Nokia's downfall

Contents
 Brief History Of Nokia
 Reasons For Selling Their Asset
 Nokia’s Failure
 SWOT Analysis
 Competitor (Samsung) Got It Right
 Market Share
 Conclusion

Brief History Of Nokia
1865
Wood Pulp Mill
1871
Share company
1898
Rubber Business
1902
Electricity
1967
Nokia Corporation
2012

Reasons For Selling It’s Assets
Net operating
loss
Loosing Market
Share

Why Nokia Failed?
Complacency
Lack of innovation
Symbian to Windows

Strengths
 Experience
 Largest network of selling & distribution
 Strong customer relation
 Wide range of products for all class

Weakness
 Low voice quality
 Less stylish in low priced products
 Heavy sets
 Unlike iPhone Apple, Nokia N-series is
complex, tough and not user friendly

Opportunities
 New growth markets
 Concentrate on Smartphone's
 Well designed and styled set
 Mini notebooks

Threats
 China mobiles – It has made exact copy of
Nokia
 Competitors like Samsung & Apple
 Sales may decline due to global economic
downturn
 Standard & Poor downgraded Nokia with
low grade

Competitor (Samsung) Got It
Right
 Placed its bet on Android OS for
Smartphone
 First to launch what many called an
iPhone look alike
 Variety of Smartphone's for different
segment

Market Share
76.1
5.9
38.5
25.6
23
41.8
Nokia Samsung Nokia Samsung Nokia Samsung
2010 2011 2012Mar
Market share (%)
GfK-Nielsen for March 2012

Nokia's downfall

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Nokia's downfall