New perspectives & Methods in SP.pptx
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This document discusses research methods and theory in social psychology (SP). It outlines several key research methods used in SP like systematic observation, naturalistic observation, surveys, correlation analysis, and experimentation. It also discusses the role of theory in SP, noting that theories are developed based on existing evidence and aim to explain why certain events or processes occur. Theories involve basic concepts, predictions, hypotheses, and seek accuracy in understanding social behavior and its influencing cultural and ethnic factors.
New perspectives & Methods in SP.pptx
- 1. New perspectives & Methods in SP
- 2. • Multicultural factors • A focus on understanding the cultural and ethnic factors that influence social behaviour • First: methods of research in SP • Second: role of the theory • : Ethical issues
- 3. Understanding research methods: • Systametic observation: A method of research in which behaviour is systematically observed and recorded. • How frequently people touch each other (Observation can be made through by attending shopping malls, colleges, market, airports, such locations, where people do so.. • Naturalistic observation: behavioural observation in natural setting • Survey method: meeting large number of population/person/individual • Measuring specific attitude towards issues
- 4. • Correlation: the search for relationships • The term correlation refers to a tendency for one event to change as theother changes. • The correlation can range from Zero to -1.00 or +1.00
- 5. • Experimentation • A method of research in which one or more factors are systemaically changed to determine whether such variations affect one or more other factors. • Variables • IV • DV
- 6. • The role of theory in social psychology • On the basis of existing evidence • Basic concepts: predictions/observations • Hypothesis • Accuracy • Theories: efforts by scientists in any field to answer the question ‘Why’ theories involve attempts to understand why certain evets or processes occurs as they do.