Tutorial 3: LinkedIn - Term 2
- 1. COMM 202: Career Fundamentals T36 & T37 with Natiqa Babar Tutorial 3: Leveraging LinkedIn
- 2. OUR AGENDA FOR TODAY 1. A linkedin crash course 2. Leveraging LinkedIn 3. Get to work work work
- 3. • Lecture: Networking + how to leverage your Linkedin • What’s Due: Job posting research assignment on Feb 7th @ 11:59PM on Turnitin • Lecture: Resume/Cover Letter • What’s Due: Complete LinkedIn assignment due by Feb 14th @ 11:59pm – fill out form + add TA on LinkedIn WEEK 5 WEEK 6 WEEK 7 • Tutorial: Getting set up with LinkedIn
- 4. LinkedIn: A Crash Course
- 6. RESUME •Direct & formal •Company-specific •Portrays your qualifications for a specific role
- 7. LINKEDIN •A social network •Tailored to your personal brand •Includes broader experiences and interests
- 8. Before you start... Avoid marking connection requests as “I Don’t Know”; if you do too many LinkedIn kicks you off the platform Turn off the notification feature when making small changes
- 16. Head Shots •Reasonably close up •High quality, good lighting, etc •Looks like you •Statistics say: a coloured photo with a slight head tilt makes you more likeable •CUS Visual Media
- 17. Headlines •This is your hook! •Short & sweet (120 characters max) •Tell us about who you are & what you do
- 18. Experiences •Include all roles (in reverse chronological order) •Use first person & a conversational tone •Not a repeat of your resume •Show examples of your work if you have them (videos, presentations, reports, etc) •Be concise!
- 20. Summary •2000 characters (don’t use it all) •Summarize your background •Tell us about your future goals •What makes you tick?
- 21. Solid Examples
- 25. Managing Expectations •You will rarely be offered a job from someone straight from linkedin •In fact, be wary of strangers who offer to hire you on the spot •This is a tool to make connections that will open up your options in the hidden job market
- 26. Who do I connect with? •Connect with professionals you meet at networking sessions •Find and connect with recruiters for your favourite companies •Stay connected to mentors, past co-workers, and managers •Connect with people from the BCC
- 27. companies •Stay up to date with your favourite companies •Keep an eye out for roles you can apply for influencers •Who inspires you •Align their identity with your brand •Follow your idols & stay goal oriented! groups •Industries of interest •Special interest groups and communities •Your peers and colleagues
- 28. Sample Message Hello Rihanna, it was a pleasure meeting you at last week’s VMA’s. I enjoyed our conversation on your 5 incredible key changes in ‘Umbrella’! Let’s connect and stay in touch.
- 29. Getting to Work
- 30. It’s Your Turn! •Make a Linkedin profile •Work on your headline (ask me or your seatmates for help) •Connect with 5 people today (hint: there are 9 TA’s and a classroom full of potential connections)
- 33. ● LECTURE next week ● Job Posting Research Assignment by Feb 7th @ 11:59pm on Turnitin ● LinkedIn Workshops with the BCC (for bonus marks) on COOL + Livestream ● Get a headshot Action Items for next week
- 34. Any Questions?