AWS Media Day-AWS Media Service를 활용한 새로운 AWS 미디어 워크플로우(Aslam Khader 최고 제품 책임자)
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- Over-the-top (OTT) video now makes up 15% of industry revenues and is growing almost 10 times faster than pay TV. Within 5 years, OTT video could make up one third of the video market. - Today's video infrastructure is still too complex, taking months or years to deploy broadcast quality workflows. - AWS Elemental Media Services simplify and accelerate video workflows by providing broadcast quality capabilities that can be deployed in minutes through serverless APIs and without managing underlying infrastructure.
AWS Media Day-AWS Media Service를 활용한 새로운 AWS 미디어 워크플로우(Aslam Khader 최고 제품 책임자)
- 1. Aslam Khader, Chief Product Officer, AWS Elemental AWS ElementalMedia Services
- 2. OTT makes up 15% of industry revenues OTT growingat almost 10x the paceof payTV Within 5 years could makeup 1/3 of the market Premium Video is anindustry intransition Source: ABI Research, Over the Top (OTT) andMultiscreen Video Services 2017 V T y a P / T T O % AMAZON CONFIDENTIAL 2
- 3. Video application use casesconverging beyond M&E CORPORATE COMMUNICATIONS MARKETING EVENTS GAMING SURVEILLANCE AMAZON CONFIDENTIAL 3
- 4. But today’s infrastructure is still toocomplex Business & Control Systems: CMS – MAM – OVP – MSP, etc CAP T URE INGE S T PR O C E SS & S T ORE DEL I VE RY DI SP L AY Tr a n s c o d i n g En c o d i n g Co n t e n t O r i g i n S t o r e A d I n s e r t i o n Mon t h s an dy ears to deploy AMAZON CONFIDENTIAL 4
- 5. AMAZON CONFIDENTIAL 5 Launched OnAWS.AMAZON.COM on Nov 27
- 6. Insert the intro video to mediaservices here AMAZON CONFIDENT IAL 6
- 8. Broadcast quality workflows in minutes CAP T URE INGE S T PR O C E SS & S T ORE DEL I VE RY DI SP L AY Me d i aCo n vert Me d i aL ive Me d i aP ac kag e Me d iaSt o r e Me d i Tai l o r Business & Control Systems: CMS – MAM – OVP – MSP, etc AMAZON CONFIDENTIAL 8
- 9. Integrate with COMPLEMENTARY AWS SERVICES Amazon Rekognition Video Automatic speech recognition Amazon Translate Natural andfluent languagetranslation Amazon Transcribe Automatic speechrecognition New ML/AI services announced at re:Invent Amazon CloudFront Amazon Route 53 Amazon Direct Connect AWS Lambda AWS CloudFormation Amazon CloudWatch AMAZON CONFIDENTIAL 9
- 10. AWS MediaServicesAvailability NewAWS MediaServices leverage other AWS services “under the hood” Rapid regional expansion to makeevery Media Service availablein every AWS region where the technicaldependencesaremet by NAB (April2018) Focus on the AWS Korea Region: • MediaConvert, MediaPackage andMediaStore will beavailablein Q1 • MediaLive andMediaTailor will beavailablein Q2 AMAZON CONFIDENTIAL 10
- 11. STORAGE File-basedMe dia Amazon S3 VOD ORIGIN STORAGE AWSElemental MediaTailor PERSONALIZATION & MONETIZATION LIVE VIDEO PROCE SSING AWSElemental MediaLive AWSElemental MediaPackage JUST IN TIME PACKA GING & ORIGIN AWSElemental MediaStore MEDIA OPTIMIZED ST ORAGE & ORIGIN AWSElemental MediaConvert FILE-BASED PRO CESSING AWSElemental Live ON-PREMISESEN CODING Amazon CloudFront CDN Amazon CloudFront CDN AWS Lambda WORKFLOW Amazon S3 VOD ORIGIN ManagedNetw ork DISTRIBUTIO N DEVICESLive Channel SOURCE Live Video Workflow Video On-demand Workflow NewAWS Elemental MediaServices in theworkflow AMAZON CONFIDENTIAL
