NIKE perceptual positioning map
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Nike is a major brand in the footwear and apparel industry known for its "Just Do It" slogan and Swoosh logo. It designs, develops, and markets footwear, apparel and equipment worldwide. While providing fashion and comfort, it competes on cost with competitors in the industry. Opportunities for Nike include intervening with new technology, appealing to the general population beyond athletes, and addressing environmental concerns over materials that impact rising costs.
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NIKE perceptual positioning map
- 1. FASHION MARKETING BRAND - NIKE ACTIVITY - I
- 2. ABOUTTHE BRAND • Engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. • Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognised trademarks of "Just Do It" and the Swoosh logo.
- 3. COMPETITORS
- 4. TWO DIMENSION • Fashion & Comfort • Cost
- 6. OPPORTUNITIES • Intervention of technology. • Widely worn by general population and not limited to athletes. • Increasing environmental concerns over synthetic rubber and the rise in raw material prices have emerged as major challenges for the market.