New business models - social change for @SPARKdotme

The document discusses growing a social media consulting business. It suggests taking a mixed approach of hiring both internal employees and external consultants to handle social media work. It also recommends establishing guidelines, providing education to employees, and using measurement to evaluate efforts. It questions what happened to past social media "evangelists" that are no longer active, and suggests it may be because they talk too much without substance, don't follow their own advice, or fail to grow and create new things. It encourages business owners to test ideas, ask questions, think critically, and provoke thought to help their business grow.