Tutorial 3 - LinkedIn (Tessa Yin)
- 1. COMM 202: Tutorial 3 LinkedIn Introduction T27 & T32 with Tessa Yin
- 2. Agenda 1. A LinkedIn crash course 2. Leveraging LinkedIn 3. Get to work work work work work
- 3. • LECTURE: Resume/Cover Letter • WHAT’S DUE: Complete LinkedIn assignment due by Feb 14th @ 11:59pm – fill out form + add TA on LinkedIn • TUTORIAL: Getting set up with LinkedIn • WHAT’S DUE: Skills Matrix on January 31st @ 11:59PM • LECTURE: Networking + how to leverage your Linkedin • WHAT’S DUE: Job posting research assignment on Feb 7th @ 11:59PM on Turnitin week 7week 6week 5
- 6. RESUME • Direct & formal • Company-specific • Portrays your qualifications for a specific role • Highlights relevant experiences
- 7. LINKEDIN • A social network (but it’s NOT like Facebook) • Tailored to your personal brand • Includes broader experiences and interests
- 8. Avoid marking connection requests as “I Don’t Know” If you do too many, LinkedIn will kick you off the platform Before you start… Turn off the notification feature when making small changes Avoid marking connection requests as “I Don’t Know” If you do too many, LinkedIn will kick you off the platform
- 9. THE KEYS TO LINKEDIN SUCCESS
- 12. #2 A captivating headline
- 13. #3 An interesting summary that shows your personality
- 14. #4 A custom URL and contact info
- 15. #5 Complete experiences with explanations & related media
- 17. HEADSHOTS • Reasonably close up • High quality, good lighting, etc • Looks like you (no catfishing allowed) • A coloured photo with a slight head tilt makes you more likeable • CUS Visual Media (https://www.facebook.com/cus visualmedia/)
- 18. HEADLINES • This is your hook! • Short & sweet (120 characters max) • Tell us about who you are & what you do
- 19. HEADLINES • This is your hook! • Short & sweet (120 characters max) • Tell us about who you are & what you do
- 22. SUMMARY • 2000 characters (but don’t use it all) • Summarize your background • Tell us about your future goals • What makes you tick?
- 23. Good example #1
- 24. Good example #2
- 25. EXPERIENCES • Include all roles (in reverse chronological order) • Use first person & a conversational tone • This is NOT a repeat of your resume • Show examples of your work if you have them (videos, presentations, reports, etc) • Be concise!
- 27. Companies • Stay up to date with your favourite companies • Keep an eye out for roles you can apply for Influencers • Who inspires you • Align their identity with your brand • Follow your idols & stay goal oriented! Groups • Industries of interest • Special interest groups and communities • Your peers and colleagues
- 30. Managing your expectations • You will rarely be offered a job from someone straight from LinkedIn • In fact, be wary of strangers who offer to hire you on the spot • This is a tool to make connections that will open up your options in the hidden job market
- 31. • Connect with professionals you meet at networking sessions • Find and connect with recruiters for your favourite companies • Stay connected to mentors, past co-workers, and managers • Connect with people from the BCC Managing your expectations
- 32. Hi Beyoncé, it was a pleasure meeting you at last week’s VMA’s. I enjoyed our conversation on your ideation process of “Lemonade”. As an aspiring creative director, I would love to have a more in-depth discussion with you over coffee. Hello ____, I am an aspiring brand manager and would like to have a better understanding of your role and career journey. Would you like to meet up for coffee some time at your convenience? Sample intros
- 33. Now it’s your turn!
- 34. Take this time to… • Make a LinkedIn profile • Work on your headline (ask me or your classmates for help) • Connect with 5 people today (hint: there are 9 TA’s and a classroom full of potential connections)
- 37. Action items for next week 1. Job Posting Research Assignment by Feb 7th @ 11:59pm on Turnitin 2. LinkedIn Workshops with the BCC (for bonus marks) on COOL + livestream 3. Get a headshot
- 39. Get working!