COMM: 202 - Tutorial #2 - T11/T12
- 1. LastModified2017-06-2110:13PMPacificStandardTimePrinted 1 tinyurl.com/202tinder If you haven’t done so already, please enter your emails here:
- 2. LastModified2017-06-2110:13PMPacificStandardTimePrinted 2 COMM 202: Career Fundamentals T11 & T12 with Aaron Cho
- 3. LastModified2017-06-2110:13PMPacificStandardTimePrinted 3 1. A Linkedin Crash Course 2. Leveraging LinkedIn 3. Get to work work work Outline for today
- 4. LastModified2017-06-2110:13PMPacificStandardTimePrinted 4 1. A Linkedin Crash Course 2. Leveraging LinkedIn 3. Get to work work work Outline for today
- 6. LastModified2017-06-2110:13PMPacificStandardTimePrinted 6 How is LinkedIn Different than a resume?
- 7. LastModified2017-06-2110:13PMPacificStandardTimePrinted 7 RESUME • direct & formal • company- specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests How is LinkedIn Different than a resume?
- 8. LastModified2017-06-2110:13PMPacificStandardTimePrinted 8 RESUME • direct & formal • company- specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests How is LinkedIn Different than a resume?
- 9. LastModified2017-06-2110:13PMPacificStandardTimePrinted 9 RESUME • direct & formal • company- specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests How is LinkedIn Different than a resume?
- 10. LastModified2017-06-2110:13PMPacificStandardTimePrinted 10 There is no single “right” way to create a profile
- 15. LastModified2017-06-2110:13PMPacificStandardTimePrinted 15 An interesting summary that shows your personality 3
- 16. LastModified2017-06-2110:13PMPacificStandardTimePrinted 16 A custom URL and contact info 4
- 17. LastModified2017-06-2110:13PMPacificStandardTimePrinted 17 Complete experiences with explanations & media 5
- 18. LastModified2017-06-2110:13PMPacificStandardTimePrinted 18 Let’s dig a little deeper..
- 19. LastModified2017-06-2110:13PMPacificStandardTimePrinted 19 HEADSHOTS • reasonably close up • high quality, good lighting, etc • looks like you • a coloured photo with a slight head tilt makes you more likeable • CUS Visual Media provides this for free! 1
- 20. LastModified2017-06-2110:13PMPacificStandardTimePrinted 20 HEADLINES • this is your hook! • short & sweet (120 characters max) • tell us about who you are & what you do 2
- 21. LastModified2017-06-2110:13PMPacificStandardTimePrinted 21 HEADLINES • this is your hook! • short & sweet (120 characters max) • tell us about who you are & what you do 2
- 24. LastModified2017-06-2110:13PMPacificStandardTimePrinted SUMMARY • 2000 characters (don’t use it all) • summarize your background • tell us about your future goals • what makes you tick? 3
- 26. LastModified2017-06-2110:13PMPacificStandardTimePrinted CUSTOM URL • Makes URL to your page is much simpler and looks more professional • Especially important when you put your LinkedIn on your resume Before: https://www.linkedin.com/in/your-name-an9a0881114/ After: https://www.linkedin.com/in/your-name https://www.linkedin.com/help/linkedin/answer/87/customiz ing-your-public-profile-url?lang=en 4
- 27. LastModified2017-06-2110:13PMPacificStandardTimePrinted EXPERIENCES • include all roles (in reverse chronological order) • use first person & a conversational tone • not a repeat of your resume • show examples of your work if you have them (videos, presentations, reports, etc) • be concise! 5
- 29. LastModified2017-06-2110:13PMPacificStandardTimePrinted 29 1. A Linkedin Crash Course 2. Leveraging LinkedIn 3. Get to work work work Outline for today
- 30. LastModified2017-06-2110:13PMPacificStandardTimePrinted 30 Proactively networking on LinkedIn Using LinkedIn to keep in touch with contacts Having a complete profile Bare essential Most effective How to use LinkedIn
- 31. LastModified2017-06-2110:13PMPacificStandardTimePrinted 31 Proactively networking on LinkedIn Using LinkedIn to keep in touch with contacts Having a complete profile Bare essential Most effective How to use LinkedIn
- 32. LastModified2017-06-2110:13PMPacificStandardTimePrinted • connect with professionals you meet at networking sessions • find and connect with recruiters for your favourite companies • stay connected to mentors, past co- workers, and managers • connect with people from the BCC Who to connect with?
- 33. LastModified2017-06-2110:13PMPacificStandardTimePrinted Sample messages: cold 1. State that you’ve never met. 2. State why you want to connect. 3. Add a subtle touch of flattery 4. Be concise!
- 34. LastModified2017-06-2110:13PMPacificStandardTimePrinted Sample messages: warm 1. State how you know the person. 2. Ask to connect. 3. Be concise!
- 35. LastModified2017-06-2110:13PMPacificStandardTimePrinted 35 Managing expectations • you will rarely be offered a job from someone straight from linkedin • in fact, be wary of strangers who offer to hire you on the spot • this is a tool to make connections that will open up your options in the hidden job market
- 36. LastModified2017-06-2110:13PMPacificStandardTimePrinted 36 1. A Linkedin Crash Course 2. Leveraging LinkedIn 3. Get to work work work Outline for today
- 37. LastModified2017-06-2110:13PMPacificStandardTimePrinted 37 • Create a LinkedIn if you don’t already have one • Work on your headline • Add some connections! (hint: there are 9 TA’s and a classroom full of potential connections) • Ask me any questions you might have about LinkedIn Take this time to…
- 38. LastModified2017-06-2110:13PMPacificStandardTimePrinted 1. Skills Matrix Draft due next week during tutorial (printed out) for small group presentations. 2. Final Skills Matrix due October 13th on Turnitin: 6 positive and 2 failure stories 3. LinkedIn Profiles due week of October 16th – connect with me on LinkedIn & fill out this form. 4. Free headshots on September 28th at 12:30 pm (register with the CUS Visual Media on Facebook) Action items for next week:
Editor's Notes
- #7: social means more creativity and flexibility ability to show more personal brand
- #8: social means more creativity and flexibility ability to show more personal brand
- #9: social means more creativity and flexibility ability to show more personal brand
- #10: social means more creativity and flexibility ability to show more personal brand
- #11: social means more creativity and flexibility ability to show more personal brand
- #18: put text in & add media but not as extensive
- #19: social means more creativity and flexibility ability to show more personal brand
- #24: block her out
- #31: use common sense!
- #32: use common sense!
- #36: use common sense!