- 12. STORAGE File-basedMe dia Amazon S3 VOD ORIGIN STORAGEMEDIA OPTIMIZED ST PERSONALIZATION ORAGE & ORIGIN & MONETIZATION AWS Elemental AWSElemental MediaStore MediaTailor AWSElemental MediaConvert FILE-BASED PRO CESSING Amazon CloudFront CDN AWS Lambda WORKFLOW Amazon S3 VOD ORIGIN ManagedNetw ork DISTRIBUTIO N DEVICES SOURCE ON-PREMISES EN LIVE VIDEO PROCE JUST IN TIME PACKA CDN CODING SSING GING & ORIGIN Live Video Workflow AWS Elemental AWS Elemental AWS Elemental Amazon Live Channel Live MediaLive MediaPackage CloudFront Video On-demand Workflow NewAWS mediaservices in the workflow AMAZON CONFIDENTIAL
- 13. Serverless Any file-to-file use case All video markets PAYU library conversion Immediacyof transcode AMAZON CONFIDENTIAL 13 On-demand video workflows – Cloud Enables: “With our ability to provide programmers with live and on-demand channel playout using AWS Media Services, Qello makes it easy for content program- mers to get new services running.” - Brian Lisi, CEOof Qello
- 14. Challenges of on-Prem Transcoding Set up and manage physical infrastructure Scaling is challenging; build for peak Large investments upfront AMAZON CONFIDENTIAL 14
- 15. Challenges of current Cloud Transcoding Solutions Not suited for broadcast grade video and quality Limited scalability and spotty support Complicated pricing and manual on-boarding issues Not easy to build end to end workflows AMAZON CONFIDENTIAL 15
- 16. AWS Elemental MediaConvert AWS Elemental MediaConvert is a file-based video processing service that allows anyone, with any size content library, to easily and reliably transcode on-demand content for broadcast and multiscreen delivery Accessto professional grade video features andquality No set up or management of underlying infrastructure Automatically scales in response to variations in incoming video volume Ability to manage capacity andjobs processed in parallel allows scaling up to thousands of assets AMAZON CONFIDENTIAL 16
- 17. MediaConvert concepts JOB TEMPLATE METADATA OTHERJOB CONFIG. INPUT 1 INPUT CONFIGURA TION HLS OUTPUTGROUP PRESET 1 PRESET 2 PRESET n INPUT MEDIAASSET(S) JOB 1 INPUT 1 INPUT FILE 1 INPUT CONFIGURA TION HLS OUTPUTGROUP OUTPUT 1 OUTPUT 2 OUTPUT n METADATA OTHERJOB CONFIG. QUEUE(S) Manage resources for parallelprocessin g ofjobs NOTIFICATIONS ANDMETRICS DOWNSTREAM PROCESSIN G TRANSCODED MEDIA INS3 Amazon CLOUDWAT CH Email SMS LAMBDA SQS HTTP/HTTPS Application AMAZON CONFIDENTIAL 17
- 18. Typical workflow using MediaConvert ORIGINATION ANDDISTRIBUTIONSTORAGE Notification through CloudWatch events Media Files SOURCE DEVICES Amazon S3 Amazon CloudWatch AWSElemental MediaStore Amazon CloudFrontAmazon S3 AWSElemental MediaConvert FILE-BASED CONVERSION Watchfolder Amazon Lambda Publish Amazon Lambda AMAZON CONFIDENTIAL 18
- 19. STORAGE File-basedMe dia STORAGE PERSONALIZATION & MONETIZATION AWSElemental MediaTailor LIVE VIDEO PROCE SSING AWSElemental MediaLive AWSElemental MediaPackage JUST IN TIME PACKA GING & ORIGIN AWSElemental MediaStore MEDIA OPTIMIZED ST ORAGE & ORIGIN AWSElemental Live ON-PREMISESEN CODING Amazon CloudFront CDN ManagedNetw ork DISTRIBUTIO N DEVICESLive Channel SOURCE Live Video Workflow Video VOD ORIGIN FILE-BASED PRO WORKFLOW VOD ORIGIN CDN CESSING On-demand Amazon AWS Elemental AWS Amazon Amazon Workflow S3 MediaConvert Lambda S3 CloudFront NewAWS Elemental MediaServices in theworkflow AMAZON CONFIDENTIAL
- 20. More dynamicevents Flexible Ultra HD & HDR Converging IP Headend PAYG disaster recovery Integrated live-to-VOD AMAZON CONFIDENTIAL 20 Live & linear video workflows – Cloud Enables: “Working with these new med ia services has enabled us to f ree up time to build up redun dant workflows quickly and e asily as well as to focus on in novating new services and en hancing our existing offers.” - Marcodela Cruz, Sub-Direc tor, Cinépolis KLIC
