How to Network, Build Relationships & Find a Job on LinkedIn

HOW TO NETWORK,
BUILD RELATIONSHIPS &
FIND A JOB ON LINKEDIN
JEANNETTE PALADINO
WRITER-IN-CHIEF
WRITE SPEAK SELL
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com

WHY LINKEDIN IS ESSENTIAL FOR
COMPANIES AND PROFESSIONALS
LinkedIn is the the most highly regarded social network for
companies and professionals that want to build relationships,
identify prospects and network with peers and industry leaders. But
you’ve got to do it right.
• DO connect with people you know or ask your connections for
introductions to people you want to know.
• DO build relationships.
• DO complete your professional profile.
• DO offer to help other members.
• DON’T use the hard sell.
• DON’T spam members with useless invitations.
• DON’T spam groups with useless information.

YOUR LINKEDIN PROFILE
• “Professional Headline” and “Summary” are critical. Your
Profile communicates your brand.
• Optimize for key words.
• Be searchable.
• Promote your brand.
• ALWAYS use a photo of yourself and not an impersonal
avatar.

PROFESSIONAL HEADLINE
Your “Professional Headline” is most important component
of your Profile. Optimized for key words, it will rank you
higher in searches. Deborah Kaye key words -- Securities,
Broker-Dealer, Banking Compliance Attorney

JEANNETTE PALADINO
RANKED #1 IN SEARCH FOR
BLOGS

YOUR “SUMMARY”
Your Summary is your brand statement and the other
important component of your Profile. It describes -
• What you do and how that distinguishes you from the
competition.
• Career highlights.
• The benefits that will accrue to other members if they
connect with you.
• A brief summary of your relevant experience.

HOW TO MAKE CONNECTIONS
AND BUILD RELATIONSHIPS

HOW TO EXTEND AN INVITATION TO CONNECT
Do NOT use default invitation: “I'd like to add you to my
professional network on LinkedIn.”
Personalize:
Subject line: Your TED talk inspired me to write
Dear Mr. Jones,
Your TED talk reinforced my decision to switch from teaching political
science to a career in journalism. I enjoyed our brief conversation
afterwards. I’m sure that your updates on LinkedIn would be very
helpful as I gather the information I need to make this transition. Would
you be willing to connect with me on LinkedIn? I’d be very grateful and
please don’t hesitate to ask if there is anything I can do to be helpful to
you.
Sincerely,

LINKEDIN LION
LION: LinkedIn Open Networker
Pro: Accepting all invitations, even from people you don’t
know, expands your network.
Con: Gain connections who add no value. Can waste your
time when they ask for introductions. You want visitors who
view your profile to see that you have quality connections.

LINKEDIN GROUPS
• Over 1.8 million Groups to join. Be selective and/or start
your own Group.
• Start and engage in discussions.
• Distribute your blog posts – but be careful not to “spam”
groups and appear to be self-serving. You will be barred.
• Develop relationships off-line.
• Give in order to get.
LinkedIn Groups are at the heart of the LinkedIn experience. They
consist of members with similar interests – functional skills,
industries, alumni of a school, and personal interests.

BLOGGERS HELPING BLOGGERS GROUP
Members are bloggers who comment on each other’s posts,
exchange posts, co-write eBooks, collaborate on business and
build relationships.

TOP CONTRIBUTOR – SOCIAL MEDIA MARKETING
GROUP; AND LINKED: HR RESOURCES GROUPS
Initiating highly-engaging discussions can promote you
to the Top Influencer in a group and gain personal
recognition.

LINKEDIN RECOMMENDATIONS
• Establishes your credentials and authority
• Enables you to be recommend and recommend
other members. Strengthens relationships.

ENDORSEMENTS
Enables you to recommend members for their
expertise. Mutually rewarding but not as powerful as
narrative Recommendations.

COMPANY PAGES – MORGAN, LEWIS
• Aggregates updates of a company’s LinkedIn members.
• You can track official news and network into the company.

LINKEDIN PULSE
• “Your News” See what’s trending based on your
interests and Influencers.
• “Posts.” Can be written by anybody; you can follow.
• Get ideas for updates and Group discussions.

HOW TO FIND A JOB AND
CANDIDATES
ON LINKEDIN

DO A JOB SEARCH
Search for people in companies where you’d like to work
Or, search “Jobs.” LinkedIn has become the “go-to” source for
companies conducting job searches.

CONDUCT A JOB SEARCH
Refine by industry

CONDUCT A JOB SEARCH
Refine by Title, Geography, Company, and network in through
connections in your network

NETWORK WITHIN GROUPS
Cultivate relationships with other members in the LinkedIn Groups
you belong to. Each Group has its own Job board.

JOIN JOB DISCUSSIONS
Group members will post discussions about positions at their
companies or with clients and contacts.

TO SUMMARIZE:
• LinkedIn is used by business professionals more than any
other social network. It is especially relevant in the B2B
space.
• Join Groups to build relationships and leverage your
connections.
• Give to get.
• Be active with updates and useful information.
• Engage in discussions.
• Become a resource for others.
• Find a job and identify candidates for jobs in your company.
Connect with Jeannette >>>>

JEANNETTE PALADINO
Social media writer, blogger and project manager helping
individuals and organizations to build brand awareness, increase
revenues and engage employees as brand advocates on social
media.
• Advises organizations on Linked In strategies
• Writes and optimizes LinkedIn profiles.
• Writes blogs and websites.
Connect with me on LinkedIn.
LinkedIn.com/in/jeannettepaladino

How to Network, Build Relationships & Find a Job on LinkedIn

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