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Lecture 02
                                Study of Technology
                                           “Everything that can be invented
                                                         has been invented”
                                       - Purportedly said by Charles H. Duell,
                                    Commissioner, U.S. Office of Patents, 1899




Copyright © 2012, Ólafur Andri Ragnarsson
ANTHROPOLOGY




Copyright © 2012, Ólafur Andri Ragnarsson
Evolution of the
human brain




 Copyright © 2012, Ólafur Andri Ragnarsson   http://www.bordalierinstitute.com/images/brainEvolution.jpg
Study of technological anthropology
is not as advanced




Copyright © 2012, Ólafur Andri Ragnarsson
Evolution of technology is
  closely linked with the evolution
  of man




Copyright © 2012, Ólafur Andri Ragnarsson
REVOLUTION IN SCIENCE




Copyright © 2012, Ólafur Andri Ragnarsson
Alternating Current Power Plant
at World's Fair, Chicago, 1893.
 Copyright © 2012, Ólafur Andri Ragnarsson
Albert Einstein
                                               1879-1955




Copyright © 2012, Ólafur Andri Ragnarsson
Revolution in Science
special theory of relativity
                       discovery of the electron
theory of continental drift
                                                       model of the atom
     big bang theory
                                              uncertainty principle
                                                      quantum theory
discovery of the positron, neutron

 Copyright © 2012, Ólafur Andri Ragnarsson
                                             nuclear chain reaction
Copyright © 2012, Ólafur Andri Ragnarsson
Complexity of Technology




Copyright © 2012, Ólafur Andri Ragnarsson
Technology revolutions have this
             remarkable ability of being nearly invisible
             but yet so obvious right in front us.




Copyright © 2012, Ólafur Andri Ragnarsson
Any sufficiently advanced technology is indistinguishable
from magic

                                            - Arthur C. Clark’s 3rd Law




Copyright © 2012, Ólafur Andri Ragnarsson
Study Exercise

                         What is Technology?




Copyright © 2012, Ólafur Andri Ragnarsson
What is Technology?




Copyright © 2012, Ólafur Andri Ragnarsson
All technology was once new



All technology was once new




Copyright © 2012, Ólafur Andri Ragnarsson
Is this technology?




Copyright © 2012, Ólafur Andri Ragnarsson
Technology in the 15th century




                            Technology in the 15th century
 Copyright © 2012, Ólafur Andri Ragnarsson
Copyright © 2012, Ólafur Andri Ragnarsson
                                            Source: www.pianoworld.com/gallery/piano_pictures2.htm
Bartolomeo Cristofori
                                                     1655-1731




Copyright © 2012, Ólafur Andri Ragnarsson              Source: wikipedia.org
Piano Technology




Copyright © 2012, Ólafur Andri Ragnarsson
Nocturne
Op. 9 No 2




Frédéric Chopin
    1810-1849
Copyright © 2012, Ólafur Andri Ragnarsson
Technology
        Techne is greek for art or skill
        Logos is greek for word, speech




Copyright © 2012, Ólafur Andri Ragnarsson
Copyright © 2012, Ólafur Andri Ragnarsson
The word “technology”
  was coined by
  Johann Beckmann (1739-1811),
  a German scientific author




Copyright © 2012, Ólafur Andri Ragnarsson
Kevin Kelly: What Technology Wants




Copyright © 2012, Ólafur Andri Ragnarsson
What is Technology?




Copyright © 2012, Ólafur Andri Ragnarsson
Technology




     Process by which an organization
     transforms
     labor, capital, material, and
     information into products and
Copyright © 2012, Ólafur Andri Ragnarsson
Copyright © 2012, Ólafur Andri Ragnarsson
Copyright © 2012, Ólafur Andri Ragnarsson
Copyright © 2012, Ólafur Andri Ragnarsson
Copyright © 2012, Ólafur Andri Ragnarsson
Product Performance
                      The value you get out of a
                      product for which you have paid
                      some cost


