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New in Adobe Technical Communication Suite 3
RJ Jacquez | Adobe Senior Product Evangelist | on Twitter @rjacquez | Facebook.com/rjacquez/




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Technical Communication Suite 3 Components




                                                                                      =




                                                                                          ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   2
Reviews


                                                                                 “In a culture filled with tweets, apps,
                                                                                 and high-resolution video, when users
                                                                                 need technical information and online
                                                                                 help, they no longer just want it
                                                                                 delivered fast; they want it delivered in
                                                                                 the most engaging and exciting way
                                                                                 possible. Bullet-point lists and 2D
                                                                                 slides do not cut it anymore. The way
                                                                                 we consume content is shifting, and at
                                                                                 Adobe, those working with technical
                                                                                 communication services are ready for
                                                                                 the change.”
                                                                                                         By Eileen Mullan

                                                                                                                             ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.      3
Industry Challenges: What we are hearing from TechComm customers


                                                                                              Our users want
                                                                                                more from
                                                                                                 us...more
                                                                                                interactive,
                                                                                                   richer
                                                                                              documentation
                                                                                               and socially-
                                                                                                  enabled
              http://www.flickr.com/photos/didbygraham/                                        experiences.
                                                                                                               ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   4   4
Documentation has remained static for 20 years




                                                                      Microsoft WinHelp circa 1990
                                                                                                     ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   5
Meanwhile Industry Revolutions are happening




                                                                  http://www.flickr.com/photos/didbygraham/
                                                                                                              ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   6
Reading Less, Watching more Video




                                             Over 35 Hours of Video
                                             Uploaded Every Minute
                                                  to YouTube
                                                                                      Eric Schmidt, Google CEO




                                                                                                                 ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   7
2010 Online Video: YouTube




                                                         13 Million Hours of
                                                         content uploaded.
                                                         700 Billion Videos
                                                             Watched.
                                                                                          YouTube Blog




                                                                                                         ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   8
Watch Me, Read Me (Vook.com)




                              “A deep fantasy of most readers is that their books will one day come to life.”
                                                                             Virginia Heffernan of The New York Times


                                                                                                                        ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   9
Vook.com




     A vook is a new innovation in reading that blends a well-written book, high-quality video and the power
      of the Internet into a single, complete story. You can read your book, watch videos that enhance the
            story and connect with authors and your friends through social media all on one screen.

                                                                                                               ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   10
Vook on iPad




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   11
Vook on iPad




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   12
Apple iBooks (Enhanced Version)




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   13
Amazon Kindle (A / V)




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   14
Video in User Assistance




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   15
Why not engaging and interactive Technical Documents, too?




                                                                                      U3D, SWF, FLV, MOV,
                                                                                      MP3, ASF, MPEG, AVI,
                                                                                      WAV, ASX, AU, CDDA,
                                                                                      DV, FLI, IVF, KAR, M15,
                                                                                      M1A, M1S, M1V, MP4,
                                                                                      M4V, MIDI, RAM, WMV
                                                                                            and more


                                                                                                                ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   16
Adobe Technical Communication Suite 3: Rich Media




                                                                                           DEMO

                                                                                                  ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   17
Social Media: Everything is Social Today




                                                     http://www.flickr.com/photos/webtreatsetc/4091128553/
                                                                                                             ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   18
Everything is Social today




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   19
Everything is Social today




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   20
Everything is Social today




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   21
Everything is Social today




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   22
Social Shopping




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   23
TCS 3: Making User Assistance Social




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   24
Making Help Social




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   25
Making Help Social




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   26
Adobe Technical Communication Suite 3: Community Help




                                                                                            DEMO

                                                                                                   ®




 Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   27
User-generated Content Revolution: Everyone is a Publisher

    Twitter: 95,000,000 Tweets per day. 1,100 updates for second.

    Facebook: More than 30 billion pieces of content (web links, news stories,
     blog posts, notes, photo albums, etc.) shared each month

    Google: 34,000 searches per second (2 million per minute; 121 million per
     hour; 3 billion per day; 88 billion per month, figures rounded)

    Wikipedia (English): There are currently 3,508,389 articles

    YouTube: Over 35 Hours of Video Uploaded Every Minute

    Blogs: There are152,301,210 according to blogpulse.com

    Flickr: Reported hosting more than 5 billion images In September 2010,
                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   28
TCS 3: Embracing the User-generated Content Revolution




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   29
Adobe Technical Communication Suite 3: User-generated Content




                                                                                             DEMO

                                                                                                    ®




  Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   30
Mobile Revolution: A Fundamental shift in the way we consume content




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   31
TCS 3: Multi-device Publishing via ePub Standard




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   32
ePub from Adobe RoboHelp 9




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   33
ePub from Adobe FrameMaker 10




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   34
Team Collaboration is Essential




                                            http://www.flickr.com/photos/graells/5066972651/
                                                                                               ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   35
TCS 3: Shared PDF Reviews in FrameMaker 10


                                                                                           Adobe ID / Password


  Save as PDF for Review
   from FrameMaker 10


                                                                                                                     Reviewers only need
                                                                                                                        free PDF Reader




