Nettl :one websites, bring in new clients, leverage growth in spend from existing contacts and produce websites which work well across mobile, tablet and desktop devices. As a partner, Nettl gives you the back office tools to simplify website creation and allow you to pitch Nettl :one sites a level above the DIY market place. Across the network, partners typically sell Nettl :one sites from £299 / €349 to £3,000+ / €3,600+ DELIVER BEAUTIFUL RESPONSIVE WEBSITES :one 11
- 13. Nettl :connect targets projects which need interactive elements like bookings or appointments. Using a Nettl :one site as the foundation, add relevant plugins and widgets to help your clients do the things they want online. Most businesses want to interact with their clients online in some way or other. Whether it’s bookings, reservations, live chats or questionnaires. The business aim is to make a process more efficient, their website more interactive, and to make their visitors feel more connected. Historically, these websites have been for larger businesses. Why? Because developing the systems that achieve these goals required a big budget. Nettl :connect is positioned to provide these ‘big business’ solutions to your ‘small business’ clients using proven paths. Our Nettl Geeks test and trial available solutions, then recommend them to the network. The Geeks create the ‘fast path’ – step by step guides to support you and help in the delivery of the project. It’s a more efficient way of working and allows the Nettl partners to deliver a solution more cost effectively and generate greater revenue. Nettl :connect projects completed so far across the existing network range from £999 / €1,200 to £5,000+ / €6,000+ ADD INTERACTIVE ELEMENTS FORYOUR CLIENTS :connect 13
- 14. NO MOON SALES STATION That’s it’s an AMAZING (not) Obi-Wan Kenobi, Star Wars: Episode IV - A New Hope
- 15. Every year more stuff is bought online than the previous year. The march of ecommerce and mcommerce is relentless. Of course, big businesses are already selling online. Every few months they’re making the headlines with new records being set. But local smaller businesses want to sell their products – and take payment – online too. Nettl :commerce enables our partners to build and launch web shops for local businesses who want to sell online. In the old days you’d need to custom build an ecommerce experience from scratch. That was costly, time consuming and required a specific skill set. Most Nettl clients prefer to start from a proven platform. Nettl’s back office simplifies the installation, administration and deployment of some of the leading ecommerce platforms. These are proven paths and will get your clients trading online in a fraction of the time, for a fraction of the cost. Nettl Geeks help drive your project forward efficiently with Fast Paths and technical support. Existing partners have been able to generate Nettl :commerce projects ranging from £1,999 / €2,499 to £7,000+ / €8,500+ HELP YOUR CLIENTS SELL ONLINE :commerce 15
- 17. Customers increasingly want to know an item is in stock before leaving home. They also want to know they’re getting a good price. This explains the explosion in Click & Collect services. Across all major retailers, over half are already offering Click & Collect, with many more planning to add it this year. For retailers, it makes perfect sense. According to Internet Retailing magazine, more than 60% of Click & Collect shoppers go on to purchase further products during item collection. Nettl :click&collect is a powerful web shop solution which works seamlessly with your client’s real shop. Nettl helps you offer attractive ‘big retailer’ projects to your SME clients. At the heart of Click & Collect is a stock synchronisation system. Our central Geeks have laid down the stepping-stones to allow our partners to provide complex, high specification EPOS integrations to their retailer clients. The power of the Nettl network allows you to benefit from these ‘high capital investment solutions’ in the day to day running of your studio, and Nettl partners can offer their client relevant hardware deals from our international Epos partners. Think about it – the web shop needs to know in-store stock level, otherwise customers are going to be let down. Nettl have built complex EPOS Integrations with EPOS Now, the UK’s largest EPOS provider and Sunday Times Fast Track business. We’ve also integrated with leading multi-site EPOS developer Datasym. EPOS integrations typically go from £1,999 / €2,499 to £10,000+ / €12,000+ CLICK & COLLECT & EPOS INTEGRATION 17
