New SEO Approaches For WordPress
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This document outlines a presentation by Bruce Clay on new SEO approaches for WordPress, emphasizing the importance of on-page content and the role of Google in supporting the platform's capabilities. It introduces a new SEO plugin designed to enhance existing free tools and offers guidance on SEO practices specifically tailored for WordPress users. The plugin is positioned as a cost-effective solution that integrates analytics and competitor analysis to improve SEO efforts.
New SEO Approaches For WordPress
- 1. New SEO Approaches for WordPress New Capabilities That You Should Love (Yes, TL;DR Blog Post) Presented by Bruce Clay
- 2. • This session is for authors that use WordPress and need powerful SEO assistance • This session is to create awareness of WordPress SEO capabilities via a new plugin • This session is to help you jump ahead of your competition This Presentation
- 3. • Google is in the business of making money • Google does not care if WE rank (or not) • Google cares only that there is a quality site that answers the query to the total satisfaction of the searcher first time every time • Google cares only that every searcher clicks on an ad • And that the CMS-generated code is spiderable Givens About Google
- 4. Google dedicates engineering team to accelerate development of WordPress ecosystem “Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving performance & mobile experience.” • And Google is hiring WordPress experts Givens for WordPress
- 5. • WordPress is for US, not for Google • WordPress is not about SEO or even ranking (except speed) • WordPress is about on-page content • WordPress is “open”, allowing plugins • FREE plugins are for hobbyists or provide basic capabilities • What you do to optimize in WordPress is similar to what you do for any other CMS Givens for WordPress
- 6. • On-Page SEO Cares about only a few things • Head Section – Title and Description (and Keywords) Tags • Body Section – Headings, content, images, schema • SEO Directives – robots, canonical • If local then read this: https://www.bruceclay.com/blog/local-seo-search-ranking-factors/ WordPress SEO
- 7. • All in One SEO Pack / Yoast (dominant free SEO packages) • Automatic SEO Links / SEO Smart Links / Broken Link Checker / Nofollow Post • Google XML Sitemaps • Jetpack • Quick Page Post Redirect • SEMRush for keyword and competitor analysis • GA / GSC / Google Keyword Planner / Page Speed • Majestic / AHREFS/ Open Site Explorer • WebPageTest.org / AMP for WP / W3 Total Cache WordPress SEO Tools List
- 8. • Current Generation of WP SEO • Very limited guidance • Do It Yourself approach • In-your browser • One keyword focus (usually) • One page focus • You usually need multiple plugins • Lack of integrated data to do more than basic SEO WordPress SEO Issues
- 9. • “Active Guidance” – The Next Generation of WP SEO • Integrated Analytics • Integrated Competitor analysis • Guidelines for improvement • Alerts and warnings • Inexpensive • With Support • Consulting and Training available WordPress SEO Solutions
- 11. • Plugin Name: Bruce Clay SEO for WP • Patented SaaS solution with API layer initially tied to WP • Designed to complement leading free SEO plugins • The fee for the plugin and the SEOToolSet together ≈ $25/month and includes technical support • Some agency Pricing is available • Pre-release pricing – billed only at release: 6 months for $90 WordPress SEO Now
- 12. www.bruceclay.com/seo/wp/ Bruce Clay, Inc. California, Japan, Switzerland, India, Australia and UAE 1-805-517-1900 Visit www.seotoolset.com/wp-register for our WP Plugin