- 21. AWS Elemental MediaLive Built for broadcast workload requirements Streamlined setup and operation Channel or event-based pricing AWSElemental MediaLive LIVE VIDEO PROCESSING AWSElemental MediaPackage JUST-IN-TIME PACKAGING & ORIGIN Amazon CloudFront CDN Live TV INPUT Amazon Direct Connect DATA TRANSFER DEVICES AMAZON CONFIDENTIAL
- 22. Distribute content to multiple delivery protocols & content protection standards Addlive-to-VOD capabilities Multi- AZ redundancy, elastic scale Pricing on video ingested and originated AWS Elemental MediaPackage LIVE VIDEO PROCESS ING A KA GING CDN Amazon CLOUDFRONTLive Channel SOURCE DISPLAY DEVICES Multiple OTTdevices AWSElemental MediaLive LIVE VIDEO PROCESSING AWSElemental MediaPackage JUST-IN-TIME PACKAGING & ORIGIN LIVE AMAZON CONFIDENTIAL
- 23. Accessadurable high performance storage tier Transitioned to S3 in minutes for durability Integrates with any CDN Simple integration Priced on dataGBs ingested AWS Elemental MediaStore SOURCE FILE LIVE CDN Amazon CLOUDFRONT DISPLAY DEVICES Multiple OTTdevices AWSElemental MediaLive LIVE VIDEO PROCESSING AWSElemental MediaStore MEDIA-OPTIMZED STORAGE & ORIGIN AMAZON CONFIDENTIAL
- 24. Use Case: Premium video with encoders at source delivering OTT to consumers Workflow: CreateABR bouquet on ground anddeliver using MediaStore as anefficient origin Live Workflow with Encoding on Ground Live Channel SOURCE AWSElemental MediaStore MEDIA-OPTIMZED STORAGE & ORIGIN AWS Elemental LIVE LIVE VIDEO PROCESSING CDN Amazon CloudFront DISPLAY DEVICES AMAZON CONFIDENTIAL
- 25. Use Case: (v)MVPD addingmultiscreen to their offerings Workflow: Source channels into AWS, transcode in MediaLive, packageto multiple devices, secure, originate in MediaPackageanddeliver from the cloud Typical Pay-TV Workflow CDN Amazon CloudFrontLive Channel SOURCE DISPLAY DEVICES Multiple OTTDevices AWSElemental MediaPackage ORIGINATIONAND PACKAGING AWS Elemental MediaLive LIVE VIDEO PROCESSING AWS Elemental LIVE LIVE VIDEO PROCESSING AMAZON CONFIDENTIAL
- 26. Personalized viewing experiences Increased content value Deepanalytics Improved ad-experience Greater monetization AMAZON CONFIDENTIAL 26 Personalization video workflows – Cloud Enables: “We used the new AWS Elemental Media Tailor service, which allows us to deliver targeted ads that seamlessly inserted into the main content for a great viewer experience … I am confident AWS Media Services is the path to use the cloud for live streaming at scale.” - GregHart, Global Headof Amazon Video
- 27. Evolution of OTT Advertising Burnt-in static ads Client-side advertising insertion 2007 2012 Server-side 2017 advertising Insertion AMAZON CONFIDENTIAL 27
- 28. AWS Elemental MediaTailor AWS Elemental MediaTailor is a content personalization and monetiza tion service that allows customers to implement server-side ad insertion while maintaining high quality of service Ads arebetter monetized, more consistent in video quality and easier to manageacross multi-platform environments Managed transcoding provides abetter userexperience Standards-based client and server-side adreporting within a single service More control over the player, origin andCDNwhile providing a better end-viewer experience at scale AMAZON CONFIDENTIAL 28
