Retail design - An Overview
- 2. Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialised practice of architecture and interior design, however it also incorporates elements of interior decoration, industrial design, graphic design, ergonomics, and advertising. WHAT IS RETAIL DESIGN?
- 3. A retail designer must create a thematic experience for the consumer, by using spatial cues to entertain as well as entice the consumer to purchase goods and interact with the space. The success of their designs are not measured by design critics but rather the records of the store which compare amount of foot traffic against the overall productivity. Retail designers have an acute awareness that the store and their designs are the background to the merchandise and are only there to represent and create the best possible environment in which to reflect the merchandise to the target consumer group. ROLE RETAIL DESIGN
- 4. RETAIL DESIGN RETAIL STORE - AL HILAL FLAGSHIP STORE, RIYADH
- 5. RETAIL DESIGN IMPORTANCE IN GOOD RETAIL DESIGN ▸ Maximises Sales ▸ Reinforces Brand ▸ Showcases Products ▸ Benefits for staff
- 6. RETAIL DESIGN MAXIMISES SALES Effective retail design results in a space that is well laid out with products that can be easily found. It makes browsing enjoyable ensuring customers have a pleasant experience once they step inside. The more comfortable your customer is and the more enjoyable their shopping experience with you is, the more time and money they will spend with you.
- 7. RETAIL DESIGN REINFORCES BRANDS With so many different product lines and brands clamouring for customers’ attention, making your brand stand out from the crowd is vitally important. By making effective use of your retail space, you can positively reinforce your brand with your customer every time they visit. In addition, you can highlight aspects of your brand by creating a particular feel or providing a unique experience for your customer.
- 8. RETAIL DESIGN SHOWCASES PRODUCTS The right retail design can showcase your products in such a way as to visually merchandise them. When it comes to the layout of your space, you should ensure that there is enough room to effectively highlight your products so that your customers can instantly observe them. Provide your customers with a logical path through and around your store to enhance their browsing experience and prevent them from having to navigate around rails and displays to find the product they are looking for. By doing this, you can showcase the appearance of your products, draw customers in and encourage them to purchase more.
- 9. RETAIL DESIGN BENEFITS THE STAFF There are also clear benefits of a good retail design for staff. A well-laid out and tastefully decorated space will give staff pride in their workplace and boost their overall productivity which has a knock-on effect in boosting their morale. In creating a comfortable retail space, you also create a comfortable workplace that can improve staff retention and loyalty.
- 10. COMPONENTS OF RETAIL STORE DESIGN ‣ STORE INTERIOR ‣ STORE EXTERIOR
- 11. COMPONENTS OF RETAIL DESIGN STORE EXTERIORS ▸ Place of location ▸ Marques ▸ Store entrance ▸ Window display ▸ Door Types ▸ Walkways ▸ Size of the building ▸ Colors and materials ▸ Theft prevention
- 12. COMPONENTS OF RETAIL DESIGN STORE INTERIORS ▸ Envelope ▸ Internal ▸ Methods of display ▸ Signage ▸ Visual Merchandising
- 13. STORE LAYOUT Store layout is the design of a store's floor space and the placement of items within that store. Store layout helps influence a customer's behaviour, which means when done right, it's a key strategy to a store's prosperity.
- 14. STORE LAYOUT FACTORS AFFECTING STORE LAYOUT ‣ Total space available ‣ Types of product/ merchandise offered by the store ‣ Number department in store ‣ Volume and variety ratio in the product line ‣ Mode of operation ‣ Movement required in the store locating, picking & storing ‣ Target customers and the average not. of customers ‣ Degree of change in operation ‣ Stock /inventory level
- 15. TYPES OF STORE LAYOUT FREE FLOW / BOUTIQUE LAYOUT ▸ fixtures & merchandises grouped into free flowing pattern ▸ no defined traffic pattern in store ▸ small stores - less 5000 sq. ft ▸ fails to provide cues to customer ADVAN - impulsive buying DISAD - confusion & waste floor space
- 16. TYPES OF STORE LAYOUT GRID LAYOUT ▸ fixtures - long rows, right angles ▸ ex: supermarket & drugstore ▸ true shopping layout ▸ often referred as maze ADVAN - easy to locate, cost efficient DISADV - limited browsing & creativity in decor
- 17. TYPES OF STORE LAYOUT CURVING/LOOP (RACETRACK) LAYOUT ▸ exposes customers to merchandise ▸ ex: departmental stores- Shopper’s stop ▸ begins at entrance and returns to the front ADVAN - creative unique display, friendly and relaxed atmosphere DISADV - doesn’t encourages to browse, can be frustrating
- 18. TYPES OF STORE LAYOUT SPINE LAYOUT ▸ variation of grid, loop and free form ▸ single main aisle running from front to back ▸ medium sized - 2,000 - 10,000 sq. ft ▸ ex: footwear, etc.
- 19. TYPES OF STORE LAYOUT HERRINGBONE LAYOUT ▸ narrow stores - 40 ft width ▸ one main aisle bisecting the stores ▸ ex: toy stores, music stores, etc. ▸ ADVAN - adds visual appeal, best for more products and less space ▸ DISADV - increased shoplifting, cramped store, limited browsing scope