This document provides an introduction to retail design. It discusses how retail design draws from various fields like psychology and marketing to create spaces that encourage shopping. Various elements of retail design are covered, including layouts, lighting, materials, and branding. The goal of retail design is to provide an enjoyable shopping experience for customers and effectively showcase products for sale. The document traces the evolution of retail design from early department stores to modern formats like shopping malls and online retailers. It provides guidance on how to design retail spaces to optimize traffic flow, display of goods, and sales.
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