Networked Nonprofit
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This document summarizes key points from a presentation on networked nonprofits and social media. It discusses how networked nonprofits use social media to engage stakeholders, improve programs, and communicate in a two-way dialogue. It also addresses challenges like dealing with negative comments and information overload. The presentation provides examples of how nonprofits can develop social media policies and strategies to scale social media use internally through staff integration, volunteers, or external "free agents". It emphasizes the importance of transparency, learning from mistakes, and building networks and communities through social media.
Networked Nonprofit
- 1. Networked Nonprofits: Leading the Charge for Social Change from Inside Out Beth Kanter, Co‐Author, The Networked Nonprofit
- 18. The Networked Nonprofit BE DO Understand Networks Work with Free Agents Create Social Culture Work with Crowds Listen, Engage, and Build Learning Loops Relationships Trust Through Friending or Funding Transparency Simplicity Govern through Networks
- 22. The Rule Book: Social Media Policy • Encouragement and support • Best practices • Tone • Why policy is needed • Expertise • Cases when it will be used, • Respect distributed • Quality • Oversight, notifications, and legal implications • Additional resources • Training • Guidelines • Operational Guidelines • Identity and transparency • Escalation • Responsibility • Confidentiality • Policy examples available at • Judgment and common wiki.altimetergroup.com sense
- 24. Participation Guidelines for Everyone http://www.bethkanter.org/trust‐control/
- 27. Facebook Specific: Community Guidelines “Girl Scouts of the USA welcomes interaction, discussion, commentary, questions and criticism but ask that comments are kept relevant and respectful. GSUSA reserves the right to remove comments or ban anyone who violates these guidelines. Personal attacks, inappropriate language, spamming and excessive posting will not be tolerated.”
- 29. Detroit Symphony Strike: October, 2010 Management Musicians 33% cut 22% cut Social media provided a twist to the ongoing negotiations between musicians and the DSO
- 36. Queen of the Night From The Magic Flute Flickr photo by sugarhiccuphiccup
- 37. Black Swan Queen in Swan Lake Flickr photo: shuri
- 41. Use social media tools to organize, mobilize, raise funds, and communicate with constituents but outside of institutional walls
- 42. Nonprofit Fortress Free Agent
- 43. Global Back Channel: Other Region @uncultured Shawn Ahmed #netnon @amoration @michael_hoffman @keshields @danportnoy
- 49. Ecosystem of Free Agents Mark Horvath ‐ @hardlynormal
- 53. Trust — Transparency — Empathy – Enthusiasm
- 55. You want me to start Tweeting too? From scarcity to abundance …
- 57. Three Models Free Integrated Staff • Intern • Tasks in • Full‐Time • Volunteer Job • Part‐Time • Fans How does your organization implement social media?
- 58. Offline Online
- 59. Make them part of your team Tasks Social Media Overview Account Creation/Customization Social Media Research Template Creation Blog Monitoring Blog Drafts Video Post Facebook Content Answer comments on Facebook Collect measurement data Don’t do this to them ….
- 61. Wendy Harman American Red Cross Create ROI Measurements Develop Internal Education and Training Apply Social Insights to the Strategic Plan Get Buy‐In from Stakeholders Develops Listening and Monitoring Strategy Gets Tools and Technologies in place Facilitate policy and procedures Community manager Two Full‐Time Staff Members
- 63. One Minute of Silence: What does your foundation need to do to increase capacity to do social media? Flickr Photo by John K
- 65. Joyful funerals
- 66. Key Results: • increasing the movement size by increasing membership • garnering attention from all media through creative engagements • getting policies passed • working with aligned partner organizations • increasing capacity Metrics Monday: 30 Minutes
- 69. Handling Mistakes x “MisTweet” – A tweet intended to come from a personal account but sent out on an organizational account by mistake.
- 72. X
- 89. If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.” Inspiration
- 90. Where to focus … CRAWL WALK RUN FLY Communications Social Media Social Media Multiple Channels Strategy Strategy Strategy Reflection/Improvement Culture Change SMART Objectives Engagement Network Building Audience Content Listening Experiments/Pilots
- 91. Listen Promote Participate Publish Build No Engagement Broadcast/Share Low Engagement Content Intensive Network High Engagement 15 min/day + 20 min/day + 30 min/day + 3‐5 hrs/wk + 5‐10 hrs/wk CRAWL WALK RUN FLY Original concept by Beth Kanter – remix by Aliza Sherman
- 92. To be successful, use social media like Kanye West What can we learned about a try and fix approach to social media from Kanye West?
- 93. Source: @clairew
- 94. Source: @clairew
- 95. Source: @clairew
- 96. Source: @clairew