Next Level SEM Presentation
- 1. A Look into the Work & World of David Greenspan for the eyes of Next Level SEM (burn after reading)
- 2. Who is David Greenspan? ❖ Super Power: writing! ! ❖ Claim to Fame: the best Mario Kart 64 player in Florida! ! ❖ Favorite Show: The Wire! ! ❖ Favorite Book: Selected Poems by Mary Ruefle
- 3. Examples of Past SEO Work ❖ I’ve ranked numerous pages for competitive keywords, including things like “Pennsylvania’s premier drug rehab,” “Philly drug rehab,” “Kensington drug information,” “delray beach sobriety,” & more! ❖ I grew Lighthouse Recovery Institute’s monthly unique pageviews from under 1,000 to over 10,000 through finding low competition keywords (things like “cotton fever”) & building links to high competition keywords (things like “delray beach sobriety”)! ❖ I’ve gained links from industry-related sites like Psych Central, Youth Today, Addiction Blog, Addiction Hope, Eating Disorder Hope, & many others
- 4. Ranking 8th on page one for “Philly drug rehab” Ranking 4th on page one for “men’s partial hospitalization program” Ranking at the top of page one - in a knowledge box - for “wet brain”
- 5. Ranking 2nd & 3rd on page one for “delray beach sobriety” Ranking 1st on page one for “Kensington drug info” Dominating page one for “Pennsylvania’s premier drug rehab”
- 6. Examples of Past PPC Work ❖ I’ve managed campaigns around various addiction treatment keywords with spends up to $15,000/month! ❖ I’ve found particular success running call-only campaigns after business hours - you pay less per call & verify benefits the next morning! ❖ I’ve managed a campaign around marketing keywords with a spend of $200 & a return of $24,000
- 7. Examples of PPC ads I ran for Lighthouse Recovery Institute CTR for PPC ads for Lighthouse June 2015 Excerpt of a keyword list for Lighthouse 2015
- 8. Example of PPC ad I ran for TM34 2015 landing page for Lighthouse - find here 2015 landing page for Lighthouse - find here
- 9. Examples of Past Social Work ❖ I’ve managed social media channels for various realty services, treatment centers, health-related services, retailers, & start-ups! ❖ I’ve leveraged social ads to build brand awareness, gain followers, sell products, gain website traffic, & book meetings! ❖ Related to the treatment industry, I’ve built “relapse funnels” through using Facebook & Instagram to monitor alumni & handing off leads to alumni coordinators! ❖ Social channels I’m proficient in include Facebook, Instagram, Snapchat, LinkedIn, Twitter, Pinterest, YouTube, & forums like Reddit & inbound.org
- 10. GFLR’s Facebook Sobriety for Women’s Facebook Lighthouse Recovery Institute’s Facebook
- 11. Lighthouse Recovery Institute “personal- company” LinkedIn Sobriety for Women Instagram Malvern Institute Instagram
- 12. Examples of Past PR & Community Outreach Work ❖ I’ve built relationships with digital & traditional real estate media outlets (Sun Sentinel, Inman, The Real Deal, & more) to build an audience for GFLR content! ❖ I’ve created a portfolio of Broward County municipal employees, Chambers of Commerce, & non-profits to amplify the reach of the above mentioned content ! ❖ I’ve leveraged my content creation ability to gain guest posting roles in the addition treatment industry, contributing to link building, digital PR, & reputation management! ❖ I’ve built relationships with addiction treatment industry sites like Psych Central, Youth Today, Addiction Blog, Addiction Hope, Eating Disorder Hope, & many others! ❖ I’ve used Psych Today to create outreach lists for private practice therapists along the East Coast & assisted Clinical Outreach Coordinators in establishing referral relationships! ❖ I’ve nominated past employers for industry-related awards (won) & media coverage (both digital & TV)
- 13. GFLR coverage in The Real Deal Heroes in Recovery award for CEO of Lighthouse Recovery Institute Author archive for Psych Central
- 14. Lighthouse Recovery Institute event in Boca Magazine Author archive for Addiction Blog (under the pseudonym Fiona Stockard) GFLR coverage in the Sun-Sentinel
- 15. Examples of Misc. Work ❖ Graphic content creation! ❖ Assisting with referral outreach! ❖ Competitor research! ❖ Project management! ❖ Web mastering! ❖ Staying up-to-date on industry best practices for both digital marketing & addiction treatment
- 16. Northern NJ competitor list for Malvern Site redesign I managed for Malvern Slides for various GFLR videos