- 29. REGION AWS Elemental MediaTailor Typical Workflow (Live) Video with SCTE 35/104 Personalized manifest *.m3u8(not cacheable) VAST request & response (which ad should I show for this user?) Conditioned manifest with ad markers Manifestcache ON-THE-FLY/MANAGED TRANSCODING UDF Amazon ETS Amazon S3 AWS Elemental MediaTailor CDN Amazon CLOUDFRONT DEVICES DFP, Freewheel or otherADS ADS AWS Elemental LIVE LIVE VIDEO PROCESSING AWS Elemental DELTA VIDEO DELIVERY PLATFORM AWS Elemental MediaTailor MANIFEST MANIPULATION Fetch adsegments (cacheableon CDN) Fetch content segments (cacheable on CDN) Hybrid client-side andserver side reporting AMAZON CONFIDENTIAL
- 30. Shorten time-to-market, test out newapproaches Automate the supply chain Global availability instantly, with no commit Build for one region andyou havebuilt for“all” Focus your resourceson your media needs Stop maintaining data centers MediaInfrastructure migrating to theCloud Trade capital expense for variable expense Pay for media you store and process as you go Benefit from massive economies of scale AWS helps you adapt media storage and computeneeds Stop guessing capacity AMAZON CONFIDENTIAL 30 Handle unpredictable and bursty medianeeds
- 32. Enriching content andmaking it morevaluable • Using Rekognition for Video, Transcribe and Comprehend • Celebrities/people/objects/scenes/topics Clip production for personalization services • Using Rekognition Video with people and actions Auto Caption generation for global reach • Using Transcribe on audio • Using Translate for different languages Creating adpods in mediafor more effective monetization • Using Rekognition Video, Transcribe, Comprehend AMAZON CONFIDENTIAL 32 Using AL/MI in M&E
- 33. Home security for safety and detection • Rekognition Video Government for improved security • Surveillance • Using Rekognition Video with people and actions Education andEnterprise for globalreach • Using Transcribe on audio • Using Translate for different languages • Polly for voiceinterface Only limited by your imagination AMAZON CONFIDENTIAL 33 Using AL/MI in Media
- 34. Asset Clipping Workflow AWSElemental MediaStore MEDIA-OPTIMIZED STORAGE Media SOURCE AWSElemental MediaConvert FILE-BASED PROCESSING User ASSET SEARCH Media CLIPPED MEDIA AWSElemental MediaStore MEDIA-OPTIMIZED STORAGE Ingest Select CREATE JOB Start:00:01::13 End:00:02:34 Code:h264… Container:mp4 . . Cliptime-codes, JobParameters Amazon CloudFront CDN Clip / Deliver Amazon CloudSearch ANALYTICS Amazon CloudSearch ANALYTICS Amazon Rekognition ANALYTICS DISPLAY DEVICES AMAZON CONFIDENTIAL 34
- 35. OpenCaption Generation from Audio Media (audio) Source JSON -> SRT SW Text Conversion Audio to Burned in Captions Amazon Transcribe Artificial Intelligence AWSElemental MediaConvert FILE-BASED PROCESSING Media +Burned-In Captions Output AMAZON CONFIDENTIAL 35
- 36. OpenCaption Generation from Audio Media (audio) Source JSON -> SRT SW Text ConversionAudio to Burned in Captions Amazon Transcribe Artificial Intelligence AWSElemental MediaConvert FILE-BASED PROCESSING Media +Burned-In Captions Output Amazon Translate Artificial Intelligence Amazon Polly Artificial Intelligence Translate text to additional languages Text to Speech in additional languages JSON -> SRT SW Text Conversion Media +OTT Captions Output AWSElemental MediaLive LIVE VIDEO PROCESSING AWSElemental MediaStore MEDIA-OPTIMZED STORAGE &ORIGIN Media +Sidecar Captions Output AudioConversion Audio Sync Audio Muxing AMAZON CONFIDENTIAL 36
- 37. AWS MediaServices Launch Partners AMAZON CONFIDENTIAL
- 38. NASA/JPL 38