neurala final presentation
- 1. Neurala Final Presentation December 8, 2014 Account Executives: Christine O’Connor John Ryan Philip Kadoorie Account Supervisor: Jamie Ellis
- 2. Agenda • Client Overview • PR Challenge • Activities • Portfolio • Results • Lessons Learned
- 3. Client Overview • Neurala is a software company that builds brains for robots • The team’s work on the Mars Rover was instrumental in the development of autonomous navigation for inanimate objects • Trying to reach a consumer market with a mobile app that will allow users to control drones and toy robots • Working to develop a cloud brain system for their software • One day want all robots to be able to navigate foreign terrain autonomously without needing human programming
- 4. PR Challenge • Develop creative visual PR campaign for upcoming product • Generate excitement amongst influencers • Promote the Neurala brand
- 5. Activities • Determine key influencers in robotics and create media list • Create press kit including such documents as press release, backgrounder, fact sheet, and management bios • Create short, clever videos for social media showcasing the software’s capabilities rather than the hardware • Create a social media calendar with content for Neurala to help them boost their web presence moving forward • Preliminary research and analysis for a crowdfunding campaign
- 9. Fact Sheet
- 10. Twitter List
- 11. Media List
- 12. Results • Client changed the scope of work and shifted our focus • Worked more on social media than on crowdfunding • Created tools for Neurala to use moving forward with their launch
- 13. Lessons Learned • The importance of frequent, detailed communication between the team and client • Taking initiative • Flexibility