- 19. AMILLION PRINTING PRICES BUILT-IN As a Nettl partner take advantage of thousands of print, display and promotional products all at trade prices – directly from printing.com. We seamlessly plug you into our state-of-the-art production hub via ‘w3p Flyerlink’, our proprietary software system. Buy at our competitive trade prices and have the option to choose your sales margins. The latest print buying technology is at your fingertips. Easily build and maintain web-to-print systems to manage clients’ print buying requirements. Build editable templates directly from Adobe InDesign to let clients edit online. If you’re already outsourcing print, remove the admin. We reward our partners with up to 3% cashback on their print spend. Banners Booklets Brochures Business Cards Compliment Slips Cut-out Cards Envelopes Exhibitions Fabric Stands Flyers Folded Leaflets Folded Flyers Folders Greeting Cards Laser Price Lists Leaflets Letterheads Posters Scratch Cards Stationery Stickers Wallplanners 19
- 21. W3P FLYERLINK Nettl’s proprietary management system that helps partners manage their workflow, customer data and more efficiently run their business. w3p Flyerlink connects all the elements. PROPOSALS Create detailed proposals, eliminating ambiguity and give clients confidence – the catalyst to winning more projects. Drag ‘n’ drop pre-written sections and edit to suit. PROJECT A management tool that defines project steps and links your team, project and client together. For a more streamlined and visible project road map. AUTOMATED BILLINGS Create subscriptions and automated billing to suit each project and hosting package. Integrated with w3pay to automatically take payment to save time. FAST PATHS Easy to digest ‘how to guides’ from how to install a plug-in to integrating an EPOS till into an ecommerce website and everything in between. These simple and clear step by step guides reduces the time Nettl partners invest in working out how to do things. W3PCLOUD Robust and integrated cloud-based hosting powered by AWS allows partners to simply deploy projects into a live hosting environment. CLEVER SYSTEMS TO HELP YOU RUN YOUR BUSINESS 21
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- 23. ONE CLICK INSTALLOF POPULAR PLATFORMS A web design tool which helps graphic designers build beautiful websites. Brambl sites work great on mobiles and look fantastic on computers. If you can use Photoshop, you can learn Brambl in just a few hours. Everything is drag and drop, so no coding skills are required. Harness the power of the world’s most popular and flexible web platform – right from within Nettl systems. Fast and simple installs, a range of developer plugins, and 1 click integrated hosting at your fingertips. Nettl makes the complex world of Wordpress simpler. The most popular ecommerce platform on the web today. Nettl are ‘Gold WooExpert’ accredited and developer licence holders for many popular extensions, plugins and payment gateways. Nettl allows you to help your clients sell online. Self Install If you’re already building sites, but using a different method, no problem. Nettl systems makes installing and deploying simple. Link your self install site into Nettl’s proprietary systems to take advantage of the full project management, Geek and billing tools. A powerful and comprehensive online shopping engine for use in high volume, high value web shop projects. All housed and deployed from the familiar surroundings of the Nettl system. 23
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- 25. Winning new business, managing client projects and directing creative elements – that’s the day-to-day of Nettl. To keep your investment down and overheads low, Nettl partners start out small – most likely just you and your graphic designer. Nettl Geeks provide top level technical support to augment Nettl partners’ businesses. The Geeks help Nettl partners in a number of ways. Geeks lay down the Fast Paths, establishing simple ways to deliver clever Nettl :connect and Nettl :commerce projects. That means your business can add more value and generate more revenue. Nettl Geeks help with parts of client projects beyond your in-house teams skill set or know how. Of course, being able to offer more complex solutions than you can do in-house means greater scope to generate increased sales. If you’d like to use a Nettl Geek for a specific aspect of a client project, we’ll agree a predetermined rate at the outset. This charge can be passed onto the client. As a Nettl partner you’ll also access our ‘Geek Channel’ – a dedicated discussion tool specifically built for helping out with support queries. These could be as simple as fiddling with CSS, through to complex integration questions. The Nettl community can help with the best course of action or point to solutions we’ve already documented. NETTL GEEKS AREYOUR SECRET WEAPON 25
