Advertising
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Thrill X is a new television channel launching on February 13, 2015 focused on thriller, mystery and horror shows for audiences aged 16-35. It will feature different show genres like mystery, conspiracy, and psycho thrillers. To promote the channel, the marketing strategy involves ambient advertising using social media campaigns, horror experiences at malls, sponsoring events, and scary installations at various locations. The goal is to engage audiences through immersive promotional activities that match the chilling content of the channel.
Advertising
- 2. NAME OF THE CHANNEL • Thrill X- your daily dose of goose bumps. • A channel that consists of Thriller, Mystery and horror shows. • Launching date- 13th of February,2015.
- 3. LOGO
- 4. TAREGT AUDIENCE • Age- 16-35 years. • Males and females. • Young college going crowd and adults who like horror , thriller and mystery shows.
- 6. ABOUT FOX CRIME:- • It is an entertainment channel entirely dedicated to crime and investigation with horror. How is our channel different from fox crime? • Thrill x is an Indian based production. • Thrill x is a mixture of crime, horror, mystery, and thriller.
- 7. CONTENT OF THE CHANNEL • Show name- Missing footsteps. • Genre- Mystery. • A show which talks about the missing people under unusual circumstances.
- 8. • Show name- Conspiracy theory • Genre- Mystery • A Show about the various terrorists attacks and its conspiracy.
- 9. • Show name- Path of psychos • Genre- Thriller • Stories of different psycho killers every week.
- 10. • Show name- 3 AM • Genre- Horror. • A Show about the haunted places in India.
- 11. MEDIA MIX Social networking sites:- • Facebook page - Scary selfie contest.
- 12. • Twitter - Hashtag and tell us your horror story . • YouTube - Upload a scary video and the best one will be featured on our show. - Viral videos ( bus stop video, McDonald's delivery boy video)
- 13. • Thrill x Instapage. • Fake LinkedIn profile. • Scary emails.
- 14. • Print media:- - Newspaper advertising. - 1st ever horror magazine. • Broadcast media:- - Television and radio ad.
- 15. MARKETING STRATEGIES • Horror house at malls. • 4d rides- enter at your own risk. • “Blood bath” room installation
- 16. • Thriller flash mobs. • Sponsoring events. • Thrill X Mascots in clubs and lounges.
- 18. • Installation of Scary lifts.
- 19. • Thrill x game application.
- 20. AMBIENT ADVERTISING AT DIFFERENT PLACES.
- 21. HOARDINGS :
- 22. PRINT ADS :-