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COMM 202:
Career Fundamentals
T18 & T19 with Natiqa Babar
Tutorial 2
Our Agenda for Today
1. A LinkedIn Crash Course
2. Leveraging LinkedIn
3. Getting to work
Email Sign-Ups:
tinyurl.com/202tinder
1. LinkedIn: A Crash Course
What’s the
point of
LinkedIn?
RESUME
•direct & formal
•company-specific
•portrays your
qualifications for a
specific role
LINKEDIN
•a social network
•tailored to your
personal brand
•includes broader
experiences and
interests
Before you start...
avoid marking connection requests
as “I Don’t Know”; if you do too
many LinkedIn kicks you off the
platform
turn off the notification
feature when making small
changes
The Keys to
LinkedIn Success
Natiqa Babar COMM 202 tutorial 2
Natiqa Babar COMM 202 tutorial 2
Natiqa Babar COMM 202 tutorial 2
Natiqa Babar COMM 202 tutorial 2
Natiqa Babar COMM 202 tutorial 2
Natiqa Babar COMM 202 tutorial 2
HEADSHOTS
•Reasonably close up
•High quality, good lighting,
etc
•Looks like you
•Statistics say: a coloured
photo with a slight head tilt
makes you more likeable
•CUS Visual Media
HEADLINES
•This is your hook!
•Short & sweet (120 characters
max)
•Tell us about who you are &
what you do
EXPERIENCES
•Include all roles (in reverse chronological order)
•Use first person & a conversational tone
•Not a repeat of your resume
•Show examples of your work if you have them (videos,
presentations, reports, etc)
•Be concise!
Natiqa Babar COMM 202 tutorial 2
SUMMARY
•2000 characters (don’t use it
all)
•summarize your background
•tell us about your future goals
•what makes you tick?
SOLID EXAMPLE^
Natiqa Babar COMM 202 tutorial 2
companies
•stay up to date
with your favourite
companies
•keep an eye out
for roles you can
apply for
influencers
•who inspires you
•align their identity
with your brand
•follow your idols &
stay goal oriented!
groups
•industries of interest
•special interest
groups and
communities
•your peers and
colleagues
2. Leveraging LinkedIn
Natiqa Babar COMM 202 tutorial 2
•you will rarely be offered a job
from someone straight from
linkedin
•in fact, be wary of strangers
who offer to hire you on the spot
•this is a tool to make
connections that will open up
your options in the hidden job
market
Managing
Expectations
Who do I connect with?
•Connect with professionals you meet at networking sessions
•Find and connect with recruiters for your favourite
companies
•Stay connected to mentors, past co-workers, and managers
•Connect with people from the BCC
SAMPLE:
Hi Rachel,
It was great chatting with you at the event last night. Your vision
behind the product launch were very inspiring and I thoroughly
enjoyed our conversation regarding it. Let’s connect and stay in
touch.
3. Getting to work
•Make a Linkedin profile
•Work on your headline (ask me or
your seatmates for help)
•Connect with 5 people today
(hint: there are 9 TA’s and a
classroom full of potential
connections)
It’s your turn!
Natiqa Babar COMM 202 tutorial 2
Natiqa Babar COMM 202 tutorial 2
1. Next week is: TUTORIAL
2. Skills Matrix Draft due next week during tutorial
(printed out)
3. Final Skills Matrix due October 13
th
on Turnitin: 6
positive and 2 failure stories
4. LinkedIn Workshops with the BCC (for bonus
marks)
5. LinkedIn Profile due before lecture
Action Items for next week
Email:
comm202.4@sauder.ubc.ca
Tutorials: feel free to approach
me before or after
Office hours:
Oct 3
rd
1-2:30 pm
Oct 4
th
4-5:30 pm
(sign up on COOL)
QUESTIONS?
Have a great weekend
everyone!

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Natiqa Babar COMM 202 tutorial 2

  • 1. COMM 202: Career Fundamentals T18 & T19 with Natiqa Babar Tutorial 2
  • 2. Our Agenda for Today 1. A LinkedIn Crash Course 2. Leveraging LinkedIn 3. Getting to work
  • 4. 1. LinkedIn: A Crash Course
  • 6. RESUME •direct & formal •company-specific •portrays your qualifications for a specific role
  • 7. LINKEDIN •a social network •tailored to your personal brand •includes broader experiences and interests
  • 8. Before you start... avoid marking connection requests as “I Don’t Know”; if you do too many LinkedIn kicks you off the platform turn off the notification feature when making small changes
  • 16. HEADSHOTS •Reasonably close up •High quality, good lighting, etc •Looks like you •Statistics say: a coloured photo with a slight head tilt makes you more likeable •CUS Visual Media
  • 17. HEADLINES •This is your hook! •Short & sweet (120 characters max) •Tell us about who you are & what you do
  • 18. EXPERIENCES •Include all roles (in reverse chronological order) •Use first person & a conversational tone •Not a repeat of your resume •Show examples of your work if you have them (videos, presentations, reports, etc) •Be concise!
  • 20. SUMMARY •2000 characters (don’t use it all) •summarize your background •tell us about your future goals •what makes you tick?
  • 23. companies •stay up to date with your favourite companies •keep an eye out for roles you can apply for influencers •who inspires you •align their identity with your brand •follow your idols & stay goal oriented! groups •industries of interest •special interest groups and communities •your peers and colleagues
  • 26. •you will rarely be offered a job from someone straight from linkedin •in fact, be wary of strangers who offer to hire you on the spot •this is a tool to make connections that will open up your options in the hidden job market Managing Expectations
  • 27. Who do I connect with? •Connect with professionals you meet at networking sessions •Find and connect with recruiters for your favourite companies •Stay connected to mentors, past co-workers, and managers •Connect with people from the BCC
  • 28. SAMPLE: Hi Rachel, It was great chatting with you at the event last night. Your vision behind the product launch were very inspiring and I thoroughly enjoyed our conversation regarding it. Let’s connect and stay in touch.
  • 30. •Make a Linkedin profile •Work on your headline (ask me or your seatmates for help) •Connect with 5 people today (hint: there are 9 TA’s and a classroom full of potential connections) It’s your turn!
  • 33. 1. Next week is: TUTORIAL 2. Skills Matrix Draft due next week during tutorial (printed out) 3. Final Skills Matrix due October 13 th on Turnitin: 6 positive and 2 failure stories 4. LinkedIn Workshops with the BCC (for bonus marks) 5. LinkedIn Profile due before lecture Action Items for next week
  • 34. Email: comm202.4@sauder.ubc.ca Tutorials: feel free to approach me before or after Office hours: Oct 3 rd 1-2:30 pm Oct 4 th 4-5:30 pm (sign up on COOL)
  • 36. Have a great weekend everyone!