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- 27. Nettl have training centres in London, Birmingham, Manchester and Dublin. Becoming a Nettl partner will involve progressive classroom training. These start with the basics and become more advanced as your skills are enhanced. Training covers technology, sales, marketing and operational practices. These are supported by regular webinars and you’ll be assigned a dedicated mentor for ongoing assistance. You’ll learn all the operational practices, including important sales and marketing functions. As a partner, first and foremost your role is to go out and secure new business and understanding the essential technology is part and parcel of doing it well and doing it efficiently. The web changes fast. This means that ongoing training is a must. Online training surgeries are an important part of Nettl life. Nettl support is provided by an experienced Partner Development Manager. They will be someone who has run and managed a studio and have augmented their skills with all things web. TRAINING TO START AND KEEP GROWING 27
- 29. How we start conversations with prospective clients is at the forefront of Nettl marketing. The right mix of offline and online collateral to help you sell. Designed to get the introduction and help you make the sale. Offline elements include general and sector-specific material, which help you introduce the Nettl brand and your studio to local businesses. Our network of Nettl’s mean we can pick out specific vertical markets like restaurants, cafés and hairdressers and produce sector-specific communication that precisely addresses the needs of that industry. Local online collateral backs this up with general and sector-specific email content that enables the Nettl partners to precisely address the needs of prospective clients. That’s how we start a conversation with our prospective clients and that’s how we introduce them to the world of Nettl. ONLINE AND OFFLINE MARKETING TO HELP YOU SELL 29
- 31. Nettl partners can become Google AdWords certified agencies. These score highly in best practice, have access to insights, support, training opportunities and events. Once you’ve made the sale using Nettl marketing collateral and built the project using Nettl systems, what next? Helping your clients market their website and their business is a vital part of the process. Both online and offline play a part in the overall marketing mix. Increasingly for transactional websites, Google Adwords campaigns may be required to push traffic. Nettl is a Google Partner. A Nettl partner which meets the Google requirements for Partner status will earn the Google Partner badge and be allowed to promote itself as a “Google Partner.” That means we can display the badge on Nettl marketing and be listed on the Google:Partner profile page. In partnership with Google we help our partners become proficient in dealing with and selling Adwords Pay-Per-Click (PPC) campaigns to clients. Google have many levels and types of accreditations. In association with Google, we will work with you to progress as far as you’d like to. Be part of a trusted community. BECOME AGOOGLE PARTNER 31
- 33. Nettl is confident, smart and quirky. Clients love the brand. Use Nettl branding as much or as little as you’d like. Since Nettl is a bolt-on formula, you can keep your existing brand. The minimum we recommend is to display one of the provided Nettl Partner signs on your premises. If you’d like to operate the Nettl brand alongside your existing identity and branding, we advocate using an incorporating logo (brand guidelines and editable options provided) to show the association between our two businesses. This allows the greatest flexibility. Some Nettl partners may wish to fully adopt the brand. A complete shopping list of fit-out items along with comprehensive brand guidelines allows you to give your studio a unique touch and feel. We also recommend the Nettl partners identify as much as possible with their location or nearest town by using the ‘Nettl of Location’ logo. USING THE NETTL BRAND 33
- 35. NETTL IS EXCLUSIVE Each Nettl is granted an area of exclusivity, giving partners the peace of mind that they are the only Nettl in their town, postcode or dedicated area on a map. The size of the area of exclusivity is determined by a number of factors. Larger areas can be discussed/negotiated. Your exclusive territory, does not restrict where you can market or deal with clients. 35