  Import PDF comments
   Into FrameMaker 10

                                                                                              Refresh to see other
                                                                                             Reviewer’s comments



                                                                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   36
TCS 3: Cloud-based Reviews in Adobe RoboHelp 9


                                                                                           Adobe ID / Password


  Create PDF for Review from
      Adobe RoboHelp 9


                                                                                                                     Reviewers only need
                                                                                                                        free PDF Reader




  Import PDF comments Into
         RoboHelp 9

                                                                                              Refresh to see other
                                                                                             Reviewer’s comments


                                                                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   37
TCS 3: MS SharePoint-based Reviews in Adobe RoboHelp 9




  Create PDF for Review from
      Adobe RoboHelp 9


                                                                                                                   Reviewers only need
                                                                                                                      free PDF Reader




  Import PDF comments Into
     Adobe RoboHelp 9

                                                                                            Refresh to see other
                                                                                           Reviewer’s comments


                                                                                                                                         ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   38
Adobe Technical Communication Suite 3: Project Reviews




                                                                                           DEMO

                                                                                                  ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   39
TCS 3: Direct Online Help Publishing from FrameMaker 10




                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   40
Adobe Technical Communication Suite 3: One-click Publishing




                                                                                           DEMO

                                                                                                  ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   41
Adobe TCS 3 Key Takeaways


    End-to-end solution for authoring and publishing technical information and
     instructional design documents in multiple languages and formats

    Publish to multiple channels and devices with one click

    Review and Collaborate Smarter and Faster

    Smoothly Single-Source Technical Documentation

    Enables Technical Communicators to deliver Richer Documentation
     Experiences

    Deliver Socially-enabled Documentation Experiences



                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   42
Upgrade Paths and Pricing for Adobe TCS 3



                                                                                               Upgrade to Adobe Technical Communication Suite 3
                               You Have                                                    You Pay                You Pay                You Pay
                                                                                         (USD Price)            (EURO Price)           (YEN Price)
    Technical Communication Suite                                                     $699                 €699                   ¥96,000
    2.5
    Technical Communication Suite                                                     $949                 €949                   ¥130,000
    1.0, 1.3 and 2
     FrameMaker 7.x, 8, 9
     RoboHelp X5, 6, 7, 8                                                            $1,299               €1,299                 ¥177,000
     Captivate 3, 4, 5


          http://www.adobe.com/products/technicalcommunicationsuite/upgrade.html




                                                                                                                                                     ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.               43
Thank You! Resources

    Adobe Technical Communication Suite 3 Page

    Adobe FrameMaker Page

    Adobe RoboHelp Page

    Adobe Techcomm Blog by Product Management and Engineering

    Tom Aldous on Twitter. New Adobe Evangelist for TCS

    RJ’s Contact Information

               Blog: http://rjacquez.com

               Twitter: http://twitter.com/rjacquez

               On Facebook: http://Facebook.com/rjacquez/

                                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential.   44
Adobe revolutionizes
                                                                       how the world
                                                                    engages with ideas
                                                                  and information anytime,
                                                                   anywhere and through
                                                                        any medium




                                                                                             ®




                                                                             45
Copyright 2010 Adobe Systems Incorporated. All rights reserved.
®




Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential.

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New in Adobe Technical Communication Suite 3 by @rjacquez

  • 1. New in Adobe Technical Communication Suite 3 RJ Jacquez | Adobe Senior Product Evangelist | on Twitter @rjacquez | Facebook.com/rjacquez/ © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 2. Adobe Technical Communication Suite 3 Components = ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 2
  • 3. Reviews “In a culture filled with tweets, apps, and high-resolution video, when users need technical information and online help, they no longer just want it delivered fast; they want it delivered in the most engaging and exciting way possible. Bullet-point lists and 2D slides do not cut it anymore. The way we consume content is shifting, and at Adobe, those working with technical communication services are ready for the change.” By Eileen Mullan ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 3
  • 4. Industry Challenges: What we are hearing from TechComm customers Our users want more from us...more interactive, richer documentation and socially- enabled http://www.flickr.com/photos/didbygraham/ experiences. ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 4 4
  • 5. Documentation has remained static for 20 years Microsoft WinHelp circa 1990 ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 5
  • 6. Meanwhile Industry Revolutions are happening http://www.flickr.com/photos/didbygraham/ ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 6
  • 7. Reading Less, Watching more Video Over 35 Hours of Video Uploaded Every Minute to YouTube Eric Schmidt, Google CEO ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 7
  • 8. 2010 Online Video: YouTube 13 Million Hours of content uploaded. 700 Billion Videos Watched. YouTube Blog ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 8
  • 9. Watch Me, Read Me (Vook.com) “A deep fantasy of most readers is that their books will one day come to life.” Virginia Heffernan of The New York Times ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 9
  • 10. Vook.com A vook is a new innovation in reading that blends a well-written book, high-quality video and the power of the Internet into a single, complete story. You can read your book, watch videos that enhance the story and connect with authors and your friends through social media all on one screen. ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 10
  • 11. Vook on iPad ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 11
  • 12. Vook on iPad ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 12
  • 13. Apple iBooks (Enhanced Version) ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 13
  • 14. Amazon Kindle (A / V) ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 14
  • 15. Video in User Assistance ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 15
  • 16. Why not engaging and interactive Technical Documents, too? U3D, SWF, FLV, MOV, MP3, ASF, MPEG, AVI, WAV, ASX, AU, CDDA, DV, FLI, IVF, KAR, M15, M1A, M1S, M1V, MP4, M4V, MIDI, RAM, WMV and more ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 16
  • 17. Adobe Technical Communication Suite 3: Rich Media DEMO ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 17
  • 18. Social Media: Everything is Social Today http://www.flickr.com/photos/webtreatsetc/4091128553/ ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 18
  • 19. Everything is Social today ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 19
  • 20. Everything is Social today ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 20
  • 21. Everything is Social today ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 21
  • 22. Everything is Social today ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 22
  • 23. Social Shopping ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 23
  • 24. TCS 3: Making User Assistance Social ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 24
  • 25. Making Help Social ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 25
  • 26. Making Help Social ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 26
  • 27. Adobe Technical Communication Suite 3: Community Help DEMO ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 27
  • 28. User-generated Content Revolution: Everyone is a Publisher  Twitter: 95,000,000 Tweets per day. 1,100 updates for second.  Facebook: More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month  Google: 34,000 searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month, figures rounded)  Wikipedia (English): There are currently 3,508,389 articles  YouTube: Over 35 Hours of Video Uploaded Every Minute  Blogs: There are152,301,210 according to blogpulse.com  Flickr: Reported hosting more than 5 billion images In September 2010, ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 28
  • 29. TCS 3: Embracing the User-generated Content Revolution ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 29
  • 30. Adobe Technical Communication Suite 3: User-generated Content DEMO ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 30
  • 31. Mobile Revolution: A Fundamental shift in the way we consume content ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 31
  • 32. TCS 3: Multi-device Publishing via ePub Standard ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 32
  • 33. ePub from Adobe RoboHelp 9 ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 33
  • 34. ePub from Adobe FrameMaker 10 ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 34
  • 35. Team Collaboration is Essential http://www.flickr.com/photos/graells/5066972651/ ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 35
  • 36. TCS 3: Shared PDF Reviews in FrameMaker 10 Adobe ID / Password Save as PDF for Review from FrameMaker 10 Reviewers only need free PDF Reader Import PDF comments Into FrameMaker 10 Refresh to see other Reviewer’s comments ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 36
  • 37. TCS 3: Cloud-based Reviews in Adobe RoboHelp 9 Adobe ID / Password Create PDF for Review from Adobe RoboHelp 9 Reviewers only need free PDF Reader Import PDF comments Into RoboHelp 9 Refresh to see other Reviewer’s comments ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 37
  • 38. TCS 3: MS SharePoint-based Reviews in Adobe RoboHelp 9 Create PDF for Review from Adobe RoboHelp 9 Reviewers only need free PDF Reader Import PDF comments Into Adobe RoboHelp 9 Refresh to see other Reviewer’s comments ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 38
  • 39. Adobe Technical Communication Suite 3: Project Reviews DEMO ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 39
  • 40. TCS 3: Direct Online Help Publishing from FrameMaker 10 ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 40
  • 41. Adobe Technical Communication Suite 3: One-click Publishing DEMO ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 41
  • 42. Adobe TCS 3 Key Takeaways  End-to-end solution for authoring and publishing technical information and instructional design documents in multiple languages and formats  Publish to multiple channels and devices with one click  Review and Collaborate Smarter and Faster  Smoothly Single-Source Technical Documentation  Enables Technical Communicators to deliver Richer Documentation Experiences  Deliver Socially-enabled Documentation Experiences ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 42
  • 43. Upgrade Paths and Pricing for Adobe TCS 3 Upgrade to Adobe Technical Communication Suite 3 You Have You Pay You Pay You Pay (USD Price) (EURO Price) (YEN Price) Technical Communication Suite $699 €699 ¥96,000 2.5 Technical Communication Suite $949 €949 ¥130,000 1.0, 1.3 and 2  FrameMaker 7.x, 8, 9  RoboHelp X5, 6, 7, 8 $1,299 €1,299 ¥177,000  Captivate 3, 4, 5 http://www.adobe.com/products/technicalcommunicationsuite/upgrade.html ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 43
  • 44. Thank You! Resources  Adobe Technical Communication Suite 3 Page  Adobe FrameMaker Page  Adobe RoboHelp Page  Adobe Techcomm Blog by Product Management and Engineering  Tom Aldous on Twitter. New Adobe Evangelist for TCS  RJ’s Contact Information  Blog: http://rjacquez.com  Twitter: http://twitter.com/rjacquez  On Facebook: http://Facebook.com/rjacquez/ ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 44
  • 45. Adobe revolutionizes how the world engages with ideas and information anytime, anywhere and through any medium ® 45 Copyright 2010 Adobe Systems Incorporated. All rights reserved.
  • 46. ® Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential.