Notes
- 1. NOTES TAKEN IN LESSONS Claire Armitage, Melissa Hall and Danny Bullock
- 2. CONTENTS PAGE Andrew Goodwin theory David Buckingham quote Steve Neale quote Laura Mulvey -Gaze theory Narrative Representation Uses and gratifications
- 3. A N D R E W G O O DW I N T H E O RY There is a relationship between the lyric and visual or they could contracting (opposite). Thought beat: Beat gets faster along with the editing pace. Meat shot Voyeurism Close ups of main singer Intertextual reference Postmodern e.g. Move like Jagger music video Genre works on repetition and difference
- 4. DAVID BUCKINGHAM “Genre is not simply given by culture, rather, it is in a constant process of negotiation and change”
- 5. STEVE NEALE “Genres can be seen as a means of controlling demand”
- 6. L AU R A M U LV Y- G A Z E T H E O RY “Visual pleasure and narrative cinema” Semiotic- The concept of something… why ? Media Language: Narrative/Performance Choreographed dance routine Lip sync Star image
- 7. NARRATIVE Some videos contain a mixture of narrative and performance. Performance- Feature the star singing to enthusiastic fans. Narrative- Any story in linear, cause effect sequencing. Conceptual- Contain possibility for the multiple meanings as a metaphor. Mimetic- Is showing by directing representing an action. Diegetic- Is the telling of the story by the narrator. Focalisation- View point or perspective of story been told.
- 8. REPRESENTATION Queer Theory- Judith Butler Queer theory looks at destabilizing and shifting the boundries of these cultural constructions. Example: Lady Gaga
- 9. USES AND GRATIFICATIONS Gratifications- News Gives you information Stuart Hall- Reception Theory Encoding/Decoding Encoded by producer, decoded by reader Dominate- Meaning the producer intended Oppositional- For an example they don’t get the work.