Copyright © 2012, Ólafur Andri Ragnarsson
30 Years of Product Performance




1977                                         2007
Apple II $1,298                              iMac 17-inch $1,199
4.000 bytes memory                           1.000.000.000 bytes memory
Motorola 6502 1MHz                           Intel 2.0GHz
 Copyright © 2012, Ólafur Andri Ragnarsson
2000                                2010


                          iMac                       iPhone
         Mac OS 9.0.4                           iOS 4.0
         500 MHz PowerPC G3 CPU, 128MB Memory   1 Ghz ARM A4 CPU, 512MB Memory
         Screen - 786K pixels                   Screen - 614K pixels
         Storage - 30GB Hard Drive              Storage - 32GB Flash Drive



Source: Ars Technical Images: Apple

    Copyright © 2012 Ólafur Andri Ragnarsson                                     35
Product Performance




Copyright © 2012, Ólafur Andri Ragnarsson
Innovation
                         The change in the technology




Copyright © 2012, Ólafur Andri Ragnarsson
Innovation
Copyright © 2011, Ólafur Andri Ragnarsson
Innovation
  Sustaining                                Disruptive
     Evolutionary
     Revolutionary




Copyright © 2011, Ólafur Andri Ragnarsson
Innovation
  Sustaining Technology – Evolutionary

  An innovation that improves a
  product in an existing market in
  ways that customers are expecting




Copyright © 2011, Ólafur Andri Ragnarsson
Innovation
  Sustaining Technology – Revolutionary

  An innovation that creates a new
  market by allowing customers to solve
  a problem in a radically new way




Copyright © 2011, Ólafur Andri Ragnarsson
Innovation
  Disruptive Technology

  An innovation that creates a new (an
  unexpected) market by applying a
  different set of values




                                            Ford Model T
Copyright © 2011, Ólafur Andri Ragnarsson
Innovation
 How does Innovation happens?

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New Technology Lecture 02 Study of Technology

