Nmt quantum and attack 2011 exp
- 1. Unit G322 – Section B New Media Technologies
- 2. New Media Technologies The question for Section B of the January exam isn’t quite as predictable as it is for Section A. One of the areas that may crop up is New Media Technologies. So, the question could be: Discuss the impact of new technologies that have been introduced in recent years at the levels of production, distribution and exhibition. DON’T PANIC! We’re going to cover NMT today – you’ll know a lot of it already.
- 3. What are new media Old Media: New Media: TV Radio Film/Cinema VHS Books Newpapers and magazines.
- 4. What are new media New Media technologies are digital – sound and image data is converted and stored as a binary code. Old media is analogue – sound and images are stored as they are. In itself, this is dull. It becomes interesting when we consider the differences between digital and analogue and the benefits that digital offers over analogue. Ultimately, we’re interested in how NMT are affecting the ways that AUDIENCES watch films
- 5. Digital VS Analogue 1. Digital offers better quality image and sound. 2. Digital is smaller so more data can be stored. This is because the process of converting the sound and images to binary involves compressing the info. Look at the size of a UMD! 3. Digital offers audiences the chance to interact because we access certain parts of the digital code. 4. Digital has led to convergence – i.e. technologies becoming combined. The Universal Media Disc (UMD) is an optical disc medium developed by Sony for use on their PlayStation Portable handheld gaming and multimedia platform. It can hold up to 1.8 gigabytes of data and is capable of housing video games, feature-length films, and music.
- 6. Digital VS Analogue REMEMBER THIS SLIDE! QUALITY. INTERACTIVITY. PROLIFERATION. CONVERGENCE. PORTABILITY AND FLEXIBILITY.
- 7. NMT and the Film Industry How has the film industry used NMT? Think about this in terms of Production, Distribution and Exhibition.
- 8. NMT and Production CGI Digital Film Blue/green screen (chromakey) Editing – digital software. Digital 3d
- 9. NMT and Distribution Facebook and social networking sites to promote films. Synergy – simultaneous release such as PS3 game and film. Youtube trailers. Websites. Ability to target specific demographics by using digital radio stations or channels with particular niche audiences.
- 10. NMT and exhibition – Digital At the end of 2009 the UK had the second highest number of digital screens in Europe with 642 screens (behind France’s 959 digital screens). The UK had 449 screens capable of screening digital 3D features (70% of all digital screens). In 2006 there were 5 digital 3D screens in the UK. In 2008 there were 69. ‘Alternative content’ revenue is up from £200,000 in 2006 to £5 million in 2009.
- 12. NMT and the Film Industry How do audiences use NMT to experience film?
- 13. NMT and our Case Studies How have Big Talk Pictures and Studio Canal utilised NMT with Attack the Block and Quantum of Solace? How has Pirates of the Caribean utilised NMT?
- 14. NMT and our Case Studies Make detailed reference to your case study material to enable you to answer the following question: Discuss the impact of new technologies that have been introduced in recent years at the levels of production, distribution and exhibition.