Genia Zhang - Tutorial 2
- 2. LastModified2017-06-2110:13PMPacificStandardTimePrinted 2 our agenda for today 1. a linkedin crash course 2. leveraging linkedin 3. get to work work work
- 7. LastModified2017-06-2110:13PMPacificStandardTimePrinted 7 RESUME • direct & formal • company- specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests
- 8. LastModified2017-06-2110:13PMPacificStandardTimePrinted 8 RESUME • direct & formal • company- specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests
- 9. LastModified2017-06-2110:13PMPacificStandardTimePrinted 9 before you startturn off the notification feature when making small changes avoid marking connection requests as “I Don’t Know”; if you do too many LinkedIn kicks you off the platform
- 14. LastModified2017-06-2110:13PMPacificStandardTimePrinted 14 3. interesting summary that shows your personality
- 16. LastModified2017-06-2110:13PMPacificStandardTimePrinted 16 5. complete experiences with explanations & media
- 17. LastModified2017-06-2110:13PMPacificStandardTimePrinted 17 HEADSHOT S • reasonably close up • high quality, good lighting, etc • looks like you • a coloured photo with a slight head tilt makes you more likeable • CUS Visual Media
- 18. LastModified2017-06-2110:13PMPacificStandardTimePrinted 18 HEADLINE S • this is your hook! • short & sweet (120 characters max) • tell us about who you are & what you do
- 19. LastModified2017-06-2110:13PMPacificStandardTimePrinted 19 HEADLINE S • this is your hook! • short & sweet (120 characters max) • tell us about who you are & what you do
- 22. LastModified2017-06-2110:13PMPacificStandardTimePrinted EXPERIENCES • include all roles (in reverse chronological order) • use first person & a conversational tone • not a repeat of your resume • show examples of your work if you have them (videos, presentations, reports, etc) • be concise!
- 23. LastModified2017-06-2110:13PMPacificStandardTimePrinted SUMMAR Y • 2000 characters (don’t use it all) • summarize your background • tell us about your future goals • what makes you tick?
- 24. LastModified2017-06-2110:13PMPacificStandardTimePrinted I love people. I believe in the potential of people and am passionate about people development, engagement, and empowerment. I thrive in environments where I get to build a strong organizational culture, am challenged, and have the opportunity to make a meaningful difference. Some describe me as driven; someone who you can always count on to bring energy and enthusiasm. Others would describe me as emotionally intelligent and intentional. I am passionate - with the brains, skills, and intrinsic drive to produce EXCEPTIONAL results. Strengths: Empathy | Positivity | WOO | Developer | Maximizer I care about impact and finding solutions to real world problems. I am passionate about education, social responsibility, sustainability, inequality, justice, and feminism. Always striving to help others and better the world. Always open to reinventing the status quo. Always open to connect and collaborate! genia.zhang@gmail.com
- 25. LastModified2017-06-2110:13PMPacificStandardTimePrinted Hi Genia, Thank you for connecting! I came across your profile via the Dean’s Student Advisory Council and then noticed you’ve participated in Ryla before. A whole generation before you though! Do any of these faces ring a bell?https://www.youtube.com/watch?v=QuMqLkD7aHA I was really drawn by your vision for building community and I can tell you have invested a lot in discovering yourself (in terms of vision and emotionally) as shown by your participation in Landmark at such a young age. That’s really impressive because having worked with many young students before in the past, many walk out of school no clue who they are and why they do what they do. I don’t know how you get so involved in that many things while attending school. When I was in school, I was always envious of students like you that seemed like they perform advanced circus juggling while doing their make- up at the same time! In any case, a bit about me. My background is in non-profit community development in various spaces focusing mainly on aboriginal, environmental and youth development. Was really frustrated in that space because of red tape and discovered the most effective way to create impact isn’t through the development of workshops and projects but through the investment into people. Fast forward and I was able to connect with a local entrepreneur Cho Lim and we have since partnered to equip individuals to become pillars of support within their community. We hope to inspire, equip and support these individuals with the skills and financial resources to create effective grassroots impact. Not sure if you're open to develop yourself and impact others outside of your school activities and Landmark at the moment... but at very least it seems like we share a ton of similar values. Would be an honor to learn more about your vision and future plans and see if I can support and connect you with some people at the very least! Sincerely,
- 28. LastModified2017-06-2110:13PMPacificStandardTimePrinted 28 companie s • stay up to date with your favourite companies • keep an eye out for roles you can apply for influencer s • who inspires you • align their identity with your brand • follow your idols & stay goal oriented! groups • industries of interest • special interest groups and communities • your peers and colleagues
- 31. LastModified2017-06-2110:13PMPacificStandardTimePrinted 31 managing expectations • you will rarely be offered a job from someone straight from linkedin • in fact, be wary of strangers who offer to hire you on the spot • this is a tool to make connections that will open up your options in the hidden job market
- 32. LastModified2017-06-2110:13PMPacificStandardTimePrinted • connect with professionals you meet at networking sessions • find and connect with recruiters for your favourite companies • stay connected to mentors, past co- workers, and managers • connect with people from the BCC WHO DO I CONNECT WITH?
- 33. LastModified2017-06-2110:13PMPacificStandardTimePrinted Hello Beyonce, it was a pleasure meeting you at last week’s VMA’s. I enjoyed our conversation on your 5 incredible key changes in ‘Love On Top’! Let’s connect and stay in touch. Hi Rihanna, I notice that you’re the CEO of Fenty Beauty. Your launch was truly a master class in branding. As an aspiring marketer, I’d love to pick your brain over a cup of coffee sometime. sample messages
- 35. LastModified2017-06-2110:13PMPacificStandardTimePrinted 35 take this time to… • make a linkedin • work on your headline (ask me or your seatmates for help) • connect with 5 people today (hint: there are 9 TA’s and a classroom full of potential connections)
- 38. LastModified2017-06-2110:13PMPacificStandardTimePrinted action items for next week 1. Skills Matrix Draft due next week during tutorial (printed out) 2. Final Skills Matrix due October 13th on Turnitin: 6 positive and 2 failure stories 3. LinkedIn Workshops with the BCC (for bonus marks) 4. Free headshots on September 28th at 12:30 pm (register on Facebook)
- 39. LastModified2017-06-2110:13PMPacificStandardTimePrinted call me beep me if you wanna reach me 1. Email: comm202.9@sauder.ubc.ca 2. Tutorials: feel free to approach me after 3. Office hours: Oct 3rd 1-2:30 pm, Oct 4th 4-5:30 pm (sign up on COOL)
Editor's Notes
- #8: social means more creativity and flexibility ability to show more personal brand
- #9: social means more creativity and flexibility ability to show more personal brand
- #10: change the wording
- #17: put text in & add media but not as extensive
- #22: block her out
- #32: use common sense!
- #38: this is what a message could look like