Ninja Google Analytics Tutorial Part 2: Audience Data
0 likes1,883 views
The document discusses the importance of audience data analytics in understanding website visitors through various metrics such as demographics, interests, and traffic sources. It highlights how this information can help in refining marketing strategies and aligning content with audience preferences. Key insights include age breakdown, gender, geographic data, and device usage, which are vital for optimizing online marketing efforts.
Ninja Google Analytics Tutorial Part 2: Audience Data
- 1. www.marketingu.ninja Video 2: Audience Data NINJA GOOGLE ANALYTICS
- 2. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses AUDIENCE DATA 2 AUDIENCE DATA ACQUISITION DATA INTERACTION DATA Where are they from geographically? How do people find our site? Where are they coming into the site? What devices are they using? Which phrases are they finding us with? What are they doing once they’re here? Demographics Which traffic sources are performing best? Where are they leaving?
- 3. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses AUDIENCE DATA Analytics can teach us about who our visitors are, allowing us to: 1. Fine tune our marketing strategy to bring in more of the right sort of visitors 2. Angle our content to match the audience 3. Learn which audiences our message resonates with 3
- 4. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses KEY INSIGHTS 1. Demographics 2. Interests (basic) 3. Geography 4. Devices 4
- 5. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses DEMOGRAPHICS 5 1. Age Breakdown 2. Gender
- 6. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses INTERESTS 6 This is interesting, but NOT gospel
- 9. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses UP NEXT… 9 AUDIENCE DATA ACQUISITION DATA INTERACTION DATA Where are they from geographically? How do people find our site? Where are they coming into the site? What devices are they using? Which phrases are they finding us with? What are they doing once they’re here? Demographics Which traffic sources are performing best? Where are they leaving?