1. Spin-spin splitting occurs when nonequivalent protons on the same carbon or adjacent carbons interact with each other magnetically. This causes peaks in NMR spectra to split into multiplets.
2. The number of peaks in a multiplet is determined by the "n+1" rule, where n is the number of protons on adjacent carbons. For example, two adjacent protons cause a doublet, three adjacent protons cause a triplet.
3. The intensities of peaks within multiplets follow Pascal's triangle, such as a triplet having peak intensities of 1:2:1. This is because of the different magnetic environments felt by the absorbing proton due to the alignments of adjacent protons.