Ninja Google Analytics Tutorial Part 3: Acquisition Data
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The document discusses the importance of acquisition data in understanding website visitors through Google Analytics. It highlights how analytics can measure marketing channel effectiveness, analyze visitor demographics and keywords, and track traffic sources and conversion rates. Key insights involve understanding acquisition channels, popular search phrases, and inbound links driving the most traffic.
Ninja Google Analytics Tutorial Part 3: Acquisition Data
- 1. www.marketingu.ninja Video 3: Acquisition Data NINJA GOOGLE ANALYTICS
- 2. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses ACQUISITION DATA 2 AUDIENCE DATA ACQUISITION DATA INTERACTION DATA Where are they from geographically? How do people find our site? Where are they coming into the site? What devices are they using? Which phrases are they finding us with? What are they doing once they’re here? Demographics Which traffic sources are performing best? Where are they leaving?
- 3. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses ACQUISITION DATA Analytics can teach us about where our visitors are coming from, allowing us to: 1. Measure the effectiveness of each marketing channel in terms of traffic volume 2. Monitor the interests & keywords of these inbound visitors 3. Analyse over-time performance of each channel 3
- 4. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses KEY INSIGHTS 1. Acquisition Channels 2. Phrases (paid and organic) 3. Inbound links driving the most traffic 4. Relative conversion rates 4
- 8. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses UP NEXT… 8 AUDIENCE DATA ACQUISITION DATA INTERACTION DATA Where are they from geographically? How do people find our site? Where are they coming into the site? What devices are they using? Which phrases are they finding us with? What are they doing once they’re here? Demographics Which traffic sources are performing best? Where are they leaving?