  • 1. Lecture 02 Study of Technology “Everything that can be invented has been invented” - Purportedly said by Charles H. Duell, Commissioner, U.S. Office of Patents, 1899 Copyright © 2012, Ólafur Andri Ragnarsson
  • 2. ANTHROPOLOGY Copyright © 2012, Ólafur Andri Ragnarsson
  • 3. Evolution of the human brain Copyright © 2012, Ólafur Andri Ragnarsson http://www.bordalierinstitute.com/images/brainEvolution.jpg
  • 4. Study of technological anthropology is not as advanced Copyright © 2012, Ólafur Andri Ragnarsson
  • 5. Evolution of technology is closely linked with the evolution of man Copyright © 2012, Ólafur Andri Ragnarsson
  • 6. REVOLUTION IN SCIENCE Copyright © 2012, Ólafur Andri Ragnarsson
  • 7. Alternating Current Power Plant at World's Fair, Chicago, 1893. Copyright © 2012, Ólafur Andri Ragnarsson
  • 8. Albert Einstein 1879-1955 Copyright © 2012, Ólafur Andri Ragnarsson
  • 9. Revolution in Science special theory of relativity discovery of the electron theory of continental drift model of the atom big bang theory uncertainty principle quantum theory discovery of the positron, neutron Copyright © 2012, Ólafur Andri Ragnarsson nuclear chain reaction
  • 10. Copyright © 2012, Ólafur Andri Ragnarsson
  • 11. Complexity of Technology Copyright © 2012, Ólafur Andri Ragnarsson
  • 12. Technology revolutions have this remarkable ability of being nearly invisible but yet so obvious right in front us. Copyright © 2012, Ólafur Andri Ragnarsson
  • 13. Any sufficiently advanced technology is indistinguishable from magic - Arthur C. Clark’s 3rd Law Copyright © 2012, Ólafur Andri Ragnarsson
  • 14. Study Exercise What is Technology? Copyright © 2012, Ólafur Andri Ragnarsson
  • 15. What is Technology? Copyright © 2012, Ólafur Andri Ragnarsson
  • 16. All technology was once new All technology was once new Copyright © 2012, Ólafur Andri Ragnarsson
  • 17. Is this technology? Copyright © 2012, Ólafur Andri Ragnarsson
  • 18. Technology in the 15th century Technology in the 15th century Copyright © 2012, Ólafur Andri Ragnarsson
  • 19. Copyright © 2012, Ólafur Andri Ragnarsson Source: www.pianoworld.com/gallery/piano_pictures2.htm
  • 20. Bartolomeo Cristofori 1655-1731 Copyright © 2012, Ólafur Andri Ragnarsson Source: wikipedia.org
  • 21. Piano Technology Copyright © 2012, Ólafur Andri Ragnarsson
  • 22. Nocturne Op. 9 No 2 Frédéric Chopin 1810-1849 Copyright © 2012, Ólafur Andri Ragnarsson
  • 23. Technology Techne is greek for art or skill Logos is greek for word, speech Copyright © 2012, Ólafur Andri Ragnarsson
  • 24. Copyright © 2012, Ólafur Andri Ragnarsson
  • 25. The word “technology” was coined by Johann Beckmann (1739-1811), a German scientific author Copyright © 2012, Ólafur Andri Ragnarsson
  • 26. Kevin Kelly: What Technology Wants Copyright © 2012, Ólafur Andri Ragnarsson
  • 27. What is Technology? Copyright © 2012, Ólafur Andri Ragnarsson
  • 28. Technology Process by which an organization transforms labor, capital, material, and information into products and Copyright © 2012, Ólafur Andri Ragnarsson
  • 29. Copyright © 2012, Ólafur Andri Ragnarsson
  • 30. Copyright © 2012, Ólafur Andri Ragnarsson
  • 31. Copyright © 2012, Ólafur Andri Ragnarsson
  • 32. Copyright © 2012, Ólafur Andri Ragnarsson
  • 33. Product Performance The value you get out of a product for which you have paid some cost Copyright © 2012, Ólafur Andri Ragnarsson
  • 34. 30 Years of Product Performance 1977 2007 Apple II $1,298 iMac 17-inch $1,199 4.000 bytes memory 1.000.000.000 bytes memory Motorola 6502 1MHz Intel 2.0GHz Copyright © 2012, Ólafur Andri Ragnarsson
  • 35. 2000 2010 iMac iPhone Mac OS 9.0.4 iOS 4.0 500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory Screen - 786K pixels Screen - 614K pixels Storage - 30GB Hard Drive Storage - 32GB Flash Drive Source: Ars Technical Images: Apple Copyright © 2012 Ólafur Andri Ragnarsson 35
  • 36. Product Performance Copyright © 2012, Ólafur Andri Ragnarsson
  • 37. Innovation The change in the technology Copyright © 2012, Ólafur Andri Ragnarsson
  • 38. Innovation Copyright © 2011, Ólafur Andri Ragnarsson
  • 39. Innovation Sustaining Disruptive Evolutionary Revolutionary Copyright © 2011, Ólafur Andri Ragnarsson
  • 40. Innovation Sustaining Technology – Evolutionary An innovation that improves a product in an existing market in ways that customers are expecting Copyright © 2011, Ólafur Andri Ragnarsson
  • 41. Innovation Sustaining Technology – Revolutionary An innovation that creates a new market by allowing customers to solve a problem in a radically new way Copyright © 2011, Ólafur Andri Ragnarsson
  • 42. Innovation Disruptive Technology An innovation that creates a new (an unexpected) market by applying a different set of values Ford Model T Copyright © 2011, Ólafur Andri Ragnarsson
  • 43. Innovation How does Innovation happens?

Editor's Notes

  • #35: Erfitt að sjá fyrir en samt eru ákveðnir hlutir mjög fyrirsjánlegir.Lögmál Moore: tvöföldun á 18 mánaða frestiTæki verða minni, öflugri Er að koma að takmörkunum – einangrun er orðinn atom á þykktLögmál Moore mun halda áfram næstu 15 til 20 ár16.000 GHz árið 2027, 8000 GB = 8 TB Paradigm shift2045 singularityTónlist-Uppáhaldslög-Öll lög-Öll lög af ákveðinni tegund-Öll lög sem tekin hafa verið upp!