Networked & Noticed: How New Media Has Changed PR
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The document discusses the evolution of public relations (PR) from traditional journalist influence to building emotional connections with customers through transparent and interactive engagement. It emphasizes the importance of participating in social media and listening to audiences to effectively create memorable brands. The author encourages PR professionals to adapt to technological changes and build networks through platforms like LinkedIn and Twitter.
Networked & Noticed: How New Media Has Changed PR
- 2. PR… not quite dead, but evolving
- 5. Today’s PR is about communityPR is no longer primarily about influencing journalists (although they are still part of the equation)You no longer have to wait for them to publish your messages for validationEmotional connections with customers still work bestConnections are just built in more transparent and interactive ways
- 6. Change Your Thinking“Embrace Technological Change”“Go Social to Save Costs”“Will PR agencies be able to develop new techniques of media influence that will aid their clients?”“Fish Where the Fish Are”
- 7. Converse.
- 8. Engage.
- 9. Integrate.
- 10. Build aDefinitive and Memorable BrandBrand Building in today’s world equals connecting with your audience.Talking with not at – join the conversationConsistently, persistentlyAcross topics that matter to themI care about brands that care about meListen to your customers and show them that you are
- 11. Influencers Notice“The agency of the future is a ‘connected’ one I can’t imagine ever advising a client to deal with an advertising, PR, or interactive team that doesn’t get social media. But with the power shifting to the participants, agencies must demonstrate they can participate before they can ever help clients with it” Jeremiah Owyang, Forrester/Web Strategist Blog
- 13. Share What You KnowHow PR People Bloggers Can Tactfully Locate, Pitch Influential
- 15. Network
- 17. Be An Influencer
- 18. Three Easy Ways to Start
- 20. Search by topic
- 21. Network online and face-to-face
- 22. Create a fan page; share links
- 24. Highlight your industry knowledge: PR and otherwise
- 26. “Friend” influencers after meeting them face-to-face
- 27. You’re human – so are your customersNetworking Like Never Before
- 29. Ask
- 30. Answer
- 31. Research
- 33. Identify trends, issues, etc.
- 35. Become a Top Expert
- 36. Connect with others who answer/ask
- 37. Publicly showcase your rolodexLinkedin Answers
- 39. Start by searching key words
- 40. Ex: marathon, PR, healthcare, journalist
- 41. Read user’s streams to determine:
- 42. If they are active
- 43. Value of their content
- 44. Address people in your posts to start relationships
- 45. Be personable but not too personalTrack; Respond
- 46. “Rules”
- 47. Do Be honest, transparent and authentic
- 48. Provide ideas & advice around subjects you are knowledgeable about
- 49. Refer people to additional information
- 50. Use consistent signatures, identity
- 51. Request call to action whenever possibleDon’tAdd “me too” responses
- 52. Be a salesperson or a promoter
- 53. Don’t bash the competition
- 54. Ask to trade linksMore Questions?Learn More in our private Social Media U Workshops!Three levels of engagement to choose from – based onyourknowledge level and business needs20% Discount with Code: DWCEmail: SMU@PerkettPR.comWhat are the best social networks for my business? Should we hire a professional for social media?Can our PR team do this?
- 55. Thank you!Christine PerkettTwitter: @missusPEmail: chris@perkettpr.comPhone: 781.834.5852www.PerkettPR.com