- 37. As an established business owner, you already know what you get out is proportional to what you put in. Nettl simplifies, speeds up, enhances functionality and provides efficiency but it still needs your hard work and endeavour. Results to date show that an established local business adding Nettl can generate an additional £6,500 / €8,000 per month within six months with Nettl studios delivering circa 5-8 projects in a monthly period. The chart below shows the number, type and value of Nettl projects delivered in the first 6 months by the pilot Nettl studio: WHAT’STHE POTENTIAL OF NETTL? BROCHURE £2,500+ / €3,000+ £1,500 / €1,800 £1,000 / €1,200 £500 / €600 £0 / €0 BOOKING APP ECOMMERCE 10 23 5 1 1 1 3 4 37
- 39. NETTL ACADEMY We invest in new talent. The Nettl :academy provides classroom and on-the-job training for design graduates looking to improve their employability and learn new skills. Our partners are always on the look out for talented design graduates to be part of the Nettl growth. The inconvenient truth is that there are just more design graduates than there are job opportunities. We want to help design graduates learn new skills and gain commercial experience. Our aim is to build a talent pool of highly employable web, design and print savvy people so that our Nettl partners have an immediate recruitment platform as they grow. Know someone who should enrol? New cadets can enlist online. Visit www.nettl.com/uk/nettl-academy and complete your enrollment. 39
- 41. NETTL BUSINESS STORE Reboot your gigglemug and moisten your sauce-box. The new flagship Nettl of Birmingham Business Store is a place for businesses to meet, network, drink coffee and get advice on how to promote themselves, online and offline. The 2,500sq ft space is a showcase for display, print and web. Offering meeting booths and rooms for local businesses to use, it’s a hub for the local business community and positions Nettl as a key partner. In the area? Pop in for a coffee and a cake at: 37a Great Charles Street Queensway, Birmingham B3 3JY 41
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- 43. THE PLAN GRAND DEPLOYMENT ROYALTIES Brambl £29 / €39 Wordpress £69 / €89 WooCommerce £99 / €129 Plugins Discounted DEPLOYMENT ROYALTIES Brambl £29 / €39 £0 / €0 Wordpress £69 / €89 £0 / €0 WooCommerce £99 / €129 £0 / €0 Plugins Discounted HOSTING per site per month Brambl £2 / €3 Wordpress £4 / €5 WooCommerce £5 / €7 HOSTING per site per month Brambl £2 / €3 Wordpress £4 / €5 WooCommerce £5 / €7 PACKAGE INCLUDES 1 training place on 4 courses worth £796 / €950 Exclusive geographic territory Rights to the use the Nettl brand Access Nettl’s systems and platforms Access Nettl Geeks Dedicated Partner Development Manager Studio landing page on www.nettl.com Access trade prices direct from printing.com Access w3p Flyerlink Starter marketing pack Google Partner by invitation only PACKAGE INCLUDES 4 training places on 4 courses worth £3,184 / €3,800 Exclusive geographic territory Rights to the use the Nettl brand Access Nettl’s systems and platforms Access Nettl Geeks Dedicated Partner Development Manager Studio landing page on www.nettl.com Access trade prices direct from printing.com Access w3p Flyerlink Starter marketing pack Google Partner assisted SUBSCRIPTION Monthly fee £399 / €499 Initial fee £3,995 / €4,995 Term 3 years with 12 month break option SUBSCRIPTION Monthly fee £999 / €1,299 Initial fee £4,995 / €5,995 Term 3 years with 12 month break option 43
- 45. THE NEXT STEPS Ready to grasp the Nettl? Want to do more things web? Would you like to find out more about how Nettl can help you on that journey? Then we invite you to visit your local Nettl or meet with one of our Directors to discuss how the Nettl opportunity could benefit your business. Let’s meet up: Let’s talk. We can demo the Nettl systems by webinar or meet you in person. Arrange a meeting or webinar: For UK Enquiries call: 0800 211 8060 For ROI Enquiries call: 01 405 4775 Alternatively email: partner@nettl.com
- 47. “Colourbox was already fifty-fifty web and print, we added Nettl because we wanted a more efficient way to do entry-level websites.” Daryl Edgecombe, Partner, Colourbox Design, Swansea “We added Nettl to bring the calibre of our online solutions in line with our design for print.” Richard Morris, Partner, Artichoke Design, Jewellery Quarter Birmingham “Absolute Creative was already an award winning web agency, we added Nettl because we wanted to do more high-end EPOS type integrations.” Chris Nyland, Absolute Creative, Gloucester “As a printing.com studio we were 100% design for print. Nettl provided the quantum leap enabling us to do web and ecommerce to the same level as our print.” Ashley Scott, Owner, printing.com, Exeter
- 48. Nettl is operated by Nettl UK Ltd, a division of Grafenia plc All prices exclude VAT and are subject to contract. Third Avenue, The Village, Trafford Park, Manchester M17 1FG tel: 0800 211 8060 (UK) | 01 405 4775 (ROI) | email: partner@nettl.com www.nettl.com