The document discusses using online tools like blogs, social media, videos and images to demonstrate skills to potential employers. It provides examples of people using these tools, such as a baker creating a blog to showcase bakery services, a painter posting before/after photos on a website, and a Zumba instructor sharing instruction videos on YouTube. The document recommends using these tools to connect with others, share expertise, and develop an online professional profile through regularly updated content that can be found easily online. Resources and support for using these tools are available on the provided networking website.