New media and the new pr
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1. The document discusses how new media is changing public relations and how organizations must adapt to engage in new forms of online conversations. 2. It provides examples of how social networks, blogs, and user-generated content have become important sources of news and influence public opinion. 3. The document advises organizations to monitor their online reputation, be prepared to respond to issues raised on social media, and use various online tools to engage with key audiences.
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New media and the new pr
- 1. New media and the new PR Andrew Careaga Director of Communications Missouri University of Science and Technology iModules Summer Sizzler Conference July 8, 2008 || Kansas City Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
- 4. What happens when old and new collide?
- 5. Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
- 6. All about the Mashup may refer to: a digital media file containing any or all of text, graphics, audio, video, and animation, which recombines and modifies existing digital works to create a derivative work. the musical genre encompassing songs which consist entirely of parts of other songs a video that is edited from more than one source to appear as one a web application that combines data and/or functionality from more than one source Source: Wikipedia
- 7. ‘ Don’t tase me, bro!’
- 8. ‘ Don’t tase me, bro!’
- 10. ‘ Markets are conversations.’ Christopher Locke, Rick Levine, Doc Searls, David Weinberger The Cluetrain Manifesto ( www.cluetrain.com )
- 12. A Facebook-style social network
- 13. Clinton’s isn’t
- 14. Disintermediation Eliminating the middleman Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
- 15. Creators Critics Collectors Joiners Spectators Inactives The ladder of participation Source: “Social Strategies for Revolutionaries,” Charlene Li/Forrester Research, Groundswell (groundswell.forrester.com) Base: US online consumers Source: NACTAS Q2 2007 North American Social Technographics online survey and NACTAS Q4 2006 Youth online survey Adults Youth 18% 39% 25% 43% 12% 14% 25% 58% 48% 66% 44% 26%
- 16. Source: Business Week , "Web Strategies That Cater To Customers," June 11, 2007; chart source: www.businessweek.com/magazine/content/07_24/b4038405.htm
- 17. Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )
- 18. Blogs as news sources October 2006 – 12 blogs in top 100 December 2006 – 22 blogs in top 100 Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )
- 19. Blogs as news sources Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )
- 20. Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )
- 21. Social networks: Catalysts for activism?
- 22. Meet our Wikipedia editor
- 23. An example close to home Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
- 24. An example close to home
- 25. ‘ Sudden jihad syndrome’ ‘ We have an international student; identity and nationality weren’t released; claimed to have a bomb; threatened terrorist type activities. How remarkable, ladies and gentlemen, no one knows his name. No one knows his homeland. Now, we have to ask ourselves, Is there a common link with the many other little single incidents of sudden jihad syndrome?’
- 26. ‘ Sudden jihad syndrome’ ‘ Because that's what this is, sudden jihad syndrome. From cabdrivers to the flying imams to any number of activities. ... International student, identity and nationality not released. Hmm.’ Portion of transcript from Rush Limbaugh Show
- 29. Stay in the know Educate yourself about social media Plan to monitor your online reputation Prepare to respond – or not Use the right tools to reach key audiences when you need to set the record straight
- 30. Monitoring online reputation Monitor keywords Google News Alerts Google Blog Alerts Technorati BlogPulse del.icio.us Digg Flickr YouTube Google Video Blinkx (for video) Summize (for Twitter) Join the Wikipedia editorial team
- 41. Don’t overlook these sites CampusDirt.com
- 42. Don’t overlook these sites StudentsReview.com
- 43. Don’t overlook these sites JuicyCampus.com
- 44. Responding to online media Do nothing Respond on initiating vehicle Respond on your site or at large Respond traditionally Thanks to: Shel Holtz, “Blogs Gone Wild,” Ragan Communications Social Media Conference, Sept. 27, 2007
- 48. Don’t change the name. Improve the branding. The real need is marketing. UMR doesn't need a name change -- UMR needs to market itself for what it is -- a high quality technical university where a kid can get a premium education and find a good job on graduation. … This whole discussion on a name change is a diversion from addressing the real issues facing the university. Lets get out there and market UMR and stop wasting time and resources on organizational diversions.
- 49. Why not go back to Missouri School of Mines? It may not be as accurate anymore either, but at least is a tradition. I think the new name should be UstaB! You know MUST UstaB UMR UstaB MSM. Missouri University of Science & Technology.
- 50. As an alumnus currently studying at the University of Oxford, I can certainly speak to the problem of the 'hyphen'. Many of my fellow researchers are familar with the good work being done by the Metallurgists and Ceramists of UMR. Unfortunately, they constantly refer to the 'University of Missouri', NOT the 'University of Missouri hyphen Rolla'. Being a former UMR student I can attest to the fact that UMR automatically relegates us to branch status. When you tell people where you went to school the response is typically, "the University of Missouri Rolla". And the standard response is, "So that's another campus for Mizzou?" It would make me happy to have an alma mater with a name that sounds like a real school rather than an extension campus, so I am in favor of a name change.
- 51. After the vote The approved name change makes me nauseous! The new name sounds like a vocational school. If anyone needs an 8 month certificate for a future career in Paralegal, HVAC, or Office Administration, I'll be sure to direct them to Missouri S&T. Nice one! Fantastic! The new name, Missouri S&T, sounds like a junior college trade school. For example, ITT
- 52. Weathering the storm 90 posts 512 comments 5.69 comments/post 5.3 comments/post (minus my 35 comments) 6 months in: negative-to-neutral/positive ratio: 8 to 1 Overall negative-to-neutral/positive ratio: @5.5 to 1
- 55. St. Patrick’s Day (1 day after AP story) After email to alumni
- 56. Andrew Careaga [email_address] http://highered.prblogs.org http://twitter.com/andrewcareaga Download slide presentation at http://www.slideshare.net/andrewcareaga THANK YOU! And keep in touch
Editor's Notes
- #16: Instead, look at it in terms of a ladder of participation. People in the groundswell are at different rungs, different levels of participation. Go through the levels. Two things to remember: - This is not a segmentation. You can be a Creator and a Spectator at the same time and in different parts of your life. But once you’ve been a Creator in one area, you’re much more likely to do that same thing in another area of passion. people will move up and down this. Inactives will be drawn into being Spectators when they find content that feeds a passion. Or Join a social network